Bleisure Travel Market Report 2026

The bleisure travel market size has grown strongly in recent years. It will grow from $469.45 billion in 2025 to $513.62 billion in 2026 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to growth of corporate travel, increase in international business trips, rise of global conferences, flexible work cultures, expansion of airline connectivity.

The bleisure travel market size is expected to see strong growth in the next few years. It will grow to $732.79 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to adoption of hybrid work models, demand for work-life balance travel, growth of corporate travel budgets, expansion of co-working hotels, rising disposable incomes. Major trends in the forecast period include rising combination of business and leisure trips, increase in extended business stays, growth of remote and hybrid work travel, preference for experience-oriented destinations, rising demand from millennials.

The growth of the working-age population is expected to drive the expansion of the bleisure travel market in the coming years. The working-age population generally includes individuals between 15 and 64 years who are economically active and able to participate in the labor force. This population segment is increasing due to longer life expectancy and higher birth rates in emerging economies. Bleisure travel benefits a growing working-age population by supporting better work-life balance and improving employee satisfaction, which can contribute to higher productivity and retention. For example, in November 2024, according to Gov.UK, a UK-based government website, the working-age population in the UK (aged 16 to 64 years) stood at 41.7 million in 2023 and 2024. Therefore, the rising working-age population is driving the growth of the bleisure travel market.

Major companies operating in the bleisure travel market are focusing on developing innovative solutions, such as curated bleisure experience programs, to address the increasing demand for work-life integration, remote work flexibility, and leisure-oriented business travel. Curated bleisure experience programs are structured hospitality offerings that combine business-ready infrastructure, including high-speed internet, workspaces, and flexible stay options, with immersive leisure elements such as wellness activities, local cultural experiences, and recreation. These programs go beyond traditional business travel packages that primarily emphasize accommodation and meeting facilities. For instance, in July 2023, AAA Hotels & Resorts, a Maldives-based hospitality company, introduced its Bleisure Experiences initiative across its resort portfolio in the Maldives to attract modern professionals seeking a balance between productivity and relaxation. The program combines luxury overwater and beachfront villas with dependable Wi-Fi, in-villa work setups, and extended-stay options, while also offering curated leisure activities such as wellness retreats, water sports, private dining, and cultural excursions. This approach enables travelers to move smoothly between professional responsibilities and leisure activities without sacrificing either, increasing both stay duration and overall value. By integrating premium hospitality, destination-based experiences, and business-focused amenities, the initiative reflects evolving traveler preferences for flexibility, well-being, and experiential travel within a single stay.

In April 2025, Marriott International, a US-based hospitality and lodging company, acquired the citizenM brand for $355 million. Through this acquisition, Marriott aims to accelerate its global growth in select-service and lifestyle lodging segments, broaden its brand portfolio, and appeal to an expanding base of tech-savvy and value-conscious travelers. citizenM is a Netherlands-headquartered lifestyle hotel brand known for its technology-driven hotel concepts, efficient room design, and vibrant communal spaces across major cities worldwide.

Major companies operating in the bleisure travel market are Marriott International Inc., Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Expedia Group Inc., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Accor Group, InterContinental Hotels Group PLC, BCD Group, Flight Centre Travel Group Ltd., Cvent Holding Corp., Fareportal Inc., Travel Leaders Group Holdings LLC, World Travel Holdings Inc., Aviareps AG, FCM Travel Solutions, CT Travel Group Ltd, Wexas Ltd, JTB TRAVELS LLP, TravelPerk S.L.

Europe was the largest region in the bleisure travel market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bleisure travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bleisure travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bleisure travel market includes revenues earned by entities by providing services such as accommodation, transportation, guided tours, event booking, concierge services, and local dining recommendations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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