Adult Entertainment Market Report 2024

The adult entertainment market size has grown strongly in recent years. It will grow from $60.62 billion in 2023 to $65.95 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to several factors, including increasing societal acceptance of adult content, rising internet penetration facilitating online consumption, and the growth of digital payment systems enhancing monetization. Additionally, there has been an increasing demand for personalized content experiences and a greater use of mobile devices for content consumption.

The adult entertainment market size is expected to see strong growth in the next few years. It will grow to $93.23 billion in 2028 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to several factors, including increasing demand for personalized and interactive content, greater acceptance and normalization of adult content consumption, a rising number of content creators, increased investment in high-definition and 4K content production, and growing demand for user-generated and amateur content. Major trends during the forecast period include the adoption of virtual reality (VR) and augmented reality (AR) technologies, the integration of interactive features, the adoption of 5G technology, advancements in streaming quality and resolution, and the development of eco-friendly production and distribution practices.

The increasing popularity of subscription-based adult content platforms is anticipated to drive growth in the adult entertainment market. These platforms are fueled by rising demand for exclusive, high-quality content, personalized user experiences, privacy, and discretion, as well as their capacity to provide steady revenue streams for content creators. Subscription-based platforms cater to user preferences by offering tailored, high-quality content, ensuring privacy and discretion, and creating reliable revenue for creators, all while maintaining a controlled and safe environment for both consumers and producers. For example, according to Amra & Alma LLC, a US-based digital agency, OnlyFans had over 5.5 million unique visitors daily and 174 million unique visitors monthly as of 2023, reflecting a significant increase in user engagement from 2022. This growing popularity of subscription-based platforms is a key factor driving the expansion of the adult entertainment market.

Leading companies in the adult entertainment market are developing artificial intelligence (AI)-driven products to enhance fan engagement through personalized text, voice, and image interactions with adult entertainers. AI-driven products improve user experiences by personalizing content recommendations, optimizing streaming quality, creating interactive features tailored to user preferences, and enhancing efficiency in content creation, moderation, and targeted marketing strategies. For instance, in January 2024, SirenAI, an adult entertainment company, launched AI Soulprint, an innovative AI-driven replication of adult entertainers that allows fans to engage in personalized text, voice, and image interactions. It delivers lifelike, customizable experiences tailored to individual fan fantasies and desires. SirenAI stands out for revolutionizing how fans and creators interact, enhancing engagement levels, and creating new revenue opportunities through highly personalized content experiences.

In March 2023, Ethical Capital Partners (ECP), a Canada-based private equity firm, acquired MindGeek for an undisclosed amount. Through this acquisition, ECP aims to strengthen industry leadership in adult content platforms by enhancing trust and safety measures, combating illegal content, and investing in technology and audience engagement to maximize shareholder value. MindGeek is a Canada-based company specializing in the production and distribution of online pornography and adult entertainment content.

Major companies operating in the adult entertainment market are Reckitt Benckiser Group plc, RCI Hospitality Holdings Inc., MindGeek, PLBY Group Inc., Adam & Eve Stores LLC, OnlyFans, Core Magazine Inc., Larry Flynt Publications, Digital Playground Inc., WOW Tech Group GmbH, Bad Dragon Enterprises Inc., Vivid Entertainment LLC, Lucas Entertainment Inc., AVN Media Network Inc., RK Netmedia LLC, FUN FACTORY GmbH, Girlsway, Club X Australia Pty Ltd, Paul Raymond Publications Limited, B.M.S. Enterprises Ltd., Hot Octopuss Ltd., The Aneros Co., Girlfriends Films Inc., Elegant Angel Productions Inc., Spizoo Network LLC.

North America was the largest region in the adult entertainment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adult entertainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the adult entertainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Adult entertainment encompasses media, services, and activities designed for mature audiences, featuring explicit sexual content. It serves purposes such as personal enjoyment, entertainment, and the exploration of sexual fantasies, catering to a wide range of tastes and preferences. Benefits include stress relief, increased sexual satisfaction, and providing a platform for individuals to explore and understand their sexual desires in a controlled and safe environment.

The main categories in the adult entertainment market are magazines and books, sex toys and accessories, adult novelties, and video home system (VHS) tapes and digital versatile discs (DVDs). Magazines and books consist of printed publications with adult content, available through retail outlets and subscriptions. Distribution channels include both online and offline platforms, catering to various end users, including males and females.

The adult entertainment market research report is one of a series of new reports that provides adult entertainment market statistics, including the adult entertainment industry global market size, regional shares, competitors with adult entertainment market share, detailed adult entertainment market segments, market trends, and opportunities, and any further data you may need to thrive in the adult entertainment industry. These adult entertainment market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The adult entertainment market consists of revenues earned by entities by providing services such as adult films, live entertainment such as strip clubs and webcams, online content subscriptions, sales of toys and lingerie, gaming, and organized events. The market value includes the value of related goods sold by the service provider or included within the service offering. The xx market also includes sales of lingerie and fetish wear, sexual health products, and sexual wellness devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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