North America Icing and Frosting Market Forecast to 2030 - Regional Analysis - by Type, Category and Distribution Channel

The North America icing and frosting market was valued at US$ 1.45 billion in 2022 and is expected to reach US$ 1.92 billion by 2030; it is estimated to register a CAGR of 3.5% from 2022 to 2030.

Rise in Interest in Home Baking Fuels North America Icing and Frosting Market

The growing interest in home baking has emerged as a significant driver for the icing and frostings market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frostings as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity.

Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frostings, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques.

The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frostings. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.

Additionally, the personalization trend in home baking has significantly impacted the icing and frosting market. Home bakers increasingly seek customizable options to add a personal touch to their creations. This demand for tailor-made and unique icing solutions has prompted manufacturers to diversify their product offerings, providing a range of flavors, textures, and colors to cater to the varied preferences of home bakers. The desire for personalized baking experiences has thus become a driving force behind the increasing demand for icing and frostings, as consumers seek products that align with their specific creative visions and tastes.

North America Icing and Frosting Market Overview

The surge in demand for icing and frosting in North America can be attributed to several factors, including the growing trend of home baking and the increasing popularity of baking as a hobby. With more people spending time at home, especially during the COVID-19 pandemic, individuals turned to baking as a creative and comforting activity. This has increased demand for baking ingredients such as icing and frosting to enhance the visual appeal and taste of homemade treats.

The rise of social media platforms has fueled a culture of sharing aesthetically pleasing food content. Home bakers, influenced by the visually stunning creations shared on platforms like Instagram and Pinterest, seek high-quality and diverse icing and frosting options to elevate the presentation of their baked goods. This has spurred a demand for innovative and decorative icing products that cater to consumers' evolving tastes who want to showcase their culinary skills online.

The food industry has a broader trend toward premiumization, with consumers preferring higher-quality and artisanal products. This extends to baked goods, where individuals are willing to invest in premium ingredients, including specialized icing and frosting, to create a superior and indulgent culinary experience. Manufacturers and suppliers are responding to this demand by offering a more comprehensive range of premium and unique icing and frosting options in the North America market.

The North America market has witnessed a surge in interest in health-conscious and alternative baking. Consumers are exploring gluten-free, vegan, and low-sugar baking options, leading to a demand for icing and frosting products that align with these dietary preferences. Additionally, there is a focus on nostalgic and retro-inspired baking, with classic flavors and designs making a comeback. This combination of traditional and innovative baking trends contributes to North America's increasing demand for various icing and frosting options.

North America Icing and Frosting Market Segmentation

The North America icing and frosting market is categorized into type, category, distribution channel, and country.

• Based on type, the North America icing and frosting market is bifurcated into icing and frosting. The frosting segment held a larger North America icing and frosting market share in 2022.
• In terms of category, the North America icing and frosting market is bifurcated into gluten-free and conventional. The conventional segment held a larger North America icing and frosting market share in 2022.
• By distribution channel, the North America icing and frosting market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest North America icing and frosting market share in 2022.
• By country, the North America icing and frosting market is segmented into the US, Canada, and Mexico. The US dominated the North America icing and frosting market share in 2022.

Wilton Brands LLC, Wilton Brands LLC, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc. are some of the leading companies operating in the North America icing and frosting market.