The Latin America, Middle East and Africa Stand Mixer Market would witness market growth of 6.3% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Stand Mixer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $53.1 Million by 2031. The Argentina market is capturing a CAGR of 7.2% during 2024-2031. Additionally, the UAE market would register a CAGR of 5.7% during 2024-2031.
The health and wellness movement emphasizes the importance of cooking as a therapeutic and enjoyable activity. Cooking at home is not only a means to healthier eating but also a way to reduce stress and enhance mental well-being. Engaging in the process of preparing meals from scratch can be a meditative practice that provides a sense of accomplishment and creativity. Stand mixers contribute to this positive experience by streamlining the cooking process, allowing home cooks to focus on the joy of creating nutritious and tasty dishes.
The rise of e-commerce has further accelerated the growth of the stand mixer market. The purchasing platforms that are available online provide customers with an unrivaled level of ease, allowing them to shop and search for products without leaving the comfort of their own homes. Another driving factor behind the growth of the stand mixer market is the increasing disposable income and changing lifestyles of consumers. The World Bank reports that the global middle class is expanding, with significant growth in urban areas of developing countries. This demographic shift leads to higher spending on household goods, including kitchen appliances like stand mixers.
International brands such as Kenwood and KitchenAid are customizing their marketing strategies to resonate with the local consumer base in these countries. For instance, KitchenAid runs promotional campaigns in Brazil during local festivals and holidays, offering discounts and special deals. In the UAE, brands highlight their products' versatility and premium quality to appeal to the high-income expatriate community. On the other hand, Kenwood focuses on the durability and reliability of its stand mixers in the South African market, emphasizing features that cater to local cooking preferences. These targeted strategies and localized product offerings enable international brands to effectively reach and engage consumers in these rapidly growing markets, ultimately driving sales and market penetration.
The Brazil market dominated the LAMEA Stand Mixer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $53.1 Million by 2031. The Argentina market is capturing a CAGR of 7.2% during 2024-2031. Additionally, the UAE market would register a CAGR of 5.7% during 2024-2031.
The health and wellness movement emphasizes the importance of cooking as a therapeutic and enjoyable activity. Cooking at home is not only a means to healthier eating but also a way to reduce stress and enhance mental well-being. Engaging in the process of preparing meals from scratch can be a meditative practice that provides a sense of accomplishment and creativity. Stand mixers contribute to this positive experience by streamlining the cooking process, allowing home cooks to focus on the joy of creating nutritious and tasty dishes.
The rise of e-commerce has further accelerated the growth of the stand mixer market. The purchasing platforms that are available online provide customers with an unrivaled level of ease, allowing them to shop and search for products without leaving the comfort of their own homes. Another driving factor behind the growth of the stand mixer market is the increasing disposable income and changing lifestyles of consumers. The World Bank reports that the global middle class is expanding, with significant growth in urban areas of developing countries. This demographic shift leads to higher spending on household goods, including kitchen appliances like stand mixers.
International brands such as Kenwood and KitchenAid are customizing their marketing strategies to resonate with the local consumer base in these countries. For instance, KitchenAid runs promotional campaigns in Brazil during local festivals and holidays, offering discounts and special deals. In the UAE, brands highlight their products' versatility and premium quality to appeal to the high-income expatriate community. On the other hand, Kenwood focuses on the durability and reliability of its stand mixers in the South African market, emphasizing features that cater to local cooking preferences. These targeted strategies and localized product offerings enable international brands to effectively reach and engage consumers in these rapidly growing markets, ultimately driving sales and market penetration.
List of Key Companies Profiled
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- Newell Brands, Inc.
- Robert Bosch GmbH (BSH Home Appliances Corporation)
- AB Electrolux
- Koninklijke Philips N.V.
- Panasonic Holdings Corporation
- SMEG S.p.A.
- Whirlpool Corporation
- De'Longhi Appliances S.r.l
Market Report Segmentation
By End User
- Residential
- Commercial
By Distribution Channel
- Hypermarket/Supermarket
- Specialty Stores
- Online Channels
By Type
- Tilt Head
- Bowl Lift
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Stand Mixer Market by End User
Chapter 5. LAMEA Stand Mixer Market by Distribution Channel
Chapter 6. LAMEA Stand Mixer Market by Type
Chapter 7. LAMEA Stand Mixer Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- Newell Brands, Inc.
- Robert Bosch GmbH (BSH Home Appliances Corporation)
- AB Electrolux
- Koninklijke Philips N.V.
- Panasonic Holdings Corporation
- SMEG S.p.A.
- Whirlpool Corporation
- De'Longhi Appliances S.r.l
Methodology
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