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Adaptogenic Drinks Market Size, Share & Trend Analysis Report By Ingredients (Ashwagandha, Mushrooms, Holy Basil, Maca), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

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  • 90 Pages
  • August 2024
  • Region: Global
  • Grand View Research
  • ID: 5998672
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Adaptogenic Drinks Market Growth & Trends

The global adaptogenic drinks market is expected to reach USD 2.69 billion by 2030 and expanding at a CAGR of 8.2% from 2024 to 2030 . The market is being driven by several key factors, however, one major factor is the growing consumer interest in natural and plant-based products. Adaptogens are known for their potential to help the body adapt to stress, improve energy levels, and support overall well-being, aligning with the increasing demand for functional beverages that offer health benefits.

Furthermore, the rise in health and wellness trends is also fueling the market for adaptogenic drinks. Consumers are seeking products that not only taste good but also provide additional health benefits, leading to a surge in demand for beverages containing adaptogenic herbs like ashwagandha, holy basil, and rhodiola.

Moreover, the increasing awareness about the importance of mental health and stress management is driving the popularity of adaptogenic drinks. People are looking for convenient and effective ways to reduce stress and improve their mental resilience, making adaptogenic beverages a sought-after choice in the market.

Additionally, the shift towards clean label products and the preference for natural ingredients without additives or artificial flavors are influencing the growth of the adaptogenic drinks market. Consumers are gravitating towards transparent and clean formulations in their beverages, which positions adaptogenic drinks favorably in the competitive landscape.

Overall, the adaptogenic drinks market is thriving due to a combination of factors such as the rising demand for natural and functional beverages, health and wellness trends, increased focus on mental well-being, and the consumer preference for clean label products, all contributing to the market's growth and expansion.

