Australia Sleep Tech Device Market Overview, 2029

Australia's sleep tech device market was relatively nascent but gradually began to gain traction as the benefits of improved sleep health became more widely recognized. Early adopters of sleep technology in Australia primarily focused on basic sleep trackers and monitors. These initial devices offered simple metrics such as sleep duration and sleep cycles but were limited in their capabilities. As interest in sleep health grew, so did the sophistication of sleep tech devices. Advancements in technology led to the development of more comprehensive solutions, including wearable devices with enhanced sensors for monitoring sleep stages, heart rate, and activity levels.

Non-wearable options, such as smart mattresses and advanced sleep monitors, began to emerge, offering more integrated and non-intrusive ways to track and improve sleep. Australian adults report sleeping, on average, 7-8 hours a day. This is within the recommendations outlined in Australia’s Sleep Health Foundation guidelines (2015). Despite this, 2 in 3 (66%) adults report least 1 sleep problem and almost half (48%) of all adults report at least 2 sleep related problems. Getting enough sleep is crucial for our overall health and wellbeing. While most Australians are meeting national recommendations for how much sleep is required each night, many still experience some form of sleep problem.

Poor sleep can seriously affect a person’s quality of life and increase the risk of developing chronic health conditions. It also has a substantial impact on the Australian economy. Adults aged 45 and over living in remote areas or the most disadvantaged neighbourhoods are more likely to report short sleep than those living in urban areas or the most advantaged neighbourhoods. Sleep problems and chronic conditions frequently occu together.

About two-thirds of Australians aged 18 and over with diabetes, heart disease, hypertension, arthritis, or any cardio-metabolic or mental health condition, report at least 1 sleep difficulty or problem. When compared with adults with no chronic conditions, the likelihood of any self-reported sleep problem increases as the number of chronic conditions increases.

According to the research report "Australia Sleep Tech Device Market Overview, 2029" the Australia sleep tech device market is anticipated to grow at more than 19 % CAGR from 2024 to 2029. Enhanced sensor technology has been at the forefront, allowing devices to track sleep stages, heart rate, and breathing patterns with greater precision. This has led to more comprehensive sleep analysis and insights for users. Integration with broader health ecosystems has further advanced the market, enabling seamless data sharing between sleep tech devices and other health apps. This connectivity supports a holistic approach to health management, providing users with a more complete picture of their well-being.

Artificial intelligence and machine learning have also played a crucial role. These technologies enable sleep tech devices to offer personalized recommendations and insights based on detailed analysis of sleep data. By identifying patterns and potential issues, AI-driven devices can provide tailored advice to improve sleep quality. The user experience has markedly improved with advances in design and functionality. Modern sleep tech devices feature intuitive interfaces and real-time feedback, making them more user-friendly and engaging. This has contributed to increased adoption and satisfaction among users.

Increased consumer awareness and education about sleep health have also driven market growth, as more Australians recognize the benefits of investing in advanced sleep technology to enhance their overall well-being. The integration of sleep tech devices with smart home systems and virtual assistants (e.g., Amazon Alexa, Google Assistant) is expanding. This connectivity allows users to control their sleep environment (like lighting and temperature) and receive sleep insights through voice commands.

Several factors now put the wearable category at the top of the Australian Sleep Tech Device market. The maturity of the market, with very high adoption of wearable devices, is underscored by leading brands such as Fitbit, Apple, and Garmin, which dominate the market and enjoy strong brand recognition. There is much greater awareness of wearable devices, and thus people are much more likely to adopt the products for sleep tracking. The technological advancement has also been a major factor, for most wearable gadgets are fitted with advanced sensors capable of tracking sleep patterns, heart rate, and other biometrics with extreme accuracy.

They link to the top applications in health and fitness seamlessly to return this data and insights to the user. Added to this are the convenience and portability of wearable devices, as they are user-friendly, can be used all day and through the night, and are light enough to be carried everywhere. Rising awareness among Australians about the need to have quality sleep for maintenance of good health has driven demand for wearable devices that provide actionable insights and personalized recommendations. The segment for non-wearable sleep tech devices is growing fast, and emerging technologies are bringing innovative solutions into the industry.

