Beach Tourism Market Report 2026

The beach tourism market size has grown strongly in recent years. It will grow from $255.61 billion in 2025 to $272.49 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to expansion of global coastal tourism destinations, increasing disposable income for leisure travel, growth of resort-based hospitality infrastructure, rising popularity of family vacations, development of travel services.

The beach tourism market size is expected to see strong growth in the next few years. It will grow to $350.66 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to increasing focus on sustainable coastal tourism, rising adoption of digital booking platforms, expansion of wellness tourism offerings, growing demand for experiential travel packages, increasing investments in beach destination development. Major trends in the forecast period include increasing demand for eco-friendly beach tourism, rising popularity of wellness and leisure travel, expansion of adventure-based beach activities, increased focus on digital travel planning, growth of experience-oriented tourism.

The growth of international tourism is anticipated to drive the expansion of the beach tourism market in the coming years. International tourism involves individuals traveling and staying in destinations beyond their usual environment and across national borders for purposes such as leisure, business, or other activities. This growth is attributed to factors such as rising disposable incomes, advancements in air travel, the availability of high-speed trains, and other transportation innovations, as well as the increase in global trade and business engagements. Beach tourism offers international visitors a diverse experience that includes relaxation, adventure, cultural immersion, and recreational activities in scenic coastal areas. For example, in August 2023, the International Trade Administration, a US government agency, reported that the United States welcomed 55.8 million international visitors in 2023, reflecting a 30.2% increase compared to 2022. Consequently, the surge in international tourism is contributing to the growth of the beach tourism market.

Major companies operating in the beach tourism market are prioritizing sustainability initiatives, such as eco-friendly accommodations, to gain a competitive edge. Eco-friendly accommodations emphasize environmental responsibility by relying on renewable resources, minimizing waste, and supporting conservation practices. For example, in December 2024, IKO (Mauritius) Resort Village Ltd, a Thailand-based luxury beachfront resort, launched its “Be Iko” conservation initiative - a sustainability-focused ecotourism program that includes coral-farming workshops led by marine biologists, beach clean-up activities with guest incentives, tree-planting programs, and guided tours of protected natural areas, allowing visitors to actively participate in habitat restoration and marine conservation as part of their travel experience.

In April 2025, Belingbak Pty Ltd, an Australia-based independent hospitality group specializing in luxury resort management and beachside tourism experiences, acquired Mantarays Ningaloo Beach Resort for an undisclosed sum. Through this acquisition, Belingbak intends to reinforce its position in premium coastal tourism by enhancing resort offerings at one of Western Australia’s most renowned beachfront locations, thereby extending its presence in experiential and nature-focused travel markets. Mantarays Ningaloo Beach Resort is an Australia-based provider of luxury beachfront accommodations and tourism services along the Ningaloo Reef, serving both international and domestic travelers seeking coastal and marine-centered vacation experiences.

Major companies operating in the beach tourism market are Marriott International Inc., Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Four Seasons Hotels and Resorts, Accor S.A., InterContinental Hotels Group PLC, Wyndham Hotels & Resorts Inc., Melia Hotels International SA, Shangri-La International Hotel Management Limited, Mandarin Oriental International Limited, Fairmont Hotels and Resorts Inc., The Ritz-Carlton Hotel Company LLC, TUI AG, Expedia Group Inc., Booking.com B.V., Airbnb Inc., TripAdvisor Inc., Apple Leisure Group, On the Beach Group plc, Kuoni Travel Group, Thomas Cook Ltd., Cox & Kings Ltd.

Europe was the largest region in the beach tourism market in 2025. The regions covered in the beach tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beach tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The beach tourism market includes revenues earned by entities by providing beachfront accommodations, guided beach tours, activities, beachside dining and entertainment, and rental services for equipment such as umbrellas and beach chairs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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