Agriculture Display Market - A Global and Regional Analysis: Focus on Application, Distribution Type, Size, Display, and Region - Analysis and Forecast, 2024-2033

The agriculture display market was valued at $2.53 billion in 2023 and is expected to grow at a CAGR of 11.00% and reach $7.23 billion by 2033. The demand for agriculture displays is rapidly increasing, driven by their critical role in enhancing precision farming, improving operational efficiency, and supporting sustainable agricultural practices. The integration of advanced sensors with these displays allows farmers to monitor soil moisture, weather conditions, and crop health, enabling data-driven decisions that optimize yields and resource use.

Moreover, the growing adoption of precision farming techniques is increasing the demand for more sophisticated and user-friendly agriculture displays. Technological advancements in display technology, such as increased screen resolution, durability, and touch interface capabilities, are further enhancing their utility and adoption across various farming operations. 

Introduction to Agriculture Display

Agriculture displays are specialized electronic interfaces used in farming and agricultural operations to monitor, manage, and control various aspects of farm machinery and processes. These displays typically come in the form of touchscreen monitors or handheld devices that provide real-time data on critical farming parameters such as soil moisture, crop health, weather conditions, and machinery performance. Integrated with advanced technologies, such as GPS, sensors, and IoT, agriculture displays enable precise guidance for equipment, automate tasks, and facilitate data-driven decision-making. By offering a centralized platform for managing different farming operations, agriculture displays play a vital role in enhancing productivity, efficiency, and sustainability in modern agriculture.

Market Introduction

The agriculture display market is rapidly expanding as farmers increasingly adopt advanced technologies to optimize farm management and improve operational efficiency. These displays, which include touchscreen monitors, integrated systems, and handheld devices, are becoming essential tools in modern farming, enabling real-time data access, precise equipment guidance, and automated control of various agricultural processes. With the growing emphasis on precision farming, sustainability, and data-driven decision-making, the demand for agriculture displays is increasing globally. This market is expected to have significant growth, driven by technological innovations, increased adoption of smart farming practices, and the need to enhance productivity in response to global food security challenges.

Industrial Impact

The industrial impact of the agriculture display market expands across the agricultural sector, along with technological innovation and sustainable farming practices. The advancement in agriculture drives innovation in precision farming, promoting the development of more integrated, data-driven, and efficient farming systems. This evolution increases collaboration between agritech companies, equipment manufacturers, and farm operators, elevating industry standards and pushing the boundaries of agricultural research and development. Additionally, it creates job opportunities in areas such as software development, data analytics, and agricultural engineering, supporting the broader agritech ecosystem. Moreover, the focus on enhancing productivity and sustainability aligns with global food security and environmental goals, influencing farming practices worldwide and promoting more resource-efficient and sustainable agriculture.

The key players operating in the agriculture display market include AGCO Corporation, Deere & Company, TOPCON CORPORATION, Ag Leader Technology, CNH Industrial N.V., Hexagon AB, KUBOTA Corporation, CLAAS KGaA mbH, TeeJet Technologies, Kingtech Group Co. Ltd., 3Rtablet, Outback Guidance, Kristel Displays, Faytech North America, Connecttronics, LLC and STX Technology Australia. These companies are focusing on strategic partnerships, collaborations, and acquisitions to enhance their product offerings and expand their market presence. 

Market Segmentation:

Segmentation 1: by Application

• Application Control (Guidance and Steering, VRA, Field Mapping, and Yield Monitoring)
• Equipment Control (Reactor Display, Combined Harvester, and Sprayers and Spreaders)
• Data Management (FMS, Sensor Integration, and Remote Sensing)
• Equipment Monitoring (Performance Tracking and Maintenance Alert)

Equipment Control Application to Lead the Market (by Application)

In the agriculture display market, the equipment control application is at the forefront, driven by the growing need for precision and automation in modern farming practices. Agriculture displays are essential in equipment control, providing farmers with real-time data and user-friendly interfaces to manage various machinery operations, such as planting, spraying, and harvesting. The increasing adoption of smart farming technologies and the push for more efficient and sustainable agricultural practices are further increasing the demand for advanced equipment control displays. As the agriculture industry continues to evolve, focusing on enhancing productivity and reducing environmental impact, the role of equipment control displays is expected to grow significantly, strengthening its position as a key driver of market expansion and technological innovation.

