Mobile Device Management Market Opportunities and Strategies to 2033

This report describes and explains the mobile device management market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global mobile device management market reached a value of nearly $8.81 billion in 2023, having grown at a compound annual growth rate (CAGR) of 23.72% since 2018. The market is expected to grow from $8.81 billion in 2023 to $27.85 billion in 2028 at a rate of 25.86%. The market is then expected to grow at a CAGR of 25.53% from 2028 and reach $86.8 billion in 2033.

Growth in the historic period resulted from the growing internet penetration, growth in remote working within enterprise, rising cybersecurity threats, growing adoption of cloud computing technology, growing adoption of IOT devices and increased employee mobility. Factors that negatively affected growth in the historic period include data privacy concerns.

Going forward, the increase of bring your own device (BYOD) in workplaces, growth in 5G technology, rising security concerns, adoption of AI and growth of the BFSI sector will drive the market. Factors that could hinder the growth of the mobile device management market in the future include a lack of skilled personnel and technical expertise.

The mobile device management market is segmented by component into solution and services. The solution market was the largest segment of the mobile device management market segmented by component, accounting for 74.06% or $6.53 billion of the total in 2023. Going forward, the services segment is expected to be the fastest growing segment in the mobile device management market segmented by component, at a CAGR of 26.97% during 2023-2028.

The mobile device management market is segmented by deployment mode into on-premises and cloud. The cloud market was the largest segment of the mobile device management market segmented by deployment mode, accounting for 63.95% or $5.64 billion of the total in 2023. Going forward, the cloud segment is expected to be the fastest growing segment in the mobile device management market segmented by deployment mode, at a CAGR of 27.69% during 2023-2028.

The mobile device management market is segmented by operating system into iOS android, windows, MacOS and other operating systems. The android market was the largest segment of the mobile device management market segmented by operating system, accounting for 49.13% or $4.33 billion of the total in 2023. Going forward, the iOS segment is expected to be the fastest growing segment in the mobile device management market segmented by operating system, at a CAGR of 26.90% during 2023-2028.

The mobile device management market is segmented by organization size into small and medium enterprises and large enterprises. The large enterprises market was the largest segment of the mobile device management market segmented by organization size, accounting for 69.08% or $6.09 billion of the total in 2023. Going forward, the small and medium enterprises segment is expected to be the fastest growing segment in the mobile device management market segmented by organization size, at a CAGR of 27.27% during 2023-2028.

The mobile device management market is segmented by vertical into banking, financial services and insurance, telecom, retail, healthcare, education, government and public sector and other verticals. The BFSI market was the largest segment of the mobile device management market segmented by vertical, accounting for 23.23% or $2.04 billion of the total in 2023. Going forward, the healthcare segment is expected to be the fastest growing segment in the mobile device management market segmented by vertical, at a CAGR of 29.87% during 2023-2028.

North America was the largest region in the mobile device management market, accounting for 34.87% or $3.07 billion of the total in 2023. It was followed by western Europe, Asia-Pacific and then the other regions. Going forward, the fastest-growing regions in the mobile device management market will be Asia-Pacific and Africa, where growth will be at CAGRs of 28.62% and 27.69% respectively. These will be followed by South America and the Middle East, where the markets are expected to grow at CAGRs of 26.78% and 26.17% respectively.

The global mobile device management market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 23.25% of the total market in 2023. The market fragmentation can be attributed to the presence of small players in different geographies. VMware Inc. was the largest competitor with a 4.09% share of the market, followed by Citrix Systems Inc. with 3.74%, Jamf Holding Corp. with 2.54%, Microsoft Corporation with 2.49%, International Business Machines Corporation with 2.09%, Google LLC. with 1.88%, BlackBerry Limited with 1.77%, Cisco Systems Inc. with 1.65%, SAP SE with 1.53% and Ivanti Inc. with 1.47%.

The top opportunities in the mobile device management market segmented by component will arise in the solution segment, which will gain $13.77 billion of global annual sales by 2028. The top opportunities in the mobile device management market segmented by operating system will arise in the android segment, which will gain $9.57 billion of global annual sales by 2028. The top opportunities in the mobile device management market segmented by deployment mode will arise in the cloud segment, which will gain $13.5 billion of global annual sales by 2028. The top opportunities in the mobile device management market segmented by organization size will arise in the large enterprises segment, which will gain $12.65 billion of global annual sales by 2028. The top opportunities in the mobile device management market segmented by vertical will arise in the BFSI segment, which will gain $4.21 billion of global annual sales by 2028. The mobile device management market size will gain the most in the USA at $4.74 billion.

Market-trend-based strategies for the mobile device management market include focus on developing advanced mobile device management solutions for private networks, enhancing security for hybrid work environments through extended access management, simplifying mobile device management with cost-effective and efficient solutions, deploying innovative mobile device management solutions for growing businesses, offering cutting-edge updates to boost device management efficiency.

Player-adopted strategies in the mobile device management market include focus on enhancing new product solutions and strengthening market position through strategic partnerships.

To take advantage of the opportunities, the analyst recommends the mobile device management companies to focus on advanced mobile device management solutions, focus on enhancing security for hybrid work environments, focus on simplifying mobile device management through cost-effective solutions, focus on innovative mobile device management solutions, focus on cutting-edge device management efficiency updates, focus on the services segment in mobile device management, focus on the iOS market segment, focus on the cloud market segment, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, focus on strategic pricing strategies for market leadership, participate in trade shows and events, continue to use B2B promotions, prioritize technical webinars for thought leadership, focus on the small and medium enterprises segment and focus on the healthcare market segment.