Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Outlook
Chapter 3. Mushroom Drinks Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Mushroom Market Size, 2018 - 2030 (USD Million)
3.1.2. Mushroom Drinks Market Size, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Mushroom Type Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Sales/ Retail Channel Analysis
3.3.4. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Mushroom Drinks Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Mushroom Drinks Market: Product Estimates & Trend Analysis
5.1. Mushroom Drinks Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Mushroom Coffee
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Mushroom Tea
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Mushroom Elixirs
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Mushroom Drinks Market: Form Estimates & Trend Analysis
6.1. Mushroom Drinks Market, by Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
6.3.1. Liquid
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Powder
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Mushroom Drinks Market: Distribution Channel Estimates & Trend Analysis
7.1. Mushroom Drinks Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
7.3.1. Hypermarkets & Supermarkets
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Convenience Stores
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Specialty Stores
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Online
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Others
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Mushroom Drinks Market: Regional Estimates & Trend Analysis
8.1. Mushroom Drinks Market: Regional Outlook
8.2. Regional Movement Analysis & Market Share, 2023 & 2030
8.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.2. Germany
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.3. UK
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.6. Spain
8.3.2.6.1. Key country dynamics
8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.3. Japan
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.4. India
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.5. Australia & New Zealand
8.3.3.5.1. Key country dynamics
8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.6. South Korea
8.3.3.6.1. Key country dynamics
8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Central & South America
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4.2. Brazil
8.3.4.2.1. Key country dynamics
8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5.2. South Africa
8.3.5.2.1. Key country dynamics
Chapter 9. Competitive Analysis
9.1. Recent Developments & Impact Analysis, by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2023 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Four Sigmatic Foods, Inc.
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. MUD\WTR, Inc.
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Laird Superfood, Inc.
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Odyssey Wellness LLC
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Peak State Coffee, Inc.
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Tamim Teas Company
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. RYZE Superfoods, LLC
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Mushroom Cups International
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Real Mushrooms
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Laird Superfood, Inc.
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
9.9.11. NeuRoast Company
9.9.11.1. Company Overview
9.9.11.2. Financial Performance
9.9.11.3. Product Portfolios
9.9.11.4. Strategic Initiatives
9.9.12. La Republica Superfoods
9.9.12.1. Company Overview
9.9.12.2. Financial Performance
9.9.12.3. Product Portfolios
9.9.12.4. Strategic Initiatives
List of Tables
Table 1 Mushroom drinks market - Key market driver analysis
Table 2 Mushroom drinks market - Key market restraint analysis
Table 3 Mushroom drinks market estimates & forecast, by product (USD Million)
Table 4 Mushroom drinks market estimates & forecast, by form (USD Million)
Table 5 Mushroom drinks market estimates & forecast, by distribution channel (USD Million)
Table 6 North America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 North America mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 8 North America mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 9 North America mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 10 U.S. macro-economic outlay
Table 11 U.S. mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 12 U.S. mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 13 U.S. mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 14 U.S. mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 15 Canada macro-economic outlay
Table 16 Canada mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 17 Canada mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 18 Canada mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 19 Canada mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 20 Mexico macro-economic outlay
Table 21 Mexico mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 22 Mexico mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 23 Mexico mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 24 Mexico mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 25 Europe mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 26 Europe mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 27 Europe mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 28 Europe mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 29 Germany macro-economic outlay
Table 30 Germany mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 31 Germany mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 32 Germany mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 33 Germany mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 34 UK macro-economic outlay
Table 35 UK mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 36 UK mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 37 UK mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 38 UK mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 39 France macro-economic outlay
Table 40 France mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 41 France mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 42 France mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 43 France mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 44 Italy macro-economic outlay
Table 45 Italy mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 46 Italy mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 47 Italy mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 48 Italy mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 49 Spain macro-economic outlay
