Electrowetting Display Market Report 2024

The electrowetting display market size has grown rapidly in recent years. It will grow from $1.76 billion in 2023 to $2.08 billion in 2024 at a compound annual growth rate (CAGR) of 18.4%.

The growth observed during the historic period can be attributed to the rising demand for energy-efficient displays, investments in research and development, a growing need for high-resolution displays, the expanding use of electronic paper displays in e-readers and signage, and the increasing applications of these displays in electronic devices.

The electrowetting display market size is expected to see rapid growth in the next few years. It will grow to $4.12 billion in 2028 at a compound annual growth rate (CAGR) of 18.6%. The growth projected for the forecast period can be attributed to the increasing adoption of wearable devices, ongoing enhancements in manufacturing processes, a shift towards eco-friendly and sustainable display technologies, growing demand for flexible and foldable display solutions, and the expansion of applications in the automotive sector. Key trends for the forecast period include the adoption of e-readers, innovations that improve color reproduction and response times, technological advancements, the growth of augmented reality (AR) and virtual reality (VR) applications, and advancements in materials and manufacturing processes.

The growing adoption of wearable devices is anticipated to drive the expansion of the electrowetting display market. Wearable devices, which include gadgets worn on the body, offer diverse functionalities such as fitness tracking, health monitoring, and connectivity. These features align with the increasing focus on health and the demand for integrated digital ecosystems that enhance both utility and user experience. Electrowetting displays are known for their high brightness and excellent visibility in various lighting conditions, including direct sunlight, making them ideal for outdoor use commonly associated with wearable devices. For example, according to the survey conducted by Huawei Technologies Co., Ltd., a digital technology company based in China, in September 2023 revealed that over 49% of 8,019 respondents use wearable devices, with more than 36% specifically owning smartwatches. This rising use of wearable devices is expected to boost the electrowetting display market.

Key players in the electrowetting display market are concentrating on developing full-color display panels to enhance visual performance and broaden their applications across different sectors. These full-color panels use advanced electrowetting technology to manipulate colored oil droplets, resulting in vibrant and energy-efficient visual displays. For instance, in January 2021, Etulipa, a display technology company based in the Netherlands, introduced a full-color electrowetting display (EWD) panel. This panel features six-pixel tiles arranged such as roof tiles, employing cyan, magenta, and yellow cells for vivid color reproduction. The displays consume only 7 watts per square meter on average, making them suitable for off-grid setups and utilizing ambient light for excellent readability without light emission, thus ensuring zero light pollution and emissions.

In April 2024, AUO Corporation, a Taiwan-based display technology provider, partnered with E Ink Holdings Inc. This collaboration aims to advance retail solutions by creating large-scale, energy-efficient color ePaper displays. These displays provide a sustainable alternative to traditional paper posters and offer dynamic content management capabilities, thereby modernizing retail environments with innovative digital signage solutions. E Ink Holdings Inc., a manufacturer of electronic paper and electrowetting display products based in Taiwan, is involved in this initiative.

Major companies operating in the electrowetting display market are Samsung Electronics Co. Ltd., Sony Corporation, Qualcomm Technologies Inc., LG Display Co. Ltd., Sharp Corporation, Koninklijke Philips N.V., Kyocera Corporation, TCL Corporation, AU Optronics Corporation, Xerox Holdings Corporation, AdvanTech Co. Ltd., E Ink Holdings Inc., Orient Display, HannStar Display Corporation, LANCOM Systems GmbH, CLEARink Displays Inc., Kent Displays Inc., PERVASIVE DISPLAYS INC., IDTechEx Ltd, FlexEnable Limited, Displaydata Ltd., Plastic Logic Germany Limited, Zikon Inc., Gamma Dynamics LLC, Tianma Microelectronics Co. Ltd.

North America was the largest region in the electrowetting display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electrowetting display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Electrowetting display (EWD) technology involves using electrical signals to control the movement of colored oil droplets across a pixel grid. This allows for precise adjustment of pixel color and brightness, providing benefits such as high contrast, low power consumption, and enhanced outdoor visibility compared to traditional LCD screens.

The main categories of electrowetting displays include electronic readers, mobile devices, smart cards, posters and signage, auxiliary displays, electronic shelf labels, and wearables. E-readers, designed mainly for reading digital books and documents, leverage electrowetting displays due to their low power usage and excellent readability in bright sunlight. Display types are classified as flat, curved, flexible, and foldable, serving end users across various industries such as automotive, packaging and logistics, consumer electronics, institutional, retail, healthcare, media and entertainment, and others.

The electrowetting display market research report is one of a series of new reports that provides electrowetting display market statistics, including electrowetting display industry global market size, regional shares, competitors with an electrowetting display market share, detailed electrowetting display market segments, market trends and opportunities, and any further data you may need to thrive in the electrowetting display industry. This electrowetting display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the electrowetting display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The electrowetting display market consists of sales of display panels, display modules, and display devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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