The Business of the Argentina Primera Division 2024

The "Business of the Argentine Primera Division" report is part of the the analyst's 'Business of' series of sport competition profiles. The report explores the commercial landscape of the topflight soccer league in Argentina. The report takes a look at the main commercial landscape of the competition, highlighting the main media and sponsorship rights. It also goes into detail on the competition and its team popularity on social media and highlights other revenue streams such as ticket revenue.

Fox sports remains the main domestic rights holder in Argentina, as global coverage streamed on AFA Player. The league boasts 13 active sponsorship deals in 2024, three more than in 2023. Boca Juniors stand as the most popular team on social media with 25.04 million fans, just ahead of rivals River Plate.

A comprehensive overview of the entire league landscape from both sponsorship and media rights revenue perspectives. It identifies all major partners across the league as well as detailing the main club sponsors - at kit, front-of-shirt and sleeve level. It tables the popularity of teams through social media and offers an insight into how much revenue can be raised through ticket sales in 2024.

Scope

• The main aims of this report is to highlight all the main commercial areas of the Argentine Primera Division. Included are estimated values for both the sponsorship and media rights revenue across the league. It also differentiates the sponsorship landscape at a team level, to understand which brands are sponsoring and where.

Reasons to Buy

• South America is a big market for soccer, with many global teams playing in Argentina. The report offers a good insight into the commercial power of one of the most popular soccer leagues outside of Europe. Strong level of detail found within the report which takes a closer look at the commercial position of its 28 teams.