Beard Care Products Market Report 2024

The beard care products market size has grown strongly in recent years. It will grow from $15.05 billion in 2023 to $16.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth during the historic period can be attributed to a heightened emphasis on personal care and hygiene, a growing focus on personal care and grooming among men, expansion of online retail channels, increased influence of social media, and a rising interest in beard grooming kits.

The beard care products market size is expected to see strong growth in the next few years. It will grow to $21.04 billion in 2028 at a compound annual growth rate (CAGR) of 7%. The anticipated growth during the forecast period can be attributed to rising spending on beard grooming products, growing image-consciousness and awareness, increasing popularity of beards, the expanding e-commerce industry, and rising disposable income. Major trends for this period include technological advancements, natural and organic ingredients, beard dyes, sustainable packaging, and beard care subscriptions.

The increasing awareness of personal grooming is expected to drive the growth of the beard care products market. The cultural shift towards self-care and the desire to maintain a well-groomed appearance for both professional and personal reasons have boosted the personal grooming market. Beard care products play a crucial role in personal grooming by maintaining the health and appearance of facial hair. Items such as beard oils, balms, and conditioners help hydrate and soften the beard, reduce itchiness and dryness, promote healthy growth, and prevent dandruff and split ends. For example, in September 2022, according to the Global Cosmetic Industry, a US-based business information resource for the beauty, personal care, and wellness industries, 56% of men surveyed spent between $26 and $100 per month on personal care products, with 35% purchasing a mix of high-end and low-cost items, and 69% buying grooming products for themselves, while only 4% left these decisions to their spouse or family member. Therefore, the growing awareness of personal grooming is fueling the expansion of the beard care products market.

Leading companies in the beard care products market are concentrating on developing premium-quality beard oils to stand out and meet the increasing demand for high-end grooming solutions. High-end beard oil is a top-tier grooming product designed to nourish, soften, and condition both facial hair and the skin underneath. For instance, in February 2023, Grizzly Adam, a UK-based company specializing in premium beard care products, launched Seduction beard oil. This unique product features a sophisticated scent profile that combines ruggedness with sophistication, embodying adventure and masculinity. It is formulated with natural oils such as argan and jojoba, designed to nourish and soften beards while leaving a distinctive, captivating aroma.

In October 2022, Grupo Boticário, a Brazil-based company known for cosmetics, fragrances, and skincare products, acquired Dr. Jones for an undisclosed amount. This acquisition aims to enhance Boticário’s innovative formulations and market presence, strengthening its competitive edge in the high-quality men's grooming products sector. Dr. Jones, also based in Brazil, specializes in men's grooming products, including those for beard care, hair, skin, and bath.

Major companies operating in the beard care products market are Unilever PLC, Edgewell Personal Care, Liberty Premium Grooming Co, L'Oreal S.A., Jack Black, Scotch Porter, Cremo Styling, Beardbrand, Texas Beard Company, Proraso, Murdock London, The Man Company, The Bearded Bastard LLC., Smoky Mountain Beard Co., Badass Beard Care, Zeus Beard Products, Honest Amish, Wild Willies, Percy Nobleman, Billy Jealousy, Mr Natty, Revlon Inc.

Europe was the largest region in the beard care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beard care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the beard care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Beard care products are a range of grooming and maintenance items specifically designed to enhance the health, appearance, and manageability of facial hair, particularly beards. These products contain vitamins and nutrients that support healthier, fuller beard growth. They also include moisturizing elements that help alleviate discomfort and irritation associated with beard growth.

The main types of beard care products include beard wash, beard oil, beard wax, and others. Beard washes are formulated with gentler, more moisturizing ingredients compared to regular shampoos. They avoid harsh detergents and chemicals that can strip the beard of its natural oils, which can lead to dryness and irritation. These products come in conventional and organic categories and are distributed through various channels such as store-based, supermarkets and hypermarkets, convenience stores, specialty stores, non-store-based, and others.

The beard care products market research report is one of a series of new reports that provides beard care products market statistics, including beard care products industry global market size, regional shares, competitors with a beard care products market share, detailed beard care products market segments, market trends, and opportunities, and any further data you may need to thrive in the beard care products industry. This beard care products research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The beard care products market consists of sales of beard balms, beard shampoos, beard conditioners, beard combs and brushes, beard kits, and beard trimmers and scissors. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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