Cambodia Cards and Payments: Opportunities and Risks to 2028

The ‘Cambodia Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Cambodian cards and payments industry, including :

• Current and forecast values for each market in the Cambodian cards and payments industry, including debit and credit cards.
• Detailed insights into payment instruments including cash, credit transfers, cards and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Cambodian cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Cambodian cards and payments industry.

The ‘Cambodia Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Cambodia cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, credit transfers, cards and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Key Highlights

• To boost non-cash payments, in July 2022 the National Bank of Cambodia (NBC) launched the KHQR, a standardized QR code payment system. This system guides how payment services providers and banks issue QR codes for consumers and businesses to make digital payments. The standardized QR code increases interoperability of digital payments across various institutions and mobile money networks. Within a year of its rollout, KHQR recorded nearly 400,000 transactions.
• Visa’s Consumer Payment Attitudes Study 2022 highlights the growing adoption of digital payments in Cambodia, with 68% of respondents using QR codes, a significant jump from 12% in 2020. Interest in contactless cards is also increasing, especially among younger generations, due to their speed and convenience. While cash is still widely used, the study indicates a gradual shift towards a less-cash society. This trend opens up significant opportunities for expanding cashless payment options, particularly among small and medium-sized retailers, supporting Visa’s digitalization efforts in Cambodia.
• In July 2020, the NBC launched Bakong, a payment system, in collaboration with commercial banks and micro-finance institutions. This service allows consumers to transfer funds and make payments for goods and services in Cambodian riel and US dollars. Both the sender and the recipient must have accounts with participating financial institutions to use Bakong. For account-based transfers, the maximum limit per transfer is KHR200 million ($48,255.41), whereas for mobile phone number-based transfers the maximum limit per transfer is KHR4 million ($965.11). Bakong can be used at ATMs, as well as via internet and mobile banking platforms.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Cambodia along with detailed card segmentation of debit and credit cards available in the country.
• Market sizing and analysis of major payment instruments including cash, credit transfers, cards and cheques.
• Payment market trends and growth for both historical and forecast period.
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Cambodia cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Cambodia cards and payments industry.
• Assess the competitive dynamics in the Cambodia cards and payments industry.
• Gain insights into marketing strategies used for various card types in Cambodia.
• Gain insights into key regulations governing the Cambodia cards and payments industry.