Electric Head Shaver Market Report 2024

The electric head shaver market size has grown strongly in recent years. It will grow from $18.98 billion in 2023 to $20.07 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth during the historic period can be attributed to several factors, including changing consumer preferences towards grooming, increasing awareness among men about grooming practices, rising considerations for health and hygiene, effective marketing and advertising campaigns promoting grooming products, and the growth of e-commerce facilitating easier access to grooming products.

The electric head shaver market size is expected to see strong growth in the next few years. It will grow to $25.45 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to advancements in shaver technology, which are leading to more efficient and effective grooming solutions. Additionally, rising disposable incomes are enabling more consumers to invest in higher-quality grooming products. Urbanization trends are also contributing, as urban dwellers tend to prioritize personal grooming. There's a noticeable shift towards product customization, catering to individual preferences and needs, as well as a growing demand for eco-friendly and sustainable grooming options. Major trends expected in the forecast period include the integration of smart technology into grooming devices, such as connectivity features and app-controlled settings. There's also a focus on enhancing battery performance to extend usage times between charges. Multi-functional grooming devices are gaining popularity, offering versatility and convenience. Subscription services for grooming products are becoming prevalent, providing regular deliveries of essentials. Lastly, advancements in blade technology are improving the comfort and efficiency of shaving experiences.

The electric head shaver market is poised for growth, driven by the increasing prevalence of men's salons. These establishments specialize in grooming services tailored specifically for men, including haircuts and shaves. The rising number of men's salons reflects growing awareness among men about grooming and their increasing demand for personalized grooming solutions. Electric head shavers are crucial tools used in these salons to provide efficient and precise head shaves according to clients' preferences. For example, the National Hair and Beauty Federation reported a significant rise in men's hair and beauty businesses in the UK, surpassing 61,000 establishments in 2023, up from 48,000 in the previous year. This trend underscores how the expansion of men's salons is fueling demand in the electric head shaver market.

Leading companies in the electric head shaver market are focusing on innovation to enhance the grooming experience. They are developing advanced grooming solutions such as hybrid trimmers and shavers, which combine trimming and shaving functionalities for versatile hair and beard maintenance. For instance, Koninklijke Philips N.V. introduced the OneBlade Face and Body in May 2024, a revolutionary hybrid trimmer and shaver designed to offer a seamless grooming experience. This product features the ability to trim, edge, and shave hair of any length, including head hair, with a dual protection system for comfort and efficiency. Its high-speed cutter operates at 6000 times per minute, effectively handling longer hairs with ease.

In October 2023, Nexus Capital Management LP acquired Dollar Shave Club, leveraging its robust e-commerce platform and subscription model. This acquisition positions Nexus to capitalize on Dollar Shave Club's market presence and drive growth through expanded product offerings and increased market penetration in the electric head shaver segment.

Major companies operating in the electric head shaver market are Procter & Gamble, Panasonic Corporation, Xiaomi Corporation, Koninklijke Philips N.V., Kibiy, Wahl Clipper Corporation, Vector Group Ltd. (VGR), Conair Corp., Shanghai Flyco Electrical Appliance Co Ltd, Andis Company, Shanghai POVOS Electric Works Co. Ltd, Braun GmbH, Vivitar Corporation, Hammacher Schlemmer, HeadBlade Inc., Skull Shaver, Fancii & Co., BaBylissPRO, IWEEL, Elehot, Wenzhou Pritech Industrial, Groom Mate, Suprent, Moosoo Corporation.

Europe was the largest region in the electric head shaver market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electric head shaver market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the electric head shaver market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An electric head shaver is a specialized grooming device crafted for smooth and efficient scalp shaving. It typically employs multiple rotating or oscillating blades that adapt to the contours of the head, ensuring a close and comfortable shave. These shavers are designed to offer convenience and efficacy surpassing traditional manual razors.

The primary types of electric head shavers include washable and non-washable variants. Washable electric head shavers are designed for easy cleaning under running water, facilitating convenient hygiene maintenance. The blades are commonly made from stainless steel, titanium, or ceramic, and the devices feature rechargeable or battery-operated technology. They cater primarily to adults and teenagers and find applications in both personal grooming and professional settings.

The electric head shaver market research report is one of a series of new reports that provides electric head shaver market statistics, including electric head shaver industry global market size, regional shares, competitors with a electric head shaver market share, detailed electric head shaver market segments, market trends and opportunities, and any further data you may need to thrive in the electric head shaver industry. This electric head shaver market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The electric head shaver market consists of sales of rotary shavers, foil shavers, hybrid shavers, and multi-functional groomers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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