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Barley Tea Market Size, Share & Trends Analysis Report By Flavor (Original, Flavored), By Form (Instant, Ready-to-Drink), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

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    Report

  • 108 Pages
  • August 2024
  • Region: Global
  • Grand View Research
  • ID: 5998727
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Barley Tea MarketGrowth & Trends

The global barley tea market size is anticipated to reach USD 1.51 billion by 2030 and is projected to grow at a CAGR of 4.3% from 2024 to 2030. The barley tea industry, which is primarily centered in Asia but expanding globally, is witnessing significant growth due to rising health awareness, cultural influences, and innovations in product offerings. Barley tea, known as mugicha in Japan and boricha in Korea, is a caffeine-free drink made from roasted barley grains. It is valued for its distinctive flavor and potential health benefits, making it a popular choice for consumers seeking healthier beverage options.

There is an increasing focus on sustainable and eco-friendly packaging to attract environmentally conscious consumers. Barley tea is being promoted as a functional beverage with health benefits, aligning with the broader wellness trend in the food and beverage sector. Companies are diversifying their offerings with convenient packaging solutions, including ready-to-drink bottles, tea bags, and instant powders.

Barley tea has substantial potential for expansion into new markets, especially in Western countries where it is not yet widely known. With its deep cultural roots in Asian countries and its role as a staple in traditional diets, barley tea is well-positioned to appeal to health-conscious consumers. As a caffeine-free, antioxidant-rich drink, it aligns perfectly with the growing wellness trend. Manufacturers are focusing on developing ready-to-drink (RTD) barley tea in convenient, portable packaging to meet the needs of on-the-go consumers. In addition, they are introducing a variety of unique flavors and blends to attract diverse consumer segments.

The increasing global demand for herbal and functional beverages, which are perceived as healthier alternatives to caffeinated drinks is driving the barkey tea market growth. As consumers become more adventurous and open to trying non-traditional beverages, the versatility of barley tea has paved the way for novel flavor combinations and functional infusions, catering to diverse palates and preferences. Moreover, the emphasis on sustainability and environmentally friendly practices has encouraged manufacturers to source high-quality, organic barley, aligning with the values of eco-conscious consumers.

Barley Tea Market Report Highlights

  • Based on flavor, the original segment is estimated to grow at a substantial CAGR over the forecast period. As awareness about the benefits of natural and unprocessed foods rises, more consumers are inclined to choose the original version. Original barley tea is being promoted as a functional beverage with health advantages, aligning with the expanding health and wellness trend among consumers
  • Based on form, the ready-to-drink segment is estimated to grow at a substantial CAGR over the forecast period. Manufacturers are introducing a variety of flavors to cater to diverse consumer tastes, including options like lemon, honey, and herbal infusions. This variety helps attract and retain a wider audience
  • Based on distribution channel, the online segment is estimated to grow at a substantial CAGR over the forecast period. Platforms such as Instagram, Facebook, and Twitter are utilized to market barley tea products, interact with customers, and direct traffic to online stores. In addition, online reviews and ratings provide potential buyers with valuable insights based on the experiences of other consumers, helping them make informed purchasing decisions
  • Asia Pacific region is expected to grow with a considerable CAGR over the forecast period from 2024 to 2030. Barley tea holds profound cultural significance in several Asia Pacific countries, including Japan, South Korea, and China. It is commonly consumed as a traditional beverage, appreciated for its refreshing flavor and health benefits

