The automotive industry is transitioning from a hardware to software approach to building vehicles. Vehicles are increasingly complex, with more lines of software code than in previous years. The concept of software-defined vehicles (SDVs) has gained industry traction, impacting product and feature development philosophies.OEMs Driving In-house R&D of Software-defined Vehicles Expected to Take Center Stage
SDVs are changing the way vehicles are designed and developed. The changes in the architecture are evident, with OEMs preferring newer architecture over traditional platform architecture. This analysis investigates the strategies of Asian OEMs, such as BYD, Honda, Hyundai, NIO, and Toyota, in the SDV space and benchmarks them against each other. It also covers the ecosystem surrounding the OEMs and suppliers in the SDV space.
KEY ISSUES ADDRESSED
- What strategies are OEMs using to standardize hardware?
- What strategies are OEMs implementing to standardize software?
- What strategies are OEMs adopting for SDVs?
- How are OEMs utilizing their existing ecosystems to achieve SDVs?
- Which Asian OEM group is leading the SDV race?
Table of Contents
Growth Environment
Transformation in the Software-defined Vehicles Sector
Growth Generator
OEM Software-defined Vehicle Strategy - Honda
OEM Software-defined Vehicle Strategy - NIO
Best Practices Recognition
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- BYD
- Honda
- Hyundai
- NIO
- Toyota