Bleisure Travel Market Report 2025

This Bleisure Travel market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The bleisure travel market size has grown strongly in recent years. It will grow from $430.86 billion in 2024 to $472.31 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to an increase in remote and hybrid work models, a growing emphasis on work-life balance, a rise in corporate travel and global business interactions, enhancing travel and hospitality services tailored for business travelers, and flexible work arrangements.

The bleisure travel market size is expected to see strong growth in the next few years. It will grow to $676.77 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to the continuous evolution of hybrid and remote work arrangements, growth in experiential and personalized travel preferences, advancements in travel technology and connectivity, increasing focus on employee well-being and mental health, and expansion of global business opportunities and international trade. Major trends in the forecast period include the integration of AI and technology, increased emphasis on eco-friendly travel options and sustainable practices within the hospitality industry, the expansion of digital nomadism, customized itineraries, and advancements in travel technology and connectivity.

The growing working-age population is expected to drive the expansion of the bleisure travel market in the future. The working-age population refers to individuals typically between the ages of 15 and 64 who are economically active and eligible to participate in the labor force. This population is increasing due to higher life expectancy and increased birth rates in emerging economies. Bleisure travel helps improve work-life balance and employee satisfaction, which can, in turn, boost productivity and employee retention. For example, in November 2024, according to Gov.UK, a UK government website, the working-age population in the UK (aged 16 to 64 years) reached 41.7 million in 2023. Therefore, the growing working-age population is fueling the bleisure travel market.

Leading companies in the bleisure travel market are concentrating on developing cutting-edge solutions, such as artificial intelligence (AI)-powered corporate travel management and expense reporting platforms, to improve the management of travel and expenses for organizations. These AI-powered platforms employ advanced algorithms and machine learning to automate and refine travel booking, itinerary management, and expense reporting, thereby boosting efficiency and accuracy for businesses. For example, in February 2022, Coupa Software Inc., a US-based cloud-based spend management platform, introduced Coupa Travel and Expense. This integrated platform merges travel booking with expense management, providing real-time tracking, mobile accessibility, and intelligent expense monitoring to enhance user experience and compliance.

In May 2022, JPMorgan Chase & Co., a US-based financial services company offering global financial services and retail banking, acquired Frosch International Travel Inc. for an undisclosed amount. This acquisition allows JPMorgan Chase & Co. to strengthen its travel services, expand its presence in the corporate and luxury travel sectors, and deliver exceptional value to its customers through personalized experiences and integrated technology solutions. Frosch International Travel Inc. is a US-based travel management company that provides services for corporate, leisure, and group travel.

Major companies operating in the bleisure travel market are Marriott International Inc., Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Expedia Group Inc., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Accor Group, InterContinental Hotels Group PLC, BCD Group, The Priceline Group Inc., Flight Centre Travel Group Ltd., Cvent Holding Corp., Fareportal Inc., Travel Leaders Group Holdings LLC, World Travel Holdings Inc., Aviareps AG, FCM Travel Solutions, CT Travel Group Ltd, Wexas Ltd, JTB TRAVELS LLP, TravelPerk S.L.

Europe was the largest region in the bleisure travel market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bleisure travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bleisure travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bleisure travel refers to a style of travel that merges business trips with leisure activities, enabling travelers to extend their stay at a destination for personal enjoyment and exploration. This approach allows professionals to make the most of their business trips by exploring new places, relaxing, and experiencing local culture without needing separate vacation time.

The primary types of bleisure travel are domestic and international. Domestic bleisure travel involves combining business and leisure within one’s own country, allowing travelers to integrate work commitments with personal leisure activities without crossing international borders. The duration of bleisure travel varies, ranging from 2-4 days, to 1 week, or even more than a month, accommodating different age groups, including millennials, Generation X, and others. It also includes professionals across various levels, such as executives, middle management, and entry-level employees, from sectors such as government and corporate industries.

The bleisure travel market research report is one of a series of new reports that provides bleisure travel market statistics, including bleisure travel industry global market size, regional shares, competitors with a bleisure travel market share, detailed bleisure travel market segments, market trends and opportunities, and any further data you may need to thrive in the bleisure travel industry. This bleisure travel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bleisure travel market includes revenues earned by entities by providing services such as accommodation, transportation, guided tours, event booking, concierge services, and local dining recommendations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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