North America Greenhouse and Mulch Film Market Forecast to 2030 - Regional Analysis - by Product Type, Material and Application

The North America greenhouse and mulch film market was valued at US$ 2.66 billion in 2022 and is expected to reach US$ 4.37 billion by 2030; it is estimated to register a CAGR of 6.4% from 2022 to 2030.

Growing Demand for Fruits & Vegetables Fuels North America Greenhouse and Mulch Film Market

Poor diet is one of the major causes of malnutrition and diseases across the world. Micronutrients and dietary fibers are essential for health, and fruits & vegetables are essential components of a healthy lifestyle. Thus, the demand for food & vegetables is growing with the rising awareness about healthy diets. The World Health Organization (WHO) and the Food and Agriculture Organization (FAO) recommend a minimum consumption of 400 g of fruits & vegetables per person per day. This diet would be beneficial in preventing chronic diseases such as heart disease, diabetes, cancer, and obesity. It is likely to prevent and alleviate several micronutrient deficiencies.

An inadequate intake of fruits & vegetables is estimated to lead to 14% of the deaths from gastrointestinal cancer worldwide, 11% of those from ischemic heart disease, and 9% of those caused by stroke. In 2021, the United Nations (UN) announced the International Year of Fruits & Vegetables. The United Nations General Assembly aims to raise awareness of the nutritional and health benefits of fruits & vegetables and their contribution to a balanced and healthy diet and improved lifestyle. Many countries and international organizations have implemented various action plans to increase the production and consumption of fruits & vegetables and make them more economically accessible to consumers.

For instance, in 2014, FAO and WHO announced the Rome Declaration on Nutrition and the Framework for Action. This action plan mainly focuses on promoting healthy dietary patterns by providing year-round access to safe and nutritious fruits & vegetables, pulses, whole grains, and animal-source foods such as fish while limiting the consumption of processed foods that negatively affect nutrition and health. According to the US Department of Agriculture, the overall quantity of vegetables available for consumption in the US increased from 371.6 pounds per capita in 2019 to 382.5 pounds per capita in 2020.

In addition, global fruit production went up by 54% (i.e., 342.8 million metric tons) from 2000 to 2019 to reach 973.3 million metric tons in 2019. Fruits & vegetables are essential components of a balanced diet, contributing to overall well-being. Farmers are turning to greenhouse cultivation and mulch films to meet this rising demand and ensure a consistent supply of high-quality produce.

Greenhouse films play a crucial role in this scenario by creating a controlled environment that extends the growing season and protects crops from adverse weather conditions. These films allow farmers to cultivate fruits & vegetables outside their typical growing seasons, enabling a more continuous and reliable supply. By providing a shield against extreme temperatures, frost, and excessive rainfall, greenhouses help maintain optimal conditions for the growth of a variety of crops, ensuring a steady and abundant harvest.

Mulch films also contribute significantly to meeting the demand for fruits & vegetables. In open-field cultivation, mulch films are employed to suppress weed growth, conserve soil moisture, and regulate soil temperature. Weeds compete with crops for nutrients and water, and their control becomes crucial in maximizing the yield and quality of fruits & vegetables. Mulch films help create a favorable microenvironment by reducing water evaporation, preventing soil erosion, and enhancing soil structure. These factors collectively contribute to healthier plants and improved yields, meeting the increasing consumer demand for a diverse range of fresh and high-quality produce.

Thus, the growing consumer preference for fruits & vegetables, coupled with the desire for year-round availability and sustainability, has led to an increased adoption of greenhouse and mulch films. These technologies empower farmers to overcome seasonal limitations, protect crops from environmental challenges, and enhance overall crop productivity. The synergy between demand for fresh produce and the adoption of advanced agricultural practices, such as greenhouse and mulch films, reflects a dynamic response to evolving consumer preferences and global food needs. Thus, growing fruit & vegetable production across the globe and the need to reduce water usage are further driving demand for greenhouse and mulch films.

North America Greenhouse and Mulch Film Market Overview

The North America greenhouse and mulch film market is growing due to an increase in population and government subsidies, strong economies, robust food safety nets, and agricultural finance systems. According to the US Department of Agriculture (USDA) reports, North America is the highest-ranking region for food affordability. In 2020, the contribution of agriculture, food, and related industries to the US gross domestic product (GDP) was US$ 1.26 trillion, a 5.4% share. Hence, the demand for greenhouse and mulch film is increasing in the agricultural sector of North America.

The region promotes the practice of greenhouse and mulch film to support the growth of the agricultural sector. There is an increasing awareness and adoption of controlled environment agriculture practices. Farmers are increasingly emphasizing sustainable and efficient farming methods and turning to greenhouse structures that provide precise control over environmental variables. Greenhouse films play a crucial role in optimizing light exposure, temperature, and humidity, fostering an ideal environment for crop growth. Furthermore, North America experiences diverse and often unpredictable climates.

Greenhouse structures, coupled with advanced films, offer a solution to mitigate the impact of extreme weather events, temperature fluctuations, and frost risks. As climate change introduces greater uncertainty into traditional farming practices, the adoption of greenhouse films becomes a strategic choice for farmers seeking to ensure consistent crop production and protect their investments. These factors promote greenhouse and mulch film usage in North America.

North America Greenhouse and Mulch Film Market Segmentation

The North America greenhouse and mulch film market is categorized into product type, material, application, and country.

• Based on product type, the North America greenhouse and mulch film market is bifurcated greenhouse film and mulch film. The mulch film segment held a larger market share in 2022.
• In terms of material, the North America greenhouse and mulch film market is categorized into LLDPE, LDPE, HDPE, EVA, PHA, PVC, PC, and others. The LDPE segment held the largest market share in 2022.
• By application, the North America greenhouse and mulch film market is segmented into vegetable farming, horticulture, floriculture, and others. The vegetable farming segment held the largest market share in 2022.
• By country, the North America greenhouse and mulch film market is segmented into the US, Canada, and Mexico. The US dominated the North America greenhouse and mulch film market share in 2022.

AA Politiv (1999) Ltd, BASF SE, Berry Global Group Inc, Dow Inc, Ginegar Plastic Products Ltd, and RKW SE are among the leading companies operating in the North America greenhouse and mulch film market.