North America Avocado Market Outlook, 2029

The avocado market in North America is experiencing growth due to the rising awareness of healthy lifestyles and the demand for healthy food products. Increasing awareness of health benefits, the launch of new products, and the introduction of novel avocado varieties by companies will drive North America's market growth. Further, the hospitality industry and government guidelines also influence market growth, with avocados used in various dishes and as a replacement for processed foods like instant noodles and pizza. However, loss of plants due to lockdown scenarios and quarantine measures impact production.

Avocados, rich in mono-saturated fat, potassium, fiber, folate, essential vitamins, and minerals, are considered superfoods and are used in innovations like sea salt, sea salt lime, and roasted chipotle avocado products. Processed avocado is widely utilized in the preparation of sandwiches, wraps, salads, sushi rolls and other fresh as well as high-quality ready-to-eat food products. Along with this, due to the presence of essential amino acids in avocado, it is mainly preferred by the health-conscious consumers, especially vegetarians and vegans.

Moreover, owing to the presence of various nutrients, it helps in maintaining cholesterol levels, protecting the heart from atherosclerosis, improving vision and digestion, relieving arthritis pain, and enhancing the antioxidant properties in the human body. Owing to these benefits, avocado finds wide application in industries including food and beverages, pharmaceuticals, and personal care. Calavo Growers, Inc.is a major player in the avocado market, Calavo Growers is involved in growing, packing, and distributing avocados. They are one of the largest avocado suppliers in the U.S. and have a significant presence in North America.

Mission Produce, Inc.is mission Produce is a leading global avocado supplier with operations in the U.S. and Mexico. They are known for their extensive supply chain and distribution network. Index Fresh is a key player in the avocado industry included Index Fresh handles the distribution of avocados across North America, focusing on high-quality produce and efficient logistics.

According to the research report "North America Avocado Market Overview, 2029" The North America avocado market was valued at more than USD 8 Billion in 2023. The North America avocado processing market is currently being driven by several factors. Avocado offers several health benefits such as reducing cholesterol and blood sugar levels, improving eye health and keeping the digestive track healthy. The rising consumer awareness towards these advantages has led to an increase in the demand for processed avocado products in the region. Furthermore, avocado is rich in fibres which contribute to weight loss, thereby gaining traction among the health-conscious consumers.

Apart from this, manufacturers are introducing a wide variety of products ranging from avocado oil to guacamole, frozen avocado, avocado sauce and others that caters to different needs of consumers. These products are used by households, hotels, restaurants and other food service joints, thereby increasing the consumer-base of the market across the region.

The increase in revenue is attributed to a growing number of health-conscious consumers and a rising middle-class population becoming aware of the value of healthy foods and their health benefits. Hass avocado is one of the most in-demand varieties in the world. According to the United States Department of Agriculture, per capita Hass avocado consumption in the U.S.

has tripled since the early 2000s. The U.S. demand for avocados has grown steadily over the past two decades. Growing health consciousness among consumers has led to increased interest in avocados, known for their nutritional benefits, including healthy fats, vitamins, and fiber. Additionally, rising disposable incomes in North America enable consumers to spend more on premium food products, including avocados. However, seasonal production fluctuations can impact supply and pricing, particularly for certain varieties that yield less during colder months. Demand for avocados is driven by consumer preferences for their versatility in cooking, as they are commonly used in salads, sandwiches, and smoothies, and their popularity in health-focused diets.

Market Drivers

• Health Consciousness:Health consciousness involves increasing awareness and prioritization of personal well-being through diet and lifestyle choices. Avocados are celebrated for their rich nutrient profile, including healthy monounsaturated fats, fiber, vitamins, and antioxidants, which support heart health, digestive function, and overall wellness. This growing trend towards health consciousness drives demand for avocados as a nutritious and versatile food option, aligning with broader movements towards healthier eating and lifestyle habits.
• Innovative Product Offerings:Innovative product offerings refer to the development of new and diverse avocado-based products beyond traditional uses. Examples include avocado oil, which is valued for its high smoke point and health benefits, and avocado-based snacks and spreads. These innovations cater to evolving consumer preferences and offer convenience, driving increased avocado consumption and expanding its market presence across various food segments.