Segmentation 2: by Distribution Type

• Integrated Display Sales
• Standalone Display Sales

Integrated Display Sales Distribution Type to Lead the Market (by Distribution Type)

Integrated display sales are led by distribution type, driven by the increasing demand for cohesive, all-in-one solutions that streamline farm operations. Integrated displays are becoming the preferred choice for farmers as they offer seamless connectivity with multiple systems, such as GPS, sensors, and automated machinery, within a single interface. These displays enhance efficiency by providing real-time data and control capabilities across various farming activities, including soil monitoring, equipment management, and crop health assessment. The growing emphasis on precision farming and the need for more sophisticated yet user-friendly technology solutions are increasing the adoption of integrated displays. As the agriculture industry continues to prioritize operational efficiency and sustainability, integrated display systems are expected to play a pivotal role in driving market growth and innovation.

Segmentation 3: by Size

• Small Displays (up to 5 inch)
• Medium Displays (5.1 to 10 inch)
• Large Displays (above 10.1 inch)

Large Displays Size to Lead the Market (by Size)

In the agriculture display market, large display sizes are leading the market by size, driven by their ability to provide clear, comprehensive, and detailed views of critical farming data. These large displays are highly valued for their capacity to present complex information, such as field maps, equipment status, and real-time sensor data, in an easily accessible format, which is crucial for making informed decisions on the go. The increased screen real estate allows for better multitasking and enhanced visibility, particularly in larger machinery where multiple systems are being monitored simultaneously. As precision farming continues to evolve and the demand for more sophisticated and user-friendly interfaces grows, the dominance of large displays in the agriculture display market is expected to increase.

Segmentation 4: by Display

• Touch Screen
• Non-Touch Screen

Touch Screen Display to Lead the Market (by Display)

In the agriculture display market, touch screens have emerged as the leading display type, driven by their intuitive user interface, ease of operation, and ability to enhance real-time decision-making on the field. Touch screen displays are increasingly preferred by farmers and operators for their ability to quickly navigate through complex data sets, adjust settings, and monitor machinery with minimal effort. Their responsive nature and clear, interactive visuals make them ideal for use in various agricultural applications, from precision planting to harvesting, where quick adjustments and access to information are crucial. Moreover, the touch screen's adaptability to different environmental conditions, such as dusty or wet environments, further strengthens its dominance in the market.

Segmentation 5: by Region

• North America: U.S., Canada, and Mexico
• Europe: Germany, France, U.K., Italy, and Rest-of-Europe
• Asia-Pacific: China, Japan, Australia, South Korea and Rest-of-Asia-Pacific
• Rest-of-the-World: South America and Middle East and Africa

North America is leading the agriculture display market, driven by the rapid adoption of precision farming techniques, advanced technological infrastructure, and strong government support for sustainable agriculture. The U.S. and Canada are at the forefront, with farmers increasingly relying on sophisticated display systems to optimize crop management, improve resource efficiency, and enhance overall farm productivity. The region's well-established agricultural sector, coupled with a growing focus on data-driven farming, is driving the demand for high-performance agriculture displays that integrate seamlessly with GPS, sensors, and automated machinery. North America's emphasis on sustainable farming practices and the ongoing investments in agricultural innovation position the region as a key driver of growth and technological advancements in the global agriculture display market. As the region continues to grow in precision agriculture, it is expected to strengthen its position in the market.

Recent Developments in the Agriculture Display Market

• In July 2024, 3Rtablet launched its latest rugged tablet, the AT-10AL, specifically designed for professional applications in extreme environments, including precision agriculture. Powered by the Linux-based Yocto operating system, this tablet offers flexible customization and rapid software installation.
• In April 2024, John Deere announced the compatibility of its Generation 4 CommandCenter Displays with Ag Leader Technology's SMS software through the Ag Data Application Programming Toolkit (ADAPT) plug-in. This collaboration enables seamless data transfer between John Deere displays and Ag Leader software, enhancing the ability for producers and advisors to integrate and utilize field data for applications such as spraying.
• In August 2022, Trimble Inc. and CLAAS KGaA mbH announced a strategic alliance to develop a next-generation precision farming system for CLAAS agricultural equipment. This system includes the CLAAS CEMIS 1200 smart display, GPS PILOT steering system, and SAT 900 GNSS receiver, integrating Trimble's modular software architecture with CLAAS' machine interface for a seamless in-cab user experience.
• In August 2021, CLAAS KGaA mbH introduced the CEMIS 1200 smart display, which is ISOBUS-compatible and integrates seamlessly with a range of CLAAS machinery, allowing farmers to control implements and monitor performance in real-time.
• In May 2021, Hexagon Agriculture launched the HxGN AgrOn Ti10, a new generation of agricultural displays featuring a 10.1-inch high-definition screen and powerful processors. Designed to meet the growing demands of precision agriculture, the Ti10 integrates various field operations, enhancing efficiency through advanced edge computing. It supports machine automation and real-time monitoring with products such as AgrOn Auto Steering and AgrOn Sprayer Control.

