Bidets Market Report 2026

The bidets market size has grown strongly in recent years. It will grow from $30.29 billion in 2025 to $32.25 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increasing hygiene awareness, early adoption in certain regions, rising sanitation development initiatives, expanding bathroom modernization trends, growing premium bathroom fixture adoption.

The bidets market size is expected to see strong growth in the next few years. It will grow to $41.21 billion in 2030 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to rising demand for eco friendly sanitation solutions, increasing installation of smart bathroom systems, growing residential renovation activities, expanding hospitality infrastructure, rising awareness of health oriented hygiene solutions. Major trends in the forecast period include growing adoption of hygiene focused bathroom solutions, rising popularity of smart and technologically advanced bidets, increasing awareness toward eco friendly sanitation alternatives, expansion of premium comfort and convenience bathroom fixtures, rising installation of bidets in residential and commercial spaces.

The increasing geriatric population is expected to propel the growth of the bidets market going forward. The geriatric population refers to individuals typically aged 65 years and older, characterized by specific health considerations related to aging. This population segment is expanding due to advancements in healthcare that have increased life expectancy, along with declining birth rates in many regions worldwide. Bidets enhance hygiene and comfort for the geriatric population by offering a gentle, easy-to-use alternative to toilet paper, which is particularly beneficial for individuals with limited mobility or age-related health conditions. For instance, in September 2024, according to a report published by Age UK, a UK-based social care and charity organization, England had 22 million people aged over 50 in 2024, representing two out of every five residents. This population is projected to grow by 19.3% between 2024 and 2044. Therefore, the increasing geriatric population is driving the growth of the bidets market.

Major companies operating in the bidets market are focusing on developing innovative solutions, such as app-controlled smart bidet toilet seats, to enhance user convenience, hygiene, and personalized comfort. These advanced bidet seats allow users to control features such as water temperature, pressure, nozzle position, and wash duration through smartphone applications. For instance, in September 2024, Bio Bidet Innovation LLC, a US-based manufacturing company, launched the BB-1200 Bidet Toilet Seat, the first bidet seat in North America controllable via a mobile app. The BB-1200 enables users on iOS and Android devices to customize and save personal settings, including water pressure and temperature, seat temperature, and wash duration. It also features unlimited warm water, a heated seat, a warm-air dryer, a night light, and a wireless remote for guest use, while being designed to retrofit standard toilets without requiring extensive plumbing modifications. This launch reflects the broader industry trend toward integrating smart-home technology into bathroom fixtures to increase adoption among mainstream consumers.

In February 2024, Villeroy & Boch AG, a Germany-based manufacturing company specializing in ceramics and other lifestyle products, acquired Ideal Standard for an undisclosed amount. This acquisition allows Villeroy & Boch AG to strengthen its market position, double the revenue of its Bathroom and Wellness Division, and leverage complementary strengths to drive future growth and enhance competitiveness in the European bathroom products sector. Ideal Standard, a Belgium-based manufacturing company, offers a broad range of bidets, blending design, functionality, and quality to provide modern bathroom solutions.

Major companies operating in the bidets market report are Panasonic Corporation, LIXIL Corporation, Kohler Co, Toto Ltd., Geberit International AG, ROCA Group, Villeroy & Boch AG, Boss Bidet, Duravit AG, Noken Design S A, Laufen Bathrooms AG, Brondell Inc, RinseWorks Inc, Luxe Bidet, Caroma Industries, Drummond Bathroom Ltd., Ludwig s.r.l.s., Infinity Bidet, Xiamen Soothingware Sanitary Co. Ltd.

North America was the largest region in the bidets market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bidets market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bidets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bidets market consists of sales of electronic bidets, floor-mounted bidets, and combination toilet bidets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.