Market Challenges

• Seasonal Supply Fluctuations:Seasonal supply fluctuations describe variations in avocado availability due to changes in production cycles and weather conditions. Avocado yields can be affected by seasonal weather patterns, such as droughts or excessive rainfall, which impact harvests. This variability in supply can lead to periods of scarcity or surplus, affecting market stability and pricing. Import-dependent regions are particularly vulnerable to these fluctuations, which can disrupt supply chains and influence retail prices.
• Price Volatility:Price volatility refers to the fluctuations in avocado prices due to various factors such as supply and demand imbalances, production costs, and import tariffs. Changes in weather conditions, currency exchange rates, and global trade policies can all contribute to price swings. This volatility can impact consumer purchasing behavior and retailer strategies, making it challenging for both buyers and sellers to predict and manage costs effectively.

Market Trends

• Sustainable Sourcing:Sustainable sourcing involves obtaining avocados in a manner that minimizes environmental impact and promotes ethical practices. This includes efforts to reduce deforestation, conserve water, and ensure fair labor practices in avocado production. Consumers and businesses are increasingly demanding transparency and sustainability from their food sources, driving a shift towards more responsible production methods that support long-term ecological balance and social equity.
• Plant-Based Diets:Plant-based diets emphasize the consumption of plant-derived foods while minimizing or excluding animal products. Avocados are a popular choice in plant-based diets due to their nutritional benefits and versatility. They provide a source of healthy fats and nutrients often sought in vegetarian and vegan diets. This trend supports increased avocado consumption as part of a broader movement towards reducing animal product intake and adopting more sustainable eating practices.

The primary reason Hass avocados lead North America's avocado market is their exceptional qualities, including year-round availability, superior flavor, and high consumer demand driven by health trends.

Hass avocados have established themselves as the dominant variety in North America due to their unique characteristics and the growing consumer preference for healthy foods. This variety, known for its creamy texture and rich, nut-like flavor, is available year-round, which is a significant advantage over other avocado types that have seasonal limitations.

The fruit's longer shelf life and ability to ripen well during transport further enhance its appeal to both retailers and consumers. Additionally, the surge in popularity of plant-based diets and low-carbohydrate eating patterns, such as keto and paleo diets, has significantly boosted the demand for avocados, particularly the Hass variety, which is rich in healthy fats and nutrients.

The United States, being the largest importer of avocados globally, has seen a substantial increase in consumption, with per capita availability exceeding eight pounds annually. This consistent demand is supported by strategic marketing efforts that highlight the health benefits of avocados, further solidifying the Hass avocado's position as the preferred choice among consumers in North America. The combination of favorable agricultural conditions, strong export relationships especially with Mexico, the leading producer and a growing awareness of the nutritional advantages of avocados ensures that Hass avocados maintain their leadership in the North American market.

The leading position of the Food & Beverages sector in North America's avocado market is primarily attributed to the increasing consumer demand for nutritious and versatile food products that incorporate avocados.

The Food & Beverages industry has significantly capitalized on the rising health consciousness among consumers, which has propelled the popularity of avocados as a key ingredient in various food products. Avocados are recognized for their rich nutritional profile, including healthy fats, vitamins, and minerals, making them a favored choice for health-oriented consumers. This trend has led to the incorporation of avocados in a wide range of applications, from fresh salads and guacamole to smoothies, sauces, and even baked goods.

The versatility of avocados allows manufacturers to innovate and create new products that cater to diverse consumer preferences, particularly among millennials and health-conscious individuals seeking nutritious snacking options. Additionally, the rise of avocado-based beverages, such as smoothies and ready-to-drink options, has further expanded market opportunities within the Food & Beverages sector. The increasing availability of avocados, supported by robust import channels primarily from Mexico has ensured a steady supply to meet the growing demand.

