Curved Televisions Market Report 2025

This Curved Televisions market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The curved televisions market size has grown strongly in recent years. It will grow from $11.59 billion in 2024 to $12.61 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to increased screen sizes, adoption of higher resolution standards, content availability, growth in retail channels, and increased popularity of curved televisions.

The curved televisions market size is expected to see strong growth in the next few years. It will grow to $17.43 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to growth in demand for immersive viewing, increasing disposable incomes, increasing preference for online shopping, decreasing prices of curved television models, and overall economic growth. Major trends in the forecast period include enhanced viewing experience, technological advancements, advances in display technology, enhanced gaming experience, and consumer electronics integration.

The increasing popularity of online gaming is expected to drive the growth of the curved televisions market in the future. Online gaming involves playing video games over the internet, enabling players to interact with others in real-time, regardless of their location. The growing popularity of online gaming is attributed to factors such as easy accessibility, a wide variety of games, social interaction, competitive gameplay, constant innovation, greater global connectivity, immersive experiences, and affordability. Curved televisions enhance the online gaming experience by offering a broader field of view and reducing glare, while also providing more comfortable viewing angles for long gaming sessions. For example, in July 2023, according to the London Economic, a UK-based non-governmental organization, the number of active online gamblers in the UK reached 24.7 million in 2023, marking a 6.2% increase from 2022. Sports betting generated $2.37 billion (£1.9 billion) in online gambling revenue, and online casinos earned over $4 billion (£3.2 billion), with slots being the most popular choice among players. Additionally, the online gambling industry saw significant growth in the UK in 2023, with total revenues hitting a record $6.75 billion (£5.4 billion), making up a large share of the overall market. As a result, the rising popularity of online gaming is fueling the growth of the curved televisions market.

Key players in the curved television market are concentrating on developing advanced technological solutions, such as gaming monitors, to improve immersive viewing experiences and meet the growing demand from the gaming industry. Gaming monitors enhance performance with high refresh rates and low response times, minimizing screen tearing and stuttering. They also offer vibrant colors and sharp visuals, often utilizing IPS or OLED panels for a more immersive gaming experience. For example, in August 2024, Micro Star International Co. Ltd., a Taiwan-based computer hardware company, introduced the First 32-Inch Curved QD-OLED MPG 321CURX Gaming Monitor, designed to provide an immersive gaming experience with cutting-edge visual technology and top-tier specifications. This gaming monitor offers breathtaking visuals with a 240Hz refresh rate and an ultra-fast response time of just 0.03 ms. In addition to boosting gaming performance, it supports HDR, delivering vibrant colors and deep contrasts for a more engaging experience. Its 1700R curvature also wraps the display around the viewer’s field of vision, further enhancing the sense of immersion during gameplay.

In February 2024, Walmart Inc. acquired VIZIO Holding Corporation for $2.3 billion, gaining access to its SmartCast Operating System (OS) and enhancing their offerings in television and home entertainment. VIZIO Holding Corporation, known for its curved televisions, will enable Walmart to innovate in consumer electronics and entertainment experiences.

Major companies operating in the curved televisions market are Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Sharp Corporation, Koninklijke Philips N.V., TCL Electronics Holdings Ltd., Hisense Co. Ltd., Skyworth Group Ltd., Sansui Electric Co. Ltd., SCEPTRE Inc., Mitashi, Stanlee India Enterprises Pvt. Ltd., Wellteck, Oscar, Angel, Krisons, Senao.

North America was the largest region in the curved televisions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the curved televisions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the curved televisions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Curved televisions (TVs) are electronic displays featuring a concave viewing surface, distinct from traditional flat-panel displays. They are marketed for their potential to offer an immersive viewing experience and a wider field of view, although the advantages remain subject to debate. Curved TVs find applications in gaming, digital signage, and movie theaters, aiming to reduce distortion and enhance panoramic views.

Two main types of curved televisions include cable track cables and torsion cables. Cable track cables are specifically designed flexible cables used in cable tracks or drag chains, where they endure significant bending stress. These TVs are available in various screen sizes large, mid-sized, and small catering to commercial, institutional, and residential users alike.

The curved televisions market research report is one of a series of new reports that provides curved televisions market statistics, including curved televisions industry global market size, regional shares, competitors with a curved televisions market share, detailed curved televisions market segments, market trends and opportunities, and any further data you may need to thrive in the curved televisions industry. This curved televisions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The curved televisions market consists of sales of curved display panels, speakers, mounting brackets, and remote controls. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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