Some advanced features of the non-wearable devices, like smart mattresses, sleep monitors, and lightening that enhances sleep, include contactless sleep tracking, smart alarms, and environmental control. Since these are non-intrusive and give comfort while sleeping, such devices do not require anything to be worn by the user and seamlessly get integrated with the environment of the bedroom. Bringing attention to holistic sleep environments and promoting better hygiene in sleep therefore aligns with the increasing awareness of the consumer about the importance of sleep.

The Insomnia segment is the dominant segment in the Australian sleep tech device market currently. Insomnia is defined as a condition that involves an individual's inability to fall or stay asleep, coupled with waking up too early and unable to fall back to sleep. The condition is highly prevalent with around a third of the Australian population having experienced insomnia symptoms at one point in their lifetime. The high prevalence rate of this category maintains the demand for sleep tech devices to manage and mitigate insomnia.

This is attributed to the leading position occupied by a wide range of devices available in the market that fall under the segment, ranging from wearable sleep trackers to smart sleep masks and sleep-inducing lighting. Strong awareness of insomnia as a sleep disorder and a desire for non-pharmacological interventions drive this category. Obstructive Sleep Apnea is the fastest-growing segment within the sleep tech device market in Australia. OSA is a sleep disorder characterized by repeated episodes of complete or partial obstruction of the upper airway during sleep that result in disrupted breathing and reduced oxygen supply.

This growth is attributed to the increase in awareness of the critical health condition of OSA and the technological advances of the diagnostic and treatment technologies. The treatment mainly administered for OSA is Continuous Positive Airway Pressure, abbreviated as CPAP. It has witnessed great technological changes in CPAP machines, which have made it comfortable, quiet, and simple in utilization. Home sleep testing and card portable devices or mobile apps that facilitate OSA screening and monitoring have made such processes more accessible and convenient.

Narcolepsy is a disabling neurological disorder characterized by sudden attacks of sleep and increased daytime drowsiness, along with other major symptoms included cataplexy, sudden loss of muscle tone, sleep paralysis, and hypnagogic hallucinations. Parasomnias are a broader group of sleep disorders characterized by some abnormal sleep behaviors, actions, or emotions, which include sleepwalking, night terrors, and REM sleep behavior disorder. General sleep health consists in a good quality and pattern of sleep that is affected by different factors included life-related stress, lifestyle, and environmental conditions.

The Sleep Centers & Fitness Centers segment currently dominates the Australian sleep tech device market. Centers focused on diagnosis and treatment of sleep disorders are those specialized ones for healthcare. Centers related to only physical exercise and wellness are referred to as fitness centers. This is attributed to the fact that these channels of distribution are highly targeted and specialized. Many sleep centers do recommend and provide the sleep tech devices as part of their treatment. In these facilities, patients will get the most appropriate and effective devices according to their respective sleep disorders.

Gyms are synonymous with health and fitness and they pose the ideal setting to introduce sleep tech devices specific to the population of fitness enthusiasts or individuals focused on general health and wellness. In Australia, the slumber tech device market is witnessing huge growth in the e-commerce segment. E-commerce is buying and selling products or services over the internet, generally through online retailing portals or electronic markets. This segment is driven by some of the following factors ease of access to online shopping portals that allow consumers to browse, compare, and buy sleep tech devices from the comfort of their own homes.

This way, consumers can get products in huge variety, many of which are competitive in their prices. The growth of the e-commerce segment has been further driven by mobile commerce and increased usage of smartphones for online shopping. With the possibility to read the reviews, get detailed information about the product, fast delivery options, and more, e-commerce has become a preferred choice for consumers while buying sleep tech devices. Another important distribution channel for sleep tech devices in Australia includes hypermarkets and supermarkets. Simply put, a hypermarket refers to a very large retail store, one that combines a supermarket and a department store together, offering a wide range of products under one roof.

On the other hand, supermarkets are stores that aim mainly at selling foodstuffs and household goods. The sleep tech devices are there because of the convenience and accessibility they offer to consumers. Pharmacy & Retail Stores also form a key distribution channel for the sleep tech devices in Australia. The pharmacies are retail stores that dispense prescription medications but take along with them a host of health and wellness products.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Sleep Tech Device market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Wearable
• Non-Wearable

By Application

• Insomnia
• Obstructive sleep apnea
• Narcolepsy
• Others (restless leg syndrome, parasomnias, or general sleep health)

By Distribution Channel

• Sleep Centers & Fitness Centers
• Hypermarkets & Supermarkets
• E-Commerce
• Pharmacy & Retail Stores
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sleep Tech Device industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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