Conditioning Agent Market Report 2024

The conditioning agent market size has grown strongly in recent years. It will grow from $10.38 billion in 2023 to $11.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth during the historic period can be attributed to several factors, increasing consumer awareness, urbanization and lifestyle changes, expansion of the personal care industry, the influence of social media and celebrities, and rising disposable income.

The conditioning agent market size is expected to see strong growth in the next few years. It will grow to $14.45 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The anticipated growth during the forecast period can be attributed to several factors, increasing demand for personal care products, heightened awareness of hair and skin health, a growing cosmetics industry, trends towards natural and organic products, and an aging population. Key trends expected during this period include a rise in the use of personal care products, expansion in the hair care segment, growth within the cosmetics industry, the popularity of multifunctional products, and increasing consumer awareness.

The growth of the cosmetic industry is expected to drive the expansion of the conditioning agent market. The cosmetic industry encompasses the production, distribution, and sale of beauty and personal care products. This sector is growing due to rising consumer demand for skincare products, advancements in formulations, and broader distribution channels. Conditioning agents are key components in