Buttock Augmentation Market Report 2024

The buttock augmentation market size has grown exponentially in recent years. It will grow from $2.38 billion in 2023 to $2.88 billion in 2024 at a compound annual growth rate (CAGR) of 21.2%. The growth during the historic period can be attributed to several factors, including increased aesthetic awareness, the influence of celebrities, advances in surgical techniques, cultural trends, economic growth, medical tourism, and safety approvals.

The buttock augmentation market size is expected to see exponential growth in the next few years. It will grow to $6.25 billion in 2028 at a compound annual growth rate (CAGR) of 21.4%. The growth during the forecast period can be attributed to several factors, including technological advancements, the availability of non-surgical options, personalized solutions, the expansion of healthcare facilities, increased marketing and social media influence, heightened patient awareness, and broader insurance coverage. Major trends expected in the forecast period include the use of 3D imaging and printing, improvements in fat grafting techniques, the development of hybrid procedures, advanced recovery protocols, eco-friendly implants, telemedicine consultations, and increased global research collaboration.

The increasing acceptance of aesthetic surgeries is expected to drive the growth of the buttock augmentation market. Aesthetic surgeries involve medical procedures designed to enhance or improve a person’s appearance through surgical techniques. These surgeries help individuals take control of their body image and improve their overall well-being. Advances in surgical techniques, anesthesia, and post-operative care have made these procedures safer and more effective. Aesthetic surgeries, including buttock augmentation, aim to enhance and reshape the body to improve appearance and confidence, offering customized solutions for achieving desired physical attributes safely and effectively. For example, the British Association of Aesthetic Plastic Surgeons, a UK-based organization focused on safety and education in cosmetic surgery, reported in March 2023 that 31,057 cosmetic procedures were performed in the UK in 2022, representing a significant 102% increase from the previous year. Thus, the rising acceptance of aesthetic surgeries is driving the buttock augmentation market.

Key players in the buttock augmentation market are adopting minimally invasive techniques, such as fat transfer systems, to become more popular in the aesthetic treatments sector. Fat transfer systems are medical devices designed to move fat from one area of the body to another to enhance volume and contour. For example, in December 2022, Sientra Inc., a US-based medical aesthetics company, introduced the Viality fat transfer system. This innovative lipoaspirate wash system aims to revolutionize fat transfer procedures by offering a more efficient and reliable solution. The system features gentle fat mixing to protect viable fat cells, a super absorbent foam layer to remove unwanted fluids, and the ability to process from 50 to over 1000 cc in a single operation. It can be used for fat transfer to various body areas, including the buttocks, breasts, hands, and face.

In January 2022, Sientra Inc. acquired novel fat grafting technology from AuraGen Aesthetic LLC for an undisclosed amount. This acquisition adds to Sientra's product portfolio with the AuraGen system, which is FDA-cleared and known for its superior fat retention and predictability in aesthetic body contouring. With this acquisition, Sientra aims to expand its offerings beyond breast augmentation and reconstruction into new aesthetic applications, including face, hands, and buttock augmentation. AuraGen Aesthetic LLC is a US-based company specializing in advanced fat grafting technology for aesthetic procedures such as buttock augmentation.

Major companies operating in the buttock augmentation market are AbbVie Inc, Medtronic Plc., Zimmer Biomet Holdings Inc., Hologic Inc., Galderma S.A., Ipsen Biopharmaceuticals Inc., Merz Aesthetics, InMode, Solta Medical, Revance Therapeutics Inc., Croma-Pharma GmbH, Sciton Inc., GC Aesthetics plc, Alma Lasers Ltd., Sientra Inc., The Private Clinic, Suneva Medical Inc., Silimed Industria de Implantes Ltda., Polytech Health And Aesthetics GmbH, Sebbin Laboratories, Ideal Implant Incorporated, Sculpted MD, Ghavami Plastic Surgery, Surgiform Technology Ltd., Shanghai Kangning Medical Supplies Ltd., AQTIS Medical BV, Aesthetic Dermal S.L., Adoderm GmbH, Essential Aesthetics Inc.

North America was the largest region in the buttock augmentation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the buttock augmentation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the buttock augmentation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Buttock augmentation is a cosmetic surgical procedure aimed at enhancing the size, shape, and contour of the buttocks. This procedure seeks to provide a fuller and more aesthetically pleasing buttock profile, and is commonly pursued by individuals looking to improve their body proportions or restore volume lost due to aging or weight fluctuations.

The main types of buttock augmentation include buttock implants and various injection methods. Buttock injections involve injecting substances such as hyaluronic acid or synthetic fillers into the buttocks to temporarily enhance volume and contour. This method is often used for temporary augmentation and shaping. The procedure is applicable to different age groups, including 13 to 29, 30 to 54, and 55 and above. End users of buttock augmentation services include hospitals, aesthetic clinics, and other facilities.

The buttock augmentation market research report is one of a series of new reports that provides buttock augmentation market statistics, including buttock augmentation industry global market size, regional shares, competitors with an buttock augmentation market share, detailed buttock augmentation market segments, market trends and opportunities, and any further data you may need to thrive in the buttock augmentation industry. This buttock augmentation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The buttock augmentation market consists of revenues earned by entities providing services such as surgical procedures, non-surgical enhancements, postoperative care, and consultations. The market value includes the value of related goods sold by the service provider or included within the service offering. The buttock augmentation market also includes sales of compression garments and recovery wear, surgical instruments and equipment, and medical-grade silicone sheets for scar treatment and healing. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.