Prenatal Vitamin Supplement Market Growth & Trends
The global prenatal vitamin supplement market size is expected to reach USD 957.7 million by 2030, registering a CAGR of 8.5% during the forecast period. Prenatal vitamin supplements comprises vitamins, calcium, iron, folic acid, and other minerals as compared to regular adult multivitamins. Rising awareness among pregnant women is one of the major factors driving the market. Improper nutrition to the baby, rise in other birth defects, and increasing awareness regarding the advantages of the prenatal supplements are some of the other factors driving the market.
The stressful and sedentary lifestyle of pregnant women has led to the increase in deficiency of minerals and vitamins among them. A healthy diet and consumption of right amount of nutritional components are of utmost importance right from the time of conception, in order to ensure the delivery of a healthy baby. At present, almost all obstetricians in U.S. recommend these supplements to pregnant women. A study by the UC Davis MIND Institute has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.
The capsules/tablets segment held the largest market share in 2023. This is attributed to doctors’ preference for prescribing capsules due to their long shelf life, thereby fueling the demand for capsules. Moreover, advancements in technologies ease out procedures of filling capsules, thus making it a preference among the manufacturers as well. Increasing launch of prenatal vitamin capsules is another factor for the growth of the capsule segment. Increasing disposable income in the developing countries of Asia Pacific is resulting in consumer’s preference for bulk purchases at the supermarkets.
North America held the largest share of 51.6% in 2023. High level of sedentary lifestyle among the women of western countries is leading to the growth of market. Europe is anticipated to witness significant growth in the coming years. Countries such as India and China have remained adamant in developing a healthy mechanism for maternal care.
Key players having a strong presence in the global market include Country Life LLC; Garden of Life Inc.; MegaFood; Biotics Research Corporation; Rainbow Light Nutritional Systems Inc.; Church & Dwight Co. Inc.; New Chapter, Inc.; and Abbott Nutrition.
Prenatal Vitamin Supplement Market Report Highlights
- By product form, capsules dominated the market with a revenue share of 49.6% in 2023. Gummy is projected to ascend at a CAGR of 9.5% over the forecast period
- North America dominated the global market in 2023, accounting for 51.6% share of the overall revenue. This trend is projected to continue over the next few years
- The industry is highly competitive in nature with the major players including Garden of Life and Church & Dwight Co. Inc.
- Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.
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- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Prenatal Vitamin Supplements Market Variables, Trends, & Scope
Chapter 4. Prenatal Vitamin Supplements Market: Product Estimates & Trend Analysis
Chapter 5. Prenatal Vitamin Supplements Market: Nature Estimates & Trend Analysis
Chapter 6. Prenatal Vitamin Supplements Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Prenatal Vitamin Supplements Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Landscape
Companies Mentioned
- Country Life Vitamins
- Garden of Life
- MegaFood
- Biotics Research Corporation
- Renew Life Formulas, LLC.
- Church & Dwight Co., Inc.
- Avion Pharmaceuticals
- New Chapter.
- Abbott
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | August 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 542.8 Million |
| Forecasted Market Value ( USD | $ 957.7 Million |
| Compound Annual Growth Rate | 8.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
