Asia-Pacific Avocado Market Outlook, 2029

The Asia Pacific region has seen significant growth in its avocado market in recent years, driven by increasing demand for avocados and the expansion of production across countries like Australia, New Zealand, and the Philippines. FAO organized a Regional Expert Consultation on Avocado Production Development, at the FAO Regional Office for Asia Pacific, Bangkok, Thailand, from 27 to 29 April 1999 in Past. Avocado is highly regarded today as an important fruit for food and nutrition. Remarkable development of this fruit has been recorded in every continent, with the exception of Asia. Unfortunately, this fruit has not yet been popularized in Asia, most likely due to unawareness of its merits/qualities.

However, Popenoe (1935) considered the avocado as 'God’s greatest gift to humanity'. Now, more than two generations later, Asians need to listen freshly to the wisdom of this truth. Much real starvation and malnutrition in a number of Asian countries, such as Bangladesh, India and Nepal, could be averted by growing avocados, whose product has a relatively high food and nutrition value. Avocado is one of the finest salad fruits. It is a good source of vitamins (A, B, C, E, folacin, niacin etc.) and minerals (iron, magnesium, potassium etc.). Purseglove (1968) considered the avocado as the most nutritious of all fruits.

Many horticulturists are accustomed to view the avocado as one of the greatest undeveloped sources of nutritious food which the tropics offer at present. However, while many people view the avocado as a possibility, to many others it is a realized possibility. Avocados are grown year-round in Australia, with John Tyas, chief executive of peak industry body Avocados Australia, telling attendees at the Global Avocado Congress that the nation’s production has increased considerably over the last 12 months. Consumers are increasingly seeking clean-label products with minimal processing and natural ingredients.

Avocado puree, being a minimally processed product, aligns with this trend. It’s simple and transparent ingredient list resonates with consumers looking for natural and wholesome options. This appeal to clean label preferences has contributed to adopting avocado puree among those who prioritize the quality and authenticity of the ingredients in their food.

According to the research report "Asia Pacific Faucet Market Overview, 2029" the Asia Pacific faucet market is anticipated to grow with more than 8 % CAGR from 2024-2029. There are many reasons to believe that eventually the avocado will be as familiar to Asian housewives as the banana is today. However, at present, the avocado is not popular in the Asia-Pacific region. The great majority of the population do not appreciate this fruit. This is because very few people in the region are aware of the merits of this unique fruit. It is high time for the countries of the region to start giving consideration to commercial avocado culture. The avocado has to be regarded as a fruit of great commercial possibilities.

Some scattered plantations in certain countries of Asia have demonstrated excellent growth and heavy bearing of the trees. There is room for much more production in the region, but only of the best varieties that can be grown. Cardiovascular diseases occur almost equally among men and women. Although heart attacks and strokes are the major reason for death in major parts of the world, nearly 80% of premature deaths causes can be avoided by controlling the main risk factors such as physical inactivity and unhealthy diet. Therefore, awareness regarding health issues and suitable precautionary measures have gained increased importance ever since.

Medical experts and scientists have been researching various natural treatments for such chronic diseases. This has pushed the research on avocado oil owing to the health benefits associated with its consumption. High blood cholesterol and high blood pressure are prominent risk factors for heart disease. The demand for organic products is increasing among consumers, as they are often perceived as healthier alternatives to conventional products. Further, greater access to infinite information through the internet has made consumers increasingly aware of their health needs, which triggers the demand for organic products.

The inclination of people toward organic products has encouraged manufacturers to invest heavily in products produced with organic constituents. Producers in food & beverages, personal care, and pharmaceuticals & nutraceuticals industries are considering the replacement of chemical ingredients with natural ingredients in response to this trend. Organic avocados are primarily added to cosmetic formulations, pharmaceutical solutions, and food & beverage products such as organic avocado oils, organic avocado puree, vegan avocado creams & lotions because of their antioxidant properties. Manufacturers of organic cosmetic products claim better efficacy.

