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Benchmarking Asian OEMs Software-defined Vehicle Strategies, 2024

  • Report

  • August 2024
  • Frost & Sullivan
  • ID: 6006439

OEMs Driving In-house R&D of Software-defined Vehicles Expected to Take Center Stage

The automotive industry is transitioning from a hardware to software approach to building vehicles. Vehicles are increasingly complex, with more lines of software code than in previous years. The concept of software-defined vehicles (SDVs) has gained industry traction, impacting product and feature development philosophies.

SDVs are changing the way vehicles are designed and developed. The changes in the architecture are evident, with OEMs preferring newer architecture over traditional platform architecture. This analysis investigates the strategies of Asian OEMs, such as BYD, Honda, Hyundai, NIO, and Toyota, in the SDV space and benchmarks them against each other. It also covers the ecosystem surrounding the OEMs and suppliers in the SDV space.

KEY ISSUES ADDRESSED

  • What strategies are OEMs using to standardize hardware?
  • What strategies are OEMs implementing to standardize software?
  • What strategies are OEMs adopting for SDVs?
  • How are OEMs utilizing their existing ecosystems to achieve SDVs?
  • Which Asian OEM group is leading the SDV race?

Table of Contents

Growth Environment
  • Key Findings
  • OEM Comparative Analysis - Hardware Strategy
  • OEM Comparative Analysis - Software Strategy
  • Comparative Analysis - SDV Strategy and Implementation
Transformation in the Software-defined Vehicles Sector
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on Benchmarking Asian OEMs’ SDV Strategies
  • Research Scope
  • Definitions - Vehicle Architecture
  • Key Competitors
Growth Generator
  • Growth Drivers
  • Growth Restraints
  • BYD Hardware Strategy
  • Potential List of BYD Models on New Architecture
  • BYD Software Development Strategy
  • BYD Software Strategy - BYD OS Software Platform
  • BYD Focus Areas - SDV Ecosystem and Strategy
OEM Software-defined Vehicle Strategy - Honda
  • Honda Hardware Strategy
  • Potential List of Honda Models on New Architecture
  • Honda Software Development Strategy
  • Honda Software Strategy - Software Platform
  • Honda SDV Ecosystem and Strategy
  • Hyundai Hardware Strategy
  • Potential List of Hyundai Group Models on New Architecture
  • Hyundai Software Development Strategy
  • Hyundai Software Strategy - ccOS Software Platform
  • Hyundai Focus Areas - SDV Ecosystem and Strategy
OEM Software-defined Vehicle Strategy - NIO
  • NIO Hardware Strategy
  • Potential List of NIO Models on New Architecture
  • NIO Software Development Strategy
  • NIO Software Strategy - Software Platform
  • NIO SDV Ecosystem and Strategy
  • Toyota Hardware Strategy
  • Potential List of Toyota Models on New Architecture
  • Toyota Software Development Strategy
  • Toyota Software Strategy - Toyota Arene OS Software Platform
  • Toyota SDV Ecosystem and Strategy
  • Growth Opportunity 1 - Consolidating Functions in HPC and Mixing Data Traffic in Ethernet Increasing Demand for Cybersecurity
  • Growth Opportunity 2 - Cloud Computing and Functional Virtualization Will Open Opportunities for Cloud Technology Developers
  • Growth Opportunity 3 - OEMs are Becoming Software Organizations
Best Practices Recognition
  • Best Practices Recognition
  • Frost Radar
  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • Take the Next Step
  • List of Exhibits
  • Legal Disclaimer

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BYD
  • Honda
  • Hyundai
  • NIO
  • Toyota