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets


This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Flavors & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Flavor Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights
Chapter 3. Barley Tea Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis - Porter’s
3.5. Market Entry Strategies
Chapter 4. Barley Tea Market: Flavor Analysis & Estimates
4.1. Flavor Analysis & Market Share, 2023 & 2030
4.2. Original
4.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3. Flavored
4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 5. Barley Tea Market: Form Analysis & Estimates
5.1. Flavor Analysis & Market Share, 2023 & 2030
5.2. Instant
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Ready-to-drink
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Barley Tea Market: Distribution Channel Estimates & Trend Analysis
6.1. Offline
6.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2. Online
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Barley Tea Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. UK
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. Key country dynamics
7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.3. Japan
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.4. India
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.5. Australia & New Zealand
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.6. South Korea
7.4.6.1. Key country dynamics
7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
7.5.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Flavor Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.10. Ito En
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Flavor Benchmarking
8.10.4. Strategic Initiatives
8.11. Suntory Beverage & Food
8.11.1. Company Overview
8.11.2. Financial Performance
8.11.3. Flavor Benchmarking
8.11.4. Strategic Initiatives
8.12. Kirin Holdings
8.12.1. Company Overview
8.12.2. Financial Performance
8.12.3. Flavor Benchmarking
8.12.4. Strategic Initiatives
8.13. Otsuka Pharmaceutical
8.13.1. Company Overview
8.13.2. Financial Performance
8.13.3. Flavor Benchmarking
8.13.4. Strategic Initiatives
8.14. Jinjja Barley Tea
8.14.1. Company Overview
8.14.2. Financial Performance
8.14.3. Flavor Benchmarking
8.14.4. Strategic Initiatives
8.15. Haitai
8.15.1. Company Overview
8.15.2. Financial Performance
8.15.3. Flavor Benchmarking
8.15.4. Strategic Initiatives
8.16. The Republic of Tea
8.16.1. Company Overview
8.16.2. Financial Performance
8.16.3. Flavor Benchmarking
8.16.4. Strategic Initiatives
8.17. Lotte
8.17.1. Company Overview
8.17.2. Financial Performance
8.17.3. Flavor Benchmarking
8.17.4. Strategic Initiatives
8.18. New Mexico Tea Company
8.18.1. Company Overview
8.18.2. Financial Performance
8.18.3. Flavor Benchmarking
8.18.4. Strategic Initiatives
8.19. The Canadian Barley Tea Company
8.19.1. Company Overview
8.19.2. Financial Performance
8.19.3. Flavor Benchmarking
8.19.4. Strategic Initiatives
List of Tables
Table 1 Barley tea market - Key market driver analysis
Table 2 Barley tea market - Key market restraint analysis
Table 3 Original barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 4 Flavored barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Barley tea market estimates and forecast, in residential, 2018 - 2030 (USD Million)
Table 6 Instant barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 Ready-to-drink barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 8 Barley tea market estimates and forecast, through offline channels, 2018 - 2030 (USD Million)
Table 9 Barley tea market estimates and forecast, through online channels, 2018 - 2030 (USD Million)
Table 10 North America barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 11 North America barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 12 North America barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 13 U.S. macro-economic outlay
Table 14 U.S. barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 15 U.S. barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 16 U.S. barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 17 U.S. barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Canada macro-economic outlay
Table 19 Canada barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 20 Canada barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 21 Canada barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 22 Canada barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23 Mexico macro-economic outlay
Table 24 Mexico barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 25 Mexico barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 26 Mexico barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 27 Mexico barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 28 Europe barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 29 Europe barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 30 Europe barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 31 Europe barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 32 Germany macro-economic outlay
Table 33 Germany barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 34 Germany barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 35 Germany barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36 UK macro-economic outlay
Table 37 UK barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 38 UK barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 39 UK barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 40 UK barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41 Spain macro-economic outlay
Table 42 Spain barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 43 Spain barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 44 Spain barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 45 Spain barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 46 Italy macro-economic outlay
Table 47 Italy barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 48 Italy barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 49 Italy barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 50 Italy barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51 France macro-economic outlay
Table 52 France barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 53 France barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 54 France barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 55 France barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56 Asia Pacific barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 57 Asia Pacific barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 58 Asia Pacific barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 59 Asia Pacific barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60 China macro-economic outlay
Table 61 China barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 62 China barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 63 China barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 64 China barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 65 India macro-economic outlay
Table 66 India barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 67 India barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 68 India barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 69 India barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 70 Japan macro-economic outlay
Table 71 Japan barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 72 Japan barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 73 Japan barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 74 Japan barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 75 Australia & New Zealand macro-economic outlay
Table 76 Australia & New Zealand barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 77 Australia & New Zealand barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 78 Australia & New Zealand barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 79 Australia & New Zealand barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 80 South Korea macro-economic outlay
Table 81 South Korea barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 82 South Korea barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 83 South Korea barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 84 South Korea barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 85 Central & South America barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 86 Central & South America barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 87 Central & South America barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 88 Central & South America barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 89 Brazil macro-economic outlay
Table 90 Brazil barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 91 Brazil barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 92 Brazil barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 93 Brazil barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 94 Middle East & Africa barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 95 Middle East & Africa barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 96 Middle East & Africa barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 97 Middle East & Africa barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 98 South Africa barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Table 99 South Africa barley tea market revenue estimates and forecast, by flavor, 2018 - 2030 (USD Million)
Table 100 South Africa barley tea market revenue estimates and forecast, by form, 2018 - 2030 (USD Million)
Table 101 South Africa barley tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Barley tea market snapshot
Fig. 2 Barley tea market segmentation & scope
Fig. 3 Barley tea market penetration & growth prospect mapping
Fig. 4 Barley tea market value chain analysis
Fig. 5 Barley tea market dynamics
Fig. 6 Barley tea market Porter's Five Forces analysis
Fig. 7 Barley tea market: Flavor movement analysis, 2023 & 2030 (%)
Fig. 8 Original barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 9 Flavored barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 10 Barley tea market: Form movement analysis, 2023 & 2030 (%)
Fig. 11 Instant barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 12 Ready-to-drink barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 13 Barley tea market: Distribution Channel movement analysis, 2023 & 2030 (%)
Fig. 14 Barley tea market estimates and forecast, through offline channel, 2018 - 2030 (USD Million)
Fig. 15 Barley tea market estimates and forecast, through online channel, 2018 - 2030 (USD Million)
Fig. 16 Barley tea market: Regional movement analysis, 2023 & 2030 (%)
Fig. 17 U.S. barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 18 Canada barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 19 Mexico barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 Europe barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Germany barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 UK barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Spain barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 Italy barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 France barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 Asia Pacific barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 China barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 India barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 Japan barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Australia & New Zealand barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 South Korea barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 Central & South America barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 Brazil barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Middle East & Africa barley tea market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 South Africa barley tea market estimates and forecast, 2018 - 2030 (USD Million)

Companies Mentioned

  • Ito En
  • Suntory Beverage & Food
  • Kirin Holdings
  • Otsuka Pharmaceutical
  • Jinjja Barley Tea
  • Haitai
  • The Republic of Tea
  • Lotte
  • New Mexico Tea Company
  • The Canadian Barley Tea Company

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