Market Drivers

• Rising Affluence:Rising affluence refers to increasing disposable incomes and improved economic conditions, which lead to higher consumer spending power. In the context of avocados, rising affluence in regions like Asia-Pacific and the Middle East results in greater demand for premium and imported foods, including avocados. As consumers gain more purchasing power, they are more likely to buy higher-value products and explore exotic and health-conscious food options. This economic uplift supports the avocado market by expanding the consumer base that can afford and desires such premium, nutrient-rich foods.
• Growing Health Awareness:Growing health awareness involves a heightened focus on personal well-being and nutrition, driving consumers to make healthier food choices. Avocados are increasingly recognized for their health benefits, such as high levels of healthy fats, fiber, and essential vitamins. As people become more educated about the links between diet and health, they are more likely to include avocados in their diets for their role in supporting heart health, digestion, and overall wellness. This trend fuels increased demand for avocados across diverse markets.

Market Challenges

• Limited Local Production:Limited local production refers to the insufficient cultivation of avocados within a region, necessitating reliance on imports to meet domestic demand. In regions like Asia-Pacific and the Middle East, where local growing conditions are less favorable for avocado cultivation, the market depends heavily on imported avocados. This dependency can create challenges related to supply chain logistics, increased costs, and potential shortages. It also affects market stability and pricing, as imported avocados must fill the gap left by the lack of local production.
• Cultural Dietary Preferences:Cultural dietary preferences involve traditional food choices and eating habits that vary across different regions. In many Asian countries, traditional diets do not typically include avocados, which can limit their acceptance and integration into daily meals. Cultural familiarity with and preference for staple ingredients can slow the adoption of avocados in these regions. To overcome this barrier, educational and marketing efforts must demonstrate the versatility and benefits of avocados, helping to bridge cultural gaps and encourage wider consumption.

Market Trends

• Emerging Market Penetration:Emerging market penetration refers to the strategic efforts to increase avocado consumption in developing economies with growing middle classes. In regions like Asia-Pacific, companies are focusing on marketing and distribution strategies to introduce avocados to new consumer bases. These efforts include educational campaigns highlighting health benefits and integrating avocados into local cuisine. Successful penetration in these emerging markets can significantly boost global avocado demand, offering new growth opportunities for producers and distributors in regions with rising economic and consumer trends.
• Fusion Cuisine:Fusion cuisine involves combining elements from different culinary traditions to create innovative dishes. The inclusion of avocados in fusion cuisine reflects their versatility and appeal across diverse culinary contexts. For example, avocados are used in dishes that blend traditional ingredients with new flavors, such as avocado sushi rolls or avocado-based Mexican-Asian fusion dishes. This trend helps expand the avocado's market presence by introducing it to consumers through creative and appealing culinary experiences, increasing its popularity and integration into varied food cultures.

The leading position of Hass avocados in the Asia-Pacific avocado market is primarily due to their exceptional taste, texture, and versatility, which have made them the preferred choice among consumers and food industry professionals alike.

Hass avocados are renowned for their creamy texture and rich, nutty flavor, distinguishing them from other avocado varieties. This unique sensory appeal has fueled their popularity in the Asia-Pacific region, where consumers are increasingly seeking high-quality ingredients for their meals. The growing awareness of the health benefits associated with avocados, such as their high content of monounsaturated fats, vitamins, and minerals, has further contributed to the rising demand for Hass avocados in this market. Additionally, their adaptability in various culinary applications from salads and smoothies to gourmet dishes enhances their appeal to a broad audience, including health-conscious consumers and culinary enthusiasts.

The Hass variety's excellent ripening characteristics also make it more desirable for retailers and consumers, as it can be easily stored and transported without compromising quality. Hass avocados have become a staple in supermarkets and restaurants across the Asia-Pacific region, reinforcing their leading position in the avocado market. This combination of superior taste, nutritional benefits, and versatility has solidified the Hass avocado's dominance, making it the most sought-after variety in the region.

The leading position of the Food & Beverages sector in the Asia-Pacific avocado market is primarily driven by the growing consumer demand for healthy, convenient, and versatile food options that incorporate avocados.

As health awareness continues to rise among consumers in the Asia-Pacific region, there is an increasing preference for foods that are not only nutritious but also flavorful. Avocados, particularly in the Food & Beverages sector, are recognized for their rich content of healthy fats, vitamins, and minerals, making them an attractive ingredient for health-conscious consumers. This segment has capitalized on the trend of incorporating superfoods into diets, with avocados being celebrated for their versatility in various culinary applications. They can be used in salads, smoothies, spreads, and even desserts, appealing to a wide range of taste preferences and dietary needs.

