This report provides valuable insights into product innovation in the US, analysing data from the Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.
The Beauty, Health and Home in the US report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports explore what type of innovation is happening and in which retailers covering 50+ categories across the packaged food, drinks, health, beauty and home care sectors. Combining data on new brand and sub-brand launches, industry expertise and analysis of consumer trends, the Innovation Country reports unlock the latest insights on how and why categories are being disrupted within specific market.
The Innovation in USA report answers:
- Is a specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within a specific country?
Why buy this report?
- Get a detailed picture of the Innovation market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Introduction
- Scope
- Monitoring innovation for business growth
Innovation in beauty, health and home
- The US leads in-country lauches, being a global trend-setter within beauty, health and home
- Self-care and eco-awareness trends influence innovations across beauty, health and home
- New launches in the US in 2023: Beauty and personal care
- Plantopia extends its wellness line with launches across North America and Western Europe
- New launches in the US in 2023: Consumer health
- Bloom’s premium supplements: Harnessing social media for growth
- New launches in the US in 2023: Home care
- Flowcheer offers effective, convenient and environmentally responsible laundry solution
- New launches in the US in 2023: Tissue and hygiene
- Attn: Grace: Pioneering stylish, skin-safe and sustainable incontinence solutions for women
- Major American retailers offer cost-effective and sustainable options across BH&H categories
Appendix
- Passport Innovation methodology
- Euromonitor Innovation definitions
- Passport innovation industry coverage
- Passport Innovation country coverage
- Passport Innovation retailer coverage
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Plantopia
- Bloom
- Flowcheer
- Attn: Grace
