Beach Tourism Market Report 2025

This Beach Tourism market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The beach tourism market size has grown strongly in recent years. It will grow from $240.03 billion in 2024 to $256.85 billion in 2025 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to climate and weather conditions, cultural significance and recreation activities, sustainable beach tourism on high rise, government initiatives toward the tourism sector, and environmental awareness.

The beach tourism market size is expected to see strong growth in the next few years. It will grow to $332.3 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to rising investment in the tourism sector, growing penetration of social media among gen-z, gaining knowledge and understanding of different cultures, rising in booking for vacation rentals, and increasing in the recreational activities. Major trends in the forecast period include technological advancements, sustainable beach tourism, growth in beachfront and coastal sports, influence of social media, and cultural events and social activities.

The growth of international tourism is anticipated to drive the expansion of the beach tourism market in the coming years. International tourism involves individuals traveling and staying in destinations beyond their usual environment and across national borders for purposes such as leisure, business, or other activities. This growth is attributed to factors such as rising disposable incomes, advancements in air travel, the availability of high-speed trains, and other transportation innovations, as well as the increase in global trade and business engagements. Beach tourism offers international visitors a diverse experience that includes relaxation, adventure, cultural immersion, and recreational activities in scenic coastal areas. For example, in August 2023, the International Trade Administration, a US government agency, reported that the United States welcomed 55.8 million international visitors in 2023, reflecting a 30.2% increase compared to 2022. Consequently, the surge in international tourism is contributing to the growth of the beach tourism market.

Leading companies in the beach tourism sector are increasingly focusing on sustainability initiatives, such as eco-friendly accommodations, to gain a competitive edge. These eco-friendly accommodations emphasize environmental stewardship by utilizing renewable resources, minimizing waste, and supporting conservation efforts. For instance, in 2022, Accor, a France-based hospitality company, introduced its Planet 21 program, which promotes sustainable practices across its properties. Key aspects of this initiative include the adoption of energy-efficient systems, collaboration with local conservation organizations, and the use of locally sourced materials in construction and operations. These efforts not only enhance the guest experience by resonating with environmentally conscious travelers but also contribute to reducing the ecological impact of tourism. As demand for sustainable travel options grows, companies that adopt these practices are likely to secure a larger share of the market.

In March 2022, EOS Investors LLC, a US-based real estate investment firm, acquired Beach House Resort for an undisclosed sum. This acquisition broadens EOS's hospitality portfolio and highlights its commitment to investing in high-quality, lifestyle-oriented properties in premier locations. Beach House Resort, an oceanfront resort in the United States, is known for offering comfortable accommodations, dining options, entertainment, and recreational activities.

Major companies operating in the beach tourism market are Marriott International Inc., TUI AG, Expedia Group Inc., Booking.com B.V., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Four Seasons Hotels and Resorts, Accor S.A., InterContinental Hotels Group PLC, Shangri-La International Hotel Management Limited, Melia Hotels International SA, TripAdvisor Inc., Wyndham Hotels & Resorts Inc., The Ritz-Carlton Hotel Company LLC, Apple leisure group, Mandarin Oriental International Limited, On the Beach Group plc, Thomas Cook Ltd., Fairmont Hotels and Resorts Inc., Dana Point, Safari & Beach, The Anaheim Tour Company, Cox & Kings Ltd, Kuoni travel group.

Europe was the largest region in the beach tourism market in 2024. The regions covered in the beach tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beach tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Beach tourism involves travel and leisure activities centered around coastal regions, particularly beaches. This type of tourism is built around the natural attractions and recreational opportunities provided by beach environments, drawing visitors for a range of activities and experiences.

The beach tourism market is primarily categorized into sun and sand tourism, adventure tourism, eco-tourism, and wellness tourism. Sun and sand tourism specifically focuses on beach destinations where tourists engage in activities such as relaxation, sunbathing, swimming, and various water sports in locations known for favorable weather and scenic views. The services offered in this sector include accommodation, transportation, activities, and more, with popular activities ranging from swimming and sunbathing to surfing, snorkeling, and other water and beach sports. This type of tourism caters to different applications, including individual travelers, groups, families, and corporate events.

The beach tourism market research report is one of a series of new reports that provides beach tourism market statistics, including the beach tourism industry global market size, regional shares, competitors with beach tourism market share, detailed beach tourism market segments, market trends, and opportunities, and any further data you may need to thrive in the beach tourism industry. These beach tourism market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The beach tourism market includes revenues earned by entities by providing beachfront accommodations, guided beach tours, activities, beachside dining and entertainment, and rental services for equipment such as umbrellas and beach chairs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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