The rise of plant-based diets and the demand for clean-label products have further enhanced the appeal of avocados in the food industry, as they are often perceived as a wholesome and natural ingredient. Additionally, the increasing availability of avocado-based products in restaurants, cafes, and packaged food items has contributed to their popularity, making it easier for consumers to incorporate avocados into their meals. This convergence of health trends, culinary innovation, and consumer preferences has solidified the Food & Beverages sector's dominance in the Asia-Pacific avocado market, positioning it as a key driver of growth in the industry.

The leading position of fresh avocados in the Asia-Pacific avocado market is primarily due to the growing consumer preference for high-quality, nutritious produce that can be easily incorporated into diverse culinary applications.

As health consciousness continues to rise among consumers in the Asia-Pacific region, there is an increasing demand for fresh, unprocessed foods that offer a range of health benefits. Avocados, known for their rich content of healthy fats, vitamins, and minerals, have become a popular choice among health-conscious consumers. The versatility of fresh avocados in various culinary applications, from salads and smoothies to gourmet dishes, has further contributed to their popularity. Consumers are drawn to the ability to select and prepare fresh avocados according to their preferences, allowing them to create flavorful and nutritious meals.

Additionally, the growing availability of fresh avocados in supermarkets, local markets, and specialty stores across the Asia-Pacific region has made them more accessible to a wider consumer base. This increased accessibility, combined with the rising awareness of avocados' health benefits and culinary versatility, has solidified the leading position of fresh avocados in the market. As more consumers discover the joys of incorporating fresh avocados into their diets, the demand for this segment is expected to continue growing, driving further expansion in the Asia-Pacific avocado market.

The leading position of offline channels in the Asia-Pacific avocado market is primarily due to consumers' preference for the in-person shopping experience, which allows them to select high-quality, fresh produce directly.

In the Asia-Pacific region, the shopping experience remains deeply rooted in traditional retail practices, where consumers value the ability to physically inspect avocados before purchasing. This tactile engagement is crucial for avocados, as their quality can significantly vary based on ripeness and freshness. Consumers often prefer to visit supermarkets and local markets where they can choose avocados that meet their specific preferences for size, texture, and ripeness. Additionally, the presence of knowledgeable staff in these stores can enhance the shopping experience by providing guidance on selecting the best avocados and offering tips on storage and preparation.

The offline shopping environment also fosters a sense of trust and reliability, as consumers are more confident in purchasing fresh produce from established retailers that prioritize quality. Furthermore, the growing trend of health and wellness has led to an increased emphasis on fresh, natural foods, further driving consumers towards offline channels where fresh avocados are prominently displayed. The offline segment has solidified its dominance in the avocado market, catering to the preferences of consumers who prioritize quality, freshness, and a personalized shopping experience.

Australia is leading the Asia Pacific avocado market due to its favorable climate and advanced agricultural practices, which enable year-round production of high-quality avocados.

The country's unique climate, characterized by warm temperatures and adequate rainfall, provides ideal growing conditions for avocados, making Australia one of the world's top producers of this fruit. With regions such as Queensland and Western Australia benefiting from a subtropical climate, the country can produce avocados throughout the year, meeting the increasing demand in both domestic and international markets. Australian growers have adopted advanced agricultural techniques, including sustainable farming practices, integrated pest management, and precision agriculture, which contribute to higher yields and better fruit quality.

These practices ensure that the avocados produced are not only fresh and flavorful but also meet stringent quality standards demanded by consumers. Furthermore, Australia has a well-established supply chain and export infrastructure, allowing for efficient distribution of avocados to key markets in Asia. The country's commitment to biosecurity and food safety standards enhances its reputation as a reliable supplier of avocados, increasing its appeal to importers in countries like Japan, South Korea, and China. Additionally, the rising health consciousness among consumers in the Asia Pacific region, coupled with a growing preference for plant-based diets, has significantly boosted the demand for avocados as a nutritious food source.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Avocado market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Hass
• Reed
• Fuerte
• Others

By End User

• Food & Beverages
• Retail
• Cosmetics & Personal Care
• Others

By Form

• Fresh
• Processed

By Distribution

• Online
• Offline

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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