Head Up Display (HUD) Vehicle Infotainment Market Report 2024

The head up display (HUD) vehicle infotainment market size has grown exponentially in recent years. It will grow from $1.31 billion in 2023 to $1.63 billion in 2024 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historical period was driven by an increase in consumer disposable income, heightened usage of smartphones and navigation systems, a rise in production and sales of luxury vehicles, stricter regulatory standards, and growing consumer demand for advanced driver assistance systems (ADAS), as well as an increased desire for enhanced in-vehicle experiences.

The head up display (HUD) vehicle infotainment market size is expected to see exponential growth in the next few years. It will grow to $3.91 billion in 2028 at a compound annual growth rate (CAGR) of 24.4%. In the forecast period, growth is expected to stem from the global adoption of cloud-based technologies, growing demand for rear seat entertainment, expanding integration in luxury and high-end vehicles, advancements in smartphone integration and infotainment systems, and accelerating urbanization. Key trends anticipated in this period include a surge in demand for innovative automotive technology, advancements in technologies such as 5G and artificial intelligence, augmented reality (AR), the proliferation of ride-sharing and mobility services, and a rising demand for advanced driver-assisted systems.

The head-up display (HUD) vehicle infotainment market is set to grow significantly due to increasing demand for connected vehicles. Connected vehicles are automobiles equipped with internet connectivity, enabling communication with other devices, infrastructure, and networks. This demand arises from enhanced safety, convenience, efficiency, and meeting consumer expectations for infotainment and connectivity. HUDs in connected vehicles enhance safety, convenience, and the driving experience by presenting critical information in a readily accessible format. They integrate vehicle systems and connectivity features to create a comprehensive and interactive driving environment. For example, the National Association of Insurance Commissioners projects that there will be 3.5 million autonomous vehicles on US roads by 2025 and 4.5 million by 2030, underscoring the growth in connected vehicle demand driving the HUD vehicle infotainment market.

Leading companies in the HUD vehicle infotainment market are focusing on developing advanced technologies such as augmented reality (AR) HUD technology to enhance driver safety and provide a more intuitive driving experience. AR HUD technology overlays digital information onto the real-world view, integrating physical environment elements with computer-generated inputs such as sound, video, graphics, or GPS data. For instance, Harman International Industries, Inc. introduced Ready Vision in January 2023, featuring a broad field of view, extended virtual depth, ideal eye box, high brightness, and compact design. This AR system utilizes advanced software and vehicle sensors to deliver immersive audio and visual alerts, including turn-by-turn directions, collision warnings, blind spot alerts, lane departure notifications, and alerts for low-speed zones.

In February 2022, Harman International Industries Inc., a US-based automotive technology company, acquired Apostera Gmbh for an undisclosed amount. This acquisition marked Harman International's strategic move to expand its portfolio by incorporating Apostera's expertise in providing advanced vehicle connectivity solutions and integrated infotainment systems. Apostera Gmbh is a Germany-based automotive software company that specializes in developing mixed reality (MR) solutions for the automotive industry, with a focus on augmented reality (AR) heads-up displays (HUDs).

Major companies operating in the head up display (HUD) vehicle infotainment market are Hyundai Motor Company, Robert Bosch GmbH, Panasonic Automotive Systems Co. Ltd., Audi AG, DENSO Corporation, Continental AG, Valeo SA, Thales Group, Magneti Marelli S.p.A., Harman International Industries Inc., Elbit Systems Ltd., Garmin Ltd., Visteon Corporation, Nippon Seiki Co. Ltd., Pioneer Corporation, Envisics Ltd., DigiLens Inc., Navdy Inc., Microvision Inc., HUDWAY LLC, Hudly Inc.

North America was the largest region in the head up display (HUD) vehicle infotainment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the head up display (HUD) vehicle infotainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the head up display (HUD) vehicle infotainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A head-up display (HUD) for vehicle infotainment projects essential information onto the windshield or a transparent screen in the driver's direct line of sight. This technology enables drivers to access critical details such as speed, navigation directions, and vehicle status without diverting their attention from the road, thereby enhancing safety with real-time data that doesn't cause distraction.

The primary types of services provided by head-up display (HUD) vehicle infotainment systems include entertainment, navigation, e-call, vehicle diagnostics, and others. Entertainment services within HUD systems are advancing to offer personalized content and seamless connectivity with external devices. These systems come in various forms such as embedded, tethered, and integrated with operating systems such as Linux, QNX, Microsoft, and others. They cater to different vehicle categories such as passenger cars, light commercial vehicles, and heavy commercial vehicles, distributed through channels such as original equipment manufacturers (OEMs) and the aftermarket.

The vehicle head-up display vehicle infotainment market research report is one of a series of new reports that provides vehicle head-up display vehicle infotainment market statistics, including vehicle head-up display vehicle infotainment industry global market size, regional shares, competitors with a vehicle head-up display vehicle infotainment market share, detailed vehicle head-up display vehicle infotainment market segments, market trends, and opportunities, and any further data you may need to thrive in the vehicle head-up display vehicle infotainment industry. This vehicle head-up display vehicle infotainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The head-up display (HUD) vehicle infotainment market consists of sales of windshield-projected head-up display (HUD), combiner-projected head-up display (HUD), and smartphone-based head-up display (HUD). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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