Table 50 Spain mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 51 Spain mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 52 Spain mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 53 Spain mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 54 Asia Pacific mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 55 Asia Pacific mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 56 Asia Pacific mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 57 Asia Pacific mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 58 China macro-economic outlay
Table 59 China mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 60 China mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 61 China mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 62 China mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 63 Japan macro-economic outlay
Table 64 Japan mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 65 Japan mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 66 Japan mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 67 Japan mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 68 India macro-economic outlay
Table 69 India mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 70 India mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 71 India mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 72 India mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 73 Australia macro-economic outlay
Table 74 New Zealand macro-economic outlay
Table 75 Australia & New Zealand mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 76 Australia & New Zealand mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 77 Australia & New Zealand mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 78 Australia & New Zealand mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 79 South Korea macro-economic outlay
Table 80 South Korea mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 81 South Korea mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 82 South Korea mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 83 South Korea mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 84 Central & South America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 85 Central & South America mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 86 Central & South America mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 87 Central & South America mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 88 Brazil macro-economic outlay
Table 89 Brazil mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 90 Brazil mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 91 Brazil mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 92 Brazil mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 93 Middle East & Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 94 Middle East & Africa mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 95 Middle East & Africa mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 96 Middle East & Africa mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 97 South Africa macro-economic outlay
Table 98 South Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 99 South Africa mushroom drinks market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 100 South Africa mushroom drinks market revenue estimates and forecast by form, 2018 - 2030 (USD Million)
Table 101 South Africa mushroom drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 102 Recent developments & impact analysis, by key market participants
Table 103 Company market share, 2023
Table 104 Company heat map analysis
Table 105 Companies undergoing key strategies
List of Figures
Fig. 1 Mushroom drinks market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Form snapshot
Fig. 9 Distribution channel snapshot
Fig. 10 Regional snapshot
Fig. 11 Competitive landscape snapshot
Fig. 12 Global mushroom market size (USD Million)
Fig. 13 Mushroom drinks market size, 2018 to 2030 (USD Million)
Fig. 14 Mushroom drinks market: Penetration & growth prospect mapping
Fig. 15 Mushroom drinks market: Value chain analysis
Fig. 16 Mushroom drinks market: Profit margin analysis
Fig. 17 Mushroom drinks market: Market dynamics
Fig. 18 Mushroom drinks market: Porter's five forces analysis
Fig. 19 Factors influencing buying decisions for mushroom drinks
Fig. 20 Mushroom drinks market, by product: Key Takeaways
Fig. 21 Mushroom drinks market: Product movement analysis, 2023 & 2030 (%)
Fig. 22 Mushroom coffee market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Mushroom tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 Mushroom elixirs market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 Other mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 Mushroom drinks market, by form: Key Takeaways
Fig. 27 Mushroom drinks market: Form movement analysis, 2023 & 2030 (%)
Fig. 28 Liquid mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 Powdered mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Mushroom drinks market, by distribution channel: Key Takeaways
Fig. 31 Mushroom drinks market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 32 Mushroom drinks market estimates and forecast through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
Fig. 33 Mushroom drinks market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
Fig. 34 Mushroom drinks market estimates and forecast through specialty stores, 2018 - 2030 (USD Million)
Fig. 35 Mushroom drinks market estimates and forecast through online, 2018 - 2030 (USD Million)
Fig. 36 Mushroom drinks market estimates and forecast through other channels, 2018 - 2030 (USD Million)
Fig. 37 Mushroom drinks market: Regional outlook, 2023 & 2030 (USD Million)
Fig. 38 Regional marketplace: Key takeaways
Fig. 39 North America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 40 U.S. mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 41 Canada mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 42 Mexico mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 43 Europe mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 44 UK mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 45 Germany mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 46 France mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 47 Italy mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 48 Spain mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 49 Asia Pacific mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 50 China mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 51 Japan mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 52 India mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 53 Australia & New Zealand mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 54 South Korea mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 55 Central & South America mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 56 Brazil mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 57 Middle East & Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 58 South Africa mushroom drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 59 Key company categorization
Fig. 60 Company market share analysis, 2023
Fig. 61 Strategic framework of mushroom drinks market