Furthermore, marketing campaigns that promote the health benefits and culinary uses of avocados have played a crucial role in driving consumer interest and consumption. With projections indicating continued growth in the avocado market, the Food & Beverages sector is poised to maintain its leadership position, driven by ongoing innovations and a commitment to meeting the evolving tastes and health needs of consumers in North America.

The fresh avocado segment is leading in North America's avocado market primarily due to the increasing consumer preference for fresh, nutritious foods that align with health-conscious lifestyles.

The dominance of fresh avocados in North America can be attributed to several interrelated factors that reflect changing consumer behaviors and preferences. As health awareness continues to rise, consumers are increasingly seeking out fresh produce that offers substantial nutritional benefits. Fresh avocados are particularly appealing because they are rich in healthy fats, vitamins, and minerals, making them a popular choice among health-conscious individuals. This trend is further supported by the growing demand for clean-label products, with consumers favoring items that are minimally processed and free from artificial ingredients.

Fresh avocados are versatile and can be easily incorporated into a variety of dishes, from salads and sandwiches to smoothies and dips, catering to diverse culinary preferences. The convenience of fresh avocados, combined with their appealing taste and texture, has led to their widespread acceptance in both home cooking and foodservice settings. Retailers have also played a significant role in promoting fresh avocados by diversifying their offerings and enhancing product visibility in stores, which encourages consumer purchases. Furthermore, the robust supply chain, primarily driven by imports from Mexico, ensures that fresh avocados are readily available throughout the year, thereby meeting consumer demand consistently.

The offline segment is leading in North America's avocado market primarily due to the strong consumer preference for purchasing fresh produce directly from brick-and-mortar retail locations, which offer a tactile shopping experience and immediate access to quality products.

The dominance of the offline channel in the avocado market can be attributed to several key factors that resonate with consumer behavior and shopping preferences. Many consumers prefer to buy fresh avocados from supermarkets, farmers' markets, and specialty stores, where they can personally inspect the quality and ripeness of the fruit before making a purchase. This direct interaction allows shoppers to select avocados that meet their specific preferences, ensuring they receive the best possible product. Additionally, the offline retail environment provides a sensory experience that online shopping cannot replicate, as consumers can feel the texture and assess the freshness of avocados in person.

The convenience of having a wide variety of fresh produce available in one location also appeals to busy consumers who value time-saving shopping trips. Moreover, the strong presence of established grocery chains and local markets, which often feature promotional displays and seasonal marketing strategies, enhances the visibility and accessibility of avocados, driving higher sales through impulse purchases.

The foodservice industry, including restaurants and cafes, also significantly contributes to the offline market by incorporating fresh avocados into their menus, further boosting demand. While online grocery shopping is gaining traction, particularly post-pandemic, the offline segment remains robust due to these enduring consumer preferences for freshness, quality assurance, and the overall shopping experience.

The United States is leading in North America's avocado market primarily due to its substantial consumer demand and the favorable climate conditions for avocado cultivation, particularly in California and Florida.

The increasing popularity of avocados in the U.S. can be attributed to their perceived health benefits, versatility in culinary applications, and their status as a trendy superfood. Avocados are rich in nutrients, healthy fats, and antioxidants, making them a staple in many health-conscious diets. This surge in demand has driven both imports and domestic production. California, being the largest producer in the U.S., benefits from a Mediterranean climate ideal for growing avocados, allowing for high-quality crops and multiple harvests throughout the year. Florida also contributes significantly to avocado production, especially during the off-season months in California.

Additionally, the growth of the foodservice industry, including restaurants and cafes that feature avocados prominently on their menus, has further boosted consumption. The strong supply chain infrastructure, coupled with effective marketing strategies that emphasize the health aspects of avocados, has solidified the U.S. position in the North American avocado market. The combination of consumer trends, agricultural advantages, and strategic industry practices has positioned the United States as the leader in avocado consumption and production in the region.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Avocado market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Hass
• Reed
• Fuerte
• Others

By End User

• Food & Beverages
• Retail
• Cosmetics & Personal Care
• Others

By Form

• Fresh
• Processed

By Distribution

• Online
• Offline

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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