Adaptogenic Drinks Market Report Highlights

  • Based on ingredients, adaptogenic drinks crafted with ashwagandha accounted for a share of 32.5% of the global revenues in 2023. The market for adaptogenic drinks crafted with ashwagandha is primarily driven by the increasing consumer preference for natural stress-relief remedies, the growing demand for functional beverages offering holistic health benefits, and the rising popularity of ashwagandha for its potential to support stress reduction, mental clarity, and overall well-being. This aligns with the broader trend of seeking natural, plant-based solutions for health and wellness, further propelling the growth of ashwagandha-infused adaptogenic drinks in the market.
  • Sales through on-trade distribution channels are anticipated to grow at a CAGR of 10.9% from 2024 to 2030. The increasing demand for unique and health-focused beverage options in establishments like cafes, bars, and restaurants. Consumers are increasingly seeking out innovative and functional beverages like adaptogenic drinks in their social and dining experiences, leading to a growing trend of on-trade outlets including these products in their offerings to cater to the evolving preferences of their customers.
  • The adaptogenic drinks market in North America is expected to grow at a CAGR of 7.7% from 2024 to 2030. The rising awareness of stress management and mental well-being, coupled with a shift towards natural and functional beverages, is fueling demand. Adaptogens, known for their potential to help the body adapt to stress and enhance overall vitality, align with the increasing preference for products that support a balanced lifestyle. This trend is further supported by the expanding availability of these beverages in both mainstream and specialty retail channels.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
Chapter 3. Adaptogenic Drinks Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing & Technology Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategy
Chapter 4. Adaptogenic Drinks Market: Ingredients Estimates & Trend Analysis
4.1. Source Movement Analysis & Market Share, 2023 & 2030
4.2. Ashwagandha
4.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3. Mushrooms
4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.4. Holy Basil
4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.5. Maca
4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.6. Others
4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 5. Adaptogenic Drinks Market: Distribution Channel Estimates & Trend Analysis
5.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
5.2. On-Trade
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Off-Trade
5.3.1.1. Hypermarkets/Supermarkets
5.3.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2. Convenience Stores
5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3. Online
5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.4. Others
5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Adaptogenic Drinks Market: Regional Estimates & Trend Analysis
6.1. Regional Movement Analysis & Market Share, 2023 & 2030
6.2. North America
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2.2. U.S.
6.2.2.1. Key country dynamics
6.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2.3. Canada
6.2.3.1. Key country dynamics
6.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Europe
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Germany
6.3.2.1. Key country dynamics
6.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. U.K.
6.3.3.1. Key country dynamics
6.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.4. Spain
6.3.4.1. Key country dynamics
6.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.5. Italy
6.3.5.1. Key country dynamics
6.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.6. France
6.3.6.1. Key country dynamics
6.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Asia Pacific
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.2. China
6.4.2.1. Key country dynamics
6.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.3. India
6.4.3.1. Key country dynamics
6.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.4. Japan
6.4.4.1. Key country dynamics
6.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.5. South Korea
6.4.5.1. Key country dynamics
6.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.6. Australia
6.4.6.1. Key country dynamics
6.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5. Central & South America
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5.2. Brazil
6.5.2.1. Key country dynamics
6.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6. Middle East & Africa
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.2. South Africa
6.6.2.1. Key country dynamics
6.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.3. Saudi Arabia
6.6.3.1. Key country dynamics
6.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Competitive Analysis
7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Form Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Adapt Drinks
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Form Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Four Sigmatic
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Form Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Kin Euphorics
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Form Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Om Mushroom
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Form Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Peak and Valley
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Form Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Rasa
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Form Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. REBBL, Inc
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Form Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. sunwink
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Form Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Wylde One
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Form Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Goodmylk Co.
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Form Portfolios
7.9.10.4. Strategic Initiatives
List of Tables
Table 1 Adaptogenic drinks market - Key market driver analysis
Table 2 Adaptogenic drinks market - Key market restraint analysis
Table 3 Adaptogenic drinks market estimates and forecast, by ashwagandha, 2018 - 2030 (USD Million)
Table 4 Adaptogenic drinks market estimates and forecast, by mushrooms, 2018 - 2030 (USD Million)
Table 5 Adaptogenic drinks market estimates and forecast, by holy basil, 2018 - 2030 (USD Million)
Table 6 Adaptogenic drinks market estimates and forecast, by maca, 2018 - 2030 (USD Million)
Table 7 Adaptogenic drinks market estimates and forecast, by others, 2018 - 2030 (USD Million)
Table 8 Adaptogenic drinks market estimates and forecast through on-trade, 2018 - 2030 (USD Million)
Table 9 Adaptogenic drinks market estimates and forecast through off-trade, 2018 - 2030 (USD Million)
Table 10 Adaptogenic drinks market estimates and forecast through hypermarkets/supermarkets, 2018 - 2030 (USD Million)
Table 11 Adaptogenic drinks market estimates and forecast through convenience stores, 2018 - 2030 (USD Million)
Table 12 Adaptogenic drinks market estimates and forecast through online, 2018 - 2030 (USD Million)
Table 13 Adaptogenic drinks market estimates and forecast through others, 2018 - 2030 (USD Million)
Table 14 North America adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 15 North America adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 16 North America adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 17 U.S. macro-economic outlay
Table 18 U.S. adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 19 U.S. adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 20 U.S. adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 21 Canada macro-economic outlay
Table 22 Canada adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 23 Canada adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 24 Canada adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 25 Europe adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 26 Europe adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 27 Europe adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 28 Germany macro-economic outlay
Table 29 Germany adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 30 Germany adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 31 Germany adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 32 U.K. macro-economic outlay
Table 33 U.K. adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 34 U.K. adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 35 U.K. adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 36 Spain macro-economic outlay
Table 37 Spain adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 38 Spain adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 39 Spain adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 40 Italy macro-economic outlay
Table 41 Italy adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 42 Italy adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 43 Italy adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 44 France macro-economic outlay
Table 45 France adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 46 France adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 47 France adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 48 Asia Pacific adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 49 Asia Pacific adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 50 Asia Pacific adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 51 China macro-economic outlay
Table 52 China adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 53 China adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 54 China adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 55 India macro-economic outlay
Table 56 India adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 57 India adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 58 India adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 59 Japan macro-economic outlay
Table 60 Japan adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 61 Japan adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 62 Japan adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 63 Australia macro-economic outlay
Table 64 Australia adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 65 Australia adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 66 Australia adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 67 Central & South America adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 68 Central & South America adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 69 Central & South America adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 70 Brazil macro-economic outlay
Table 71 Brazil adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 72 Brazil adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 73 Brazil adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 74 Middle East & Africa adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 75 Middle East & Africa adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 76 Middle East & Africa adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 77 South Africa macro-economic outlay
Table 78 South Africa adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 79 South Africa adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 80 South Africa adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 81 Saudi Arabia macro-economic outlay
Table 82 Saudi Arabia adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Table 83 Saudi Arabia adaptogenic drinks market revenue estimates and forecast by ingredients, 2018 - 2030 (USD Million)
Table 84 Saudi Arabia adaptogenic drinks market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Adaptogenic drinks market snapshot
Fig. 2 Adaptogenic drinks market segmentation & scope
Fig. 3 Adaptogenic drinks market penetration & growth prospect mapping
Fig. 4 Adaptogenic drinks market value chain analysis
Fig. 5 Adaptogenic drinks market dynamics
Fig. 6 Adaptogenic drinks market Porter's Five Forces analysis
Fig. 7 Adaptogenic drinks market: Ingredients movement analysis, 2023 & 2030 (%)
Fig. 8 Adaptogenic drinks market estimates and forecast, by ashwagandha, 2018 - 2030 (USD Million)
Fig. 9 Adaptogenic drinks market estimates and forecast, by mushrooms, 2018 - 2030 (USD Million)
Fig. 10 Adaptogenic drinks market estimates and forecast, by holy basil, 2018 - 2030 (USD Million)
Fig. 11 Adaptogenic drinks market estimates and forecast, by maca, 2018 - 2030 (USD Million)
Fig. 12 Adaptogenic drinks market estimates and forecast, by others, 2018 - 2030 (USD Million)
Fig. 13 Adaptogenic drinks market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 14 Adaptogenic drinks market estimates and forecast through on-trade, 2018 - 2030 (USD Million)
Fig. 15 Adaptogenic drinks market estimates and forecast through off-trade, 2018 - 2030 (USD Million)
Fig. 16 Adaptogenic drinks market: Regional movement analysis, 2023 & 2030 (%)
Fig. 17 North America adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 18 U.S. adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 19 Canada adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 Europe adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Germany adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 U.K. adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Spain adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 Italy adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 France adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 China adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 India adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 Japan adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 South Korea adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Australia adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 Central & South America adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 Brazil adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 Middle East & Africa adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 South Africa adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 Saudi Arabia adaptogenic drinks market estimates and forecast, 2018 - 2030 (USD Million)

Companies Mentioned

  • Adapt Drinks
  • Four Sigmatic
  • Kin Euphorics
  • Om Mushroom
  • Peak and Valley
  • Rasa
  • REBBL, Inc
  • sunwink
  • Wylde One
  • Goodmylk Co.

Methodology

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Table Information

Report AttributeDetails
No. of Pages90
PublishedAugust 2024
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 1557.6 Million
Forecasted Market Value ( USD ) by 2030 $ 2695.5 Million
Compound Annual Growth Rate8.2%
Regions CoveredGlobal
No. of Companies Mentioned10

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