Demand - Drivers, Limitations, and Opportunities

Market Drivers: Increasing Use of GPS and IoT Technologies for Real-Time Control of Farming Operation

The growing adoption of GPS and IoT technologies is one of the major drivers in the agriculture display market. These technologies enable real-time control and monitoring of farming operations, significantly improving efficiency and precision in the agricultural sector. GPS technology helps farmers navigate and manage large tracts of land with accuracy, while IoT devices provide real-time data on soil conditions, crop health, weather patterns, and machinery performance. Integrated with advanced display systems, these technologies empower farmers to make informed decisions on the spot, optimize resource usage, and reduce waste, ultimately enhancing farm productivity and profitability.

Additionally, major companies have been utilizing GPS and IoT technologies in agriculture displays, emphasizing the growing importance and benefits. For instance, Deere & Company has incorporated GPS and IoT connectivity into its tractors and combines and Trimble’s precision agriculture solutions utilize GPS for field guidance and IoT sensors for monitoring, and AGCO Corporation has developed advanced displays that integrate with Auto-Guide GPS navigation systems and IoT platforms, providing farmers with real-time feedback on equipment and field performance. Moreover, the research contributions in machine learning for agriculture further illustrate the global focus on integrating advanced technologies in farming operations. Countries leading in research efforts are contributing to the development of innovative solutions that combine machine learning with GPS and IoT technologies, enhancing the capabilities of agriculture displays.

Overall, the increasing integration of GPS and IoT technologies in agriculture represents a significant growth opportunity for the agriculture display market. As farms become more connected and data-centric, the demand for robust, intuitive displays to manage and present real-time information is expected to rise. The market is likely to see further advancements in display technology, including higher-resolution screens, more user-friendly interfaces, and enhanced connectivity to support complex data streams from GPS and IoT devices.

Market Challenges: Higher Costs and Potential Technical Issues with Touchscreen Technology

Higher costs and potential technical issues with touchscreen technology present significant challenges in the agriculture display market. Touchscreen displays, while offering advanced functionality and ease of use, often come with a higher price tag compared to traditional control systems. For many farmers, particularly those operating on smaller scales or with limited budgets, the upfront cost of investing in touchscreen displays can be prohibitive. This cost barrier can slow the adoption of these technologies, especially in regions where access to financing or government subsidies is limited. Furthermore, the complexity of touchscreen technology may require additional training and support, adding to the overall expense for end users.

Additionally, technical challenges also play a role in restraining the growth of touchscreen technology in agriculture. Farming environments can be harsh, with exposure to dust, moisture, extreme temperatures, and rough handling, all of which can affect the reliability and durability of touchscreen displays. Issues such as screen malfunctions, unresponsiveness in wet or dirty conditions, or the need for frequent calibration can frustrate farmers and lead to downtime in critical operations. Moreover, in some cases, farmers may face difficulties integrating touchscreen displays with older or non-compatible machinery, creating additional technical hurdles and limiting the effectiveness of the technology.

Despite these challenges, touchscreen technology offers tremendous potential for improving agricultural efficiency. However, the market must address these cost and technical challenges to ensure broader adoption. Manufacturers need to focus on reducing costs through innovation and economies of scale, making touchscreen displays more affordable for a wider range of farmers. Additionally, increasing the robustness and reliability of these technologies to withstand the challenging conditions of farm environments will be crucial. Companies that offer durable, cost-effective touchscreen solutions with strong customer support will be better positioned to overcome these challenges in the agriculture display market.

