The Amazon Prime Day 2024 report forms part of the analyst's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the market, the main trends, and consumer attitudes. This report aims to serve as a valuable resource for retail businesses, investors and other stakeholders interested in the effects of Prime Day on the UK retail landscape.
Scope
- More people bought at least one item on Amazon PriMore people bought at least one item on Amazon Prime Day this year, compared to the previous year
- A key barrier to purchase remained consumers feeling like they did not need anything this year
- Purchases via mobile devices increased this year, while laptop and tablet usage fell slightly compared to 2023me Day this year, compared to the previous year
Reasons to Buy
- Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
- Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
- Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.
Table of Contents
01. Consumer attitudes02. Electricals & technology
03. Clothing & accessories
04. Health & beauty
05. Entertainment & leisure
06. Homewares & furniture
07. Speciality food & drink
08. Miscellaneous
09. Methodology & contacts
List of Tables
- Electricals & technology products purchased, 2024 and 2023
- Clothing & accessories products purchased, 2024 and 2023
- Health & beauty products purchased, 2024 and 2023
- Entertainment & leisure products purchased, 2024 and 2023
- Homewares & furniture products purchased, 2024 and 2023
- Speciality food & drink products purchased, 2024 and 2023
- Miscellaneous items purchased, 2024 and 2023
- Amazon Prime penetration, 2024, 2023 and 2022, and by demographic, 2024
- Amazon Prime penetration breakdown and by demographic, 2024
- Amazon Prime Day shopper penetration, 2024, 2023 and 2022, and by demographic, 2023
- Amazon Prime Day shopper profile, 2024
- Financing wellbeing, 2024 and 2023
- Prime Day total spending, 2024 and 2023
- Amazon ratings across key measures, 2024 and 2023
- Barriers to Prime Day purchase, 2024 and 2023
- Prime Day purchase recipients, 2024 and 2023
- Device usage for purchasing Prime Day products, 2024 and 2023
- Fulfilment options for purchasing Prime Day products, 2024 and 2023
- Impact of timing for Prime Day purchases, 2024 and 2023
- Prime Day sign up behaviours, 2024
- Prime Day discount expectations, 2023 and 2024
- Prime Day agreement and disagreement statements, 2024 and change on 2023
- Electricals & technology penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on electricals & technology, 2024 and change on 2023
- Planned/impulse purchases - electricals & technology, 2024 and 2023
- Clothing & accessories penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on clothing & accessories, 2024 and change on 2023
- Planned/impulse purchases - clothing & accessories, 2024 and 2023
- Health & beauty penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on health & beauty, 2024 and change on 2023
- Planned/impulse purchases - health & beauty, 2024 and 2023
- Entertainment & leisure penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on entertainment & leisure, 2024 and change on 2023
- Planned/impulse purchases - entertainment & leisure, 2024 and 2023
- Homewares & furniture penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on homewares & furniture, 2024 and change on 2023
- Planned/impulse purchases - Homewares & furniture, 2024 and 2023
- Speciality food & drink penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on speciality food & drink, 2024 and change on 2023
- Planned/impulse purchases - Speciality food & drink, 2024 and 2023
- Miscellaneous items penetration overall for 2024 and 2023, and by demographic, 2024
- Average spend on miscellaneous items, 2024 and change on 2023
- Planned/impulse purchases - Miscellaneous items, 2024 and 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
