United Arab Emirates Media Landscape

The United Arab Emirates Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in the UAE today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• The extensively developed fiber network in the UAE positions e& and Du for growth by delivering an enhanced viewer experience, introducing value-added services such as enhanced Wi Fi, and promoting segmented and bundled pay-TV plans.
• UAE’s SVOD unique household penetration was 67.9% in 2023, meaning that 1.4 million Emirati households had access to an SVOD service.
• Mobile subscription growth will be driven by the growing adoption of M2M/IoT connectivity and solutions, as mobile network operators (MNOs) focus on exploiting M2M/IoT opportunities.
• Fiber lines will continue to be the dominant technology for the delivery of residential fixed broadband services in the UAE over the forecast period. Its share of residential fixed broadband lines will grow from 99.5% in 2023 to 99.8% in 2028.

Scope

• IPTV subscriptions will remain the leading pay-TV services platform in the UAE over the forecast period, increasing at a CAGR of 1.1%, from 1.27 million in 2023 to 1.35 million in 2028.
• UAE had an estimated 2.0 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 446,000 or 29.3% from 2022. UAE’s SVOD accounts are expected to grow at a CAGR of 7.9% over the forecast period, reaching 2.9 million in 2028.
• Total mobile subscriptions in the UAE reached an estimated 20.4 million in 2023. Over the forecast period, mobile operators will add a combined 489,000 mobile subscribers at a CAGR of 0.5%, bringing the country’s total mobile subscriptions to 20.9 million in 2028.
• Total fixed broadband lines in the UAE will increase from 2.0 million in 2023 to 2.4 million by the end of 2028, at a CAGR of 3.2%, driven by the efforts of both e& and Du in driving widespread adoption of fiber broadband.

Reasons to Buy

• This sports-focused Media Landscape Report offers a thorough, forward-looking analysis of the United Arab Emirates television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the UAE pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.