Market Opportunities: Innovations in Portable and Lightweight Display Solutions

Innovations in portable and lightweight display solutions present a significant opportunity in the agriculture display market. As modern farming becomes increasingly data-driven, the demand for accessible, durable, and mobile display devices has surged. Portable display solutions, such as tablets and rugged handheld devices, enable farmers to access real-time data on crop health, soil conditions, and machinery performance directly from the field. These innovations not only enhance convenience but also allow for more immediate decision-making, leading to improved efficiency and productivity. The opportunity lies in catering to farmers' need for versatile, user-friendly technologies that fit the dynamic and often harsh environments in which they operate.

Industry developments showcase the potential of portable and lightweight agricultural displays. Companies, such as Trimble and Deere & Company, have introduced robust portable display systems designed specifically for the agricultural sector. For example, Trimble's handheld devices allow for easy GPS tracking and field management, while John Deere’s G5 display offers portability combined with high-precision data tracking for equipment operations. These devices are engineered to withstand tough farming conditions while providing farmers with the real-time information they need. The shift toward more mobile solutions is evident across the industry as manufacturers continue to innovate by offering displays that are not only portable but also highly integrated with existing farm management systems.

Overall, the increasing demand for mobility and ease of use is driving significant investment in research and development, leading to rapid advancements in display technologies. This trend is expected to continue as more farmers recognize the benefits of having real-time data. Additionally, as farms become larger and more technologically advanced, the need for portable displays that can seamlessly integrate with precision agriculture systems will likely grow, creating ongoing opportunities for market expansion.

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different applications of agriculture display based on application (application control, equipment control, data management, and equipment monitoring), distribution type (integrated display sales and standalone display sales), by size (small displays (up to 5 inch) medium displays (5.1 to 10 inch) and large displays (above 10.1 inch)) and by display (touch screen and non-touchscreen). The market is poised for significant expansion with ongoing technological advancements, increased investments, and growing awareness of the importance of agriculture displays. Therefore, the agriculture display business is a high-investment and high-revenue generating model.

Growth/Marketing Strategy: The agriculture display market has been growing at a rapid pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include product development.

Competitive Strategy: The key players in the agriculture display market analyzed and profiled in the study include professionals with expertise in the automobile and automotive domains. Additionally, a comprehensive competitive landscape such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.

Research Methodology

Factors for Data Prediction and Modelling

• The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
• The currency conversion rate has been taken from the historical exchange rate of the Oanda website.
• Nearly all the recent developments from January 2021 to August 2024 have been considered in this research study.
• The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
• Where relevant information was not available, proxy indicators and extrapolation were employed.
• Any economic downturn in the future has not been taken into consideration for the market estimation and forecast.
• Technologies currently used are expected to persist through the forecast with no major technological breakthroughs.

Market Estimation and Forecast

This research study involves the usage of extensive secondary sources, such as certified publications, articles from recognized authors, white papers, annual reports of companies, directories, and major databases to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the agriculture display market.

The market engineering process involves the calculation of the market statistics, market size estimation, market forecast, market crackdown, and data triangulation (the methodology for such quantitative data processes is explained in further sections). The primary research study has been undertaken to gather information and validate the market numbers for segmentation types and industry trends of the key players in the market.

Primary Research

The primary sources involve industry experts from the agriculture display market and various stakeholders in the ecosystem. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

• validation and triangulation of all the numbers and graphs
• validation of reports segmentation and key qualitative findings
• understanding the competitive landscape
• validation of the numbers of various markets for market type
• percentage split of individual markets for geographical analysis

Secondary Research

This research study of the agriculture display market involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the aforementioned data sources, the study has been undertaken with the help of other data sources and websites, such as IRENA and IEA.

Secondary research was done in order to obtain crucial information about the industry’s value chain, revenue models, the market’s monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

• segmentations and percentage shares
• data for market value
• key industry trends of the top players of the market
• qualitative insights into various aspects of the market, key trends, and emerging areas of innovation
• quantitative data for mathematical and statistical calculations

Key Market Players and Competition Synopsis

The companies that are profiled in the agriculture display market have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent names in this market are:

• AGCO Corporation
• Deere & Company
• TOPCON CORPORATION
• Ag Leader Technology
• CNH Industrial N.V.
• Hexagon AB
• KUBOTA Corporation
• CLAAS KGaA mbH
• TeeJet Technologies
• Kingtech Group Co., Ltd.
• 3Rtablet
• Outback Guidance
• Kristel Displays
• Faytech North America, Connecttronics, LLC
• STX Technology Australia

Companies that are not a part of the aforementioned pool have been well represented across different sections of the report (wherever applicable).