Alternative Data - Global Strategic Business Report

The global market for Alternative Data was valued at US$10.2 Billion in 2024 and is projected to reach US$98.8 Billion by 2030, growing at a CAGR of 45.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Alternative Data market.

Global Alternative Data Market - Key Trends & Drivers Summarized

What Is Alternative Data and Why Is It Gaining Popularity?

Alternative data refers to non-traditional data sources that inform investment decisions, beyond standard financial and economic indicators. This data can include satellite imagery, social media sentiment, credit card transaction records, mobile app usage, and even weather data. As financial markets become more competitive, investors and financial institutions are increasingly relying on alternative data to gain an edge, offering deeper insights and predictive power about market trends and consumer behaviors that are not available from traditional sources.

How Are Technological Advancements Enhancing Alternative Data Usage?

Technological advancements, particularly in big data analytics, artificial intelligence, and machine learning, are dramatically enhancing the usability and impact of alternative data. These technologies allow for the efficient processing and analysis of vast and complex datasets, turning raw data into actionable insights. As a result, companies can predict market movements, consumer trends, and potential investment outcomes with greater accuracy, thereby optimizing their strategies based on data-driven decisions.

What Roles Does Alternative Data Play Across Industries?

Initially popular in hedge funds and asset management firms, the use of alternative data has now permeated various sectors, including retail, real estate, and technology. Retail companies use it to track foot traffic and consumer preferences, real estate firms analyze satellite images to assess property values and developments, and tech companies monitor software adoption rates through web scraping. This widespread adoption underscores the versatility and value of alternative data in providing competitive advantages across different market segments.

What Drives the Growth of the Alternative Data Market?

The growth in the alternative data market is driven by several factors. The increasing complexity and volume of global data generated daily necessitate more sophisticated tools and methods for analysis, making alternative data sources invaluable. The financial sector's ongoing digital transformation encourages the adoption of data-driven investment practices, further bolstering demand. Additionally, regulatory changes emphasizing transparency and accuracy in reporting encourage firms to diversify their data sources to ensure robustness and depth in their analyses. As businesses across industries strive to outperform competitors and innovate, the reliance on alternative data will likely increase, ensuring its relevance and expansion in the global market.

Report Scope

The report analyzes the Alternative Data market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Data Type (Credit & Debit Card Transaction Data, Social & Sentiment Data, Web Scraped Data, Mobile Application Usage Data, Web Traffic Data, Satellite & Weather Data, Geo-Location (Foot Traffic) Records Data, Other Data Types); End-Use (Hedge Fund Operators End-Use, Investment Institutions End-Use, Retail Companies End-Use, Other End-Uses).

Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Credit & Debit Card Transaction Data segment, which is expected to reach US$14.9 Billion by 2030 with a CAGR of a 40.5%. The Social & Sentiment Data segment is also set to grow at 56.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $2.7 Billion in 2024, and China, forecasted to grow at an impressive 55.6% CAGR to reach $25.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Alternative Data Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Alternative Data Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Alternative Data Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as 1010data, Inc., Advan Research Corporation, Convergence, Dataminr, Eagle Alpha and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 37 companies featured in this Alternative Data market report include:

• 1010data, Inc.
• Advan Research Corporation
• Convergence
• Dataminr
• Eagle Alpha
• Earnest Research
• Geologic Systems Limited
• Geotab, Inc.
• M Science
• Preqin

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry