Event Management as a Service - Global Strategic Business Report

The global market for Event Management as a Service was estimated at US$866.9 Million in 2023 and is projected to reach US$1.3 Billion by 2030, growing at a CAGR of 5.8% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Event Management as a Service Market - Key Trends & Drivers Summarized

Why Is Event Management as a Service (EMaaS) Gaining Popularity?

Event Management as a Service (EMaaS) has emerged as a revolutionary approach to organizing and managing events, offering businesses and organizations the ability to outsource the complexities of event planning to specialized service providers. The growing demand for seamless, end-to-end event management solutions has fueled the adoption of EMaaS, which covers everything from venue selection, attendee registration, and event marketing, to post-event analytics and reporting. As businesses increasingly prioritize the quality and impact of their events, the need for professional, technology-driven event management services has risen. The shift towards virtual and hybrid events, accelerated by the COVID-19 pandemic, has further driven the need for EMaaS providers who can deliver both in-person and online event experiences with equal efficiency.

How Is Technology Transforming EMaaS?

Technology is at the heart of the evolution of Event Management as a Service, with digital tools and platforms playing a crucial role in enhancing the efficiency and effectiveness of event management. The use of cloud-based event management platforms enables real-time collaboration and communication among all stakeholders, ensuring seamless coordination. Artificial Intelligence (AI) and machine learning are increasingly being used to personalize attendee experiences, predict trends, and optimize event marketing strategies. Additionally, the integration of advanced analytics allows for better measurement of event ROI and attendee engagement, providing valuable insights for future events. The rise of virtual reality (VR) and augmented reality (AR) is also transforming the event landscape, offering immersive and interactive experiences that engage attendees in new ways. These technological advancements are making EMaaS an attractive option for businesses looking to maximize the impact of their events while minimizing the associated complexities.

What Are the Key Drivers Behind the Adoption of EMaaS by End-Users?

The adoption of Event Management as a Service is being driven by the changing needs of businesses and organizations across various industries. Companies are increasingly outsourcing event management to EMaaS providers to focus on their core business activities while ensuring the success of their events. The need for professional expertise, particularly in managing large-scale and complex events, is a significant factor driving the adoption of EMaaS. Additionally, the shift towards data-driven decision-making in event planning is encouraging organizations to leverage the advanced analytics capabilities offered by EMaaS providers. The growing importance of attendee experience and engagement is also pushing businesses to adopt EMaaS, as these providers offer personalized and interactive event experiences that enhance attendee satisfaction. Furthermore, the trend towards hybrid events, which combine in-person and virtual elements, is driving demand for EMaaS solutions that can seamlessly integrate and manage both aspects.

What Factors Are Fueling the Growth of the EMaaS Market?

The growth in the Event Management as a Service (EMaaS) market is driven by several factors that are transforming the event management landscape. One of the key drivers is the increasing complexity of events and the need for specialized expertise to manage them efficiently. The rapid adoption of digital technologies, such as AI, machine learning, and cloud computing, is enhancing the capabilities of EMaaS providers, making their services more valuable to businesses. The shift towards virtual and hybrid events is another significant driver, as it has increased the demand for EMaaS providers who can manage both physical and digital event components effectively. Additionally, the growing emphasis on attendee experience and engagement is pushing organizations to adopt EMaaS solutions that offer personalized and immersive event experiences. The need for data-driven insights to measure event success and optimize future events is also contributing to the growth of the EMaaS market, as businesses seek to maximize their event ROI.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Corporate End-Use segment, which is expected to reach US$850.5 Million by 2030 with a CAGR of a 6.5%. The PO & NGO End-Use segment is also set to grow at 4.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $236.2 Million in 2023, and China, forecasted to grow at an impressive 9.6% CAGR to reach $275.9 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Event Management as a Service Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Event Management as a Service Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Event Management as a Service Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players such as 6connex, ACTIVE Network LLC, Bizzabo Inc., and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 34 Featured):

• 6connex
• ACTIVE Network LLC
• Bizzabo Inc.
• Cvent Inc.
• Eventboost
• Eventbrite, Inc.
• Grenadine Technologies, Inc.
• Momentus Technologies
• RainFocus
• RingCentral, Inc.