The South & Central America digital English language learning market was valued at US$ 408.96 million in 2022 and is expected to reach US$ 1.57 billion by 2030; it is estimated to register a CAGR of 18.4% from 2022 to 2030.
The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.
For instance, in August 2023, Open English, a global leader in online English education in South America, chose Richarlison, a player on the Brazilian national team, as its ambassador and new student. Known as "Pombo," Richarlison continues his language-learning journey with Open English. The collaboration will also provide English language learning opportunities to disadvantaged youth in Brazil. This, in turn, will help accelerate the adoption of digital English language platforms in the region.
A highly competitive job market further persuades students of all ages to develop several competencies, creating a demand for institutions and educational technology to transform South & Central America digitally. EdTech uptake among young adults is growing faster in South & Central America than in other regions of the world. A recent survey conducted by Economist Impact found that 86% of Brazilian youth had joined online education or courses to improve their professional and English language skills. Therefore, the demand for English language learning platforms is increasing in South & Central America.
Increasing Use of Virtual Reality and Augmented Reality Fuels South & Central America Digital English Language Learning Market
As the world continues to embrace technologies, various regions, such as North America, Europe, Asia Pacific, Middle East & Africa and South & Central America are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR.The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.
South & Central America Digital English Language Learning Market Overview
The South & Central America digital English language learning market is segmented into Brazil, Argentina, and the Rest of South & Central America. The increasing digitalization in the region is accelerating the growth of digital English language learning platforms. Various companies are offering new digital language learning platforms in South America.For instance, in August 2023, Open English, a global leader in online English education in South America, chose Richarlison, a player on the Brazilian national team, as its ambassador and new student. Known as "Pombo," Richarlison continues his language-learning journey with Open English. The collaboration will also provide English language learning opportunities to disadvantaged youth in Brazil. This, in turn, will help accelerate the adoption of digital English language platforms in the region.
A highly competitive job market further persuades students of all ages to develop several competencies, creating a demand for institutions and educational technology to transform South & Central America digitally. EdTech uptake among young adults is growing faster in South & Central America than in other regions of the world. A recent survey conducted by Economist Impact found that 86% of Brazilian youth had joined online education or courses to improve their professional and English language skills. Therefore, the demand for English language learning platforms is increasing in South & Central America.
South & Central America Digital English Language Learning Market Segmentation
The South & Central America digital English language learning market is categorized into product type, business type, end user, and country.- Based on product type, the South & Central America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
- By business type, the South & Central America digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of South & Central America digital English language learning market in 2022.
- In terms of end user, the South & Central America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of South & Central America digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
- Based on country, the South & Central America digital English language learning market is categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America digital English language learning market share in 2022.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Digital English Language Learning Market Landscape
5. South & Central America Digital English Language Learning Market - Key Market Dynamics
6. Digital English Language Learning Market - South & Central America Market Analysis
7. South & Central America Digital English Language Learning Market Analysis - by Product Type
8. South & Central America Digital English Language Learning Market Analysis - by Business Type
9. South & Central America Digital English Language Learning Market Analysis - by End User
10. South & Central America Digital English Language Learning Market - Country Analysis
11. Industry Landscape
12. Company Profiles
13. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- EF EDUCATION FIRST
- MACMILLAN
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Chegg Inc
- INLINGUA INTERNATIONAL LTD.
