Bidets Market Report 2024

The bidets market size has grown strongly in recent years. It will grow from $26.88 billion in 2023 to $28.62 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. The expansion observed during this historical period can be linked to several factors, heightened awareness of personal hygiene and health benefits, a rise in environmental concerns that led to reduced toilet paper usage, increased adoption of smart home technologies, the growth of e-commerce platforms, a greater emphasis on bathroom luxury and comfort, and a pandemic-driven focus on cleanliness and sanitation.

The bidets market size is expected to see strong growth in the next few years. It will grow to $36.91 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth during the forecast period can be ascribed to several factors, ongoing advancements in smart bidet technologies, increasing urbanization, growing disposable incomes, greater acceptance and normalization of bidet use in Western markets, improved marketing and educational efforts highlighting bidet benefits, the introduction of more affordable and versatile product options, government initiatives aimed at water conservation and sustainability, and expansion into emerging markets with improving living standards. Key trends expected include the rise of IoT-enabled bidets with features such as remote control, customizable settings, and health monitoring, the development of water-saving bidets, new ergonomic designs, heated seats, air dryers for enhanced comfort and convenience, the introduction of more budget-friendly models, and customizable bidet features tailored to individual needs and preferences.

The growth of the bidets market is anticipated to be driven by the increasing geriatric population. This group, typically defined as individuals aged 65 and older, faces specific health challenges associated with aging. Due to advancements in healthcare and declining birth rates, the geriatric population is expanding globally. Bidets offer enhanced hygiene and comfort for older adults by providing a gentle and easy-to-use alternative to toilet paper, which is particularly useful for those with mobility issues or health conditions. For example, the World Health Organization reported in October 2022 that the global population aged 60 and over is expected to grow from 1 billion in 2020 to 1.4 billion by 2030, and reach 2.1 billion by 2050. Moreover, the number of people aged 80 and older is predicted to triple, reaching 426 million by 2050. This increasing geriatric demographic is a key factor driving the demand for bidets.

Leading companies in the bidet market are focusing on innovative toilet systems to improve hygiene and convenience. One such feature is the 360° self-clean mode, which ensures comprehensive sanitation of all parts and components. For example, in July 2022, LUXE Bidet introduced the NEO Plus line, which includes advanced models such as the NEO 120 Plus, NEO 185 Plus, and NEO 320 Plus. These models feature the 360° self-clean mode, which cleans both the nozzles and the guard gate simultaneously. Additionally, the NEO Plus series boasts an EZ-Lift design for easy removal and thorough cleaning of the toilet bowl, as well as a faster slide-in installation process.

In January 2021, Bemis Manufacturing Company, a US-based manufacturer of toilet seats, acquired Bio Bidet for an undisclosed sum. This acquisition enhances Bemis's position in the bidet market, solidifying its status as a leading provider of bidets, smart toilet seats, and bidet attachments. Bio Bidet, a US-based bathroom technology manufacturer, specializes in bidets.

Major companies operating in the bidets market are Panasonic Corporation, LIXIL Corporation, Kohler Co, Toto Ltd., Geberit International AG, ROCA Group, Villeroy & Boch AG, Boss Bidet, Duravit AG, Bemis Manufacturing Co., Noken Design S A, Laufen Bathrooms AG, Brondell Inc., RinseWorks Inc, Luxe Bidet, Caroma Industries, Drummond Bathroom Ltd., Ludwig s.r.l.s., Infinity Bidet, Xiamen Soothingware Sanitary Co. Ltd.

North America was the largest region in the bidets market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bidets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bidets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A bidet is a bathroom fixture designed to promote personal hygiene by washing the genital and anal areas after using the toilet. Modern bidets often come with features such as adjustable water jets, heated seats, and other amenities to enhance comfort and cleanliness. They can be standalone units or integrated into toilets, providing an eco-friendly alternative to toilet paper.

The main types of bidets include ceramic bidets, over-the-rim bidets, toilet seat bidets, handheld bidets, portable bidets, and others. Ceramic bidets are fixtures made from ceramic material, designed for personal hygiene and usually installed separately from the toilet. This category encompasses both electronic and manual options and is distributed through various channels, including store-based and non-store-based outlets. Bidets are used in both residential and commercial settings.

The bidets market research report is one of a series of new reports that provides bidets market statistics, including the bidets industry's global market size, regional shares, competitors with a bidets market share, detailed bidets market segments, market trends and opportunities, and any further data you may need to thrive in the bidets industry. This bidets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bidets market consists of sales of electronic bidets, floor-mounted bidets, and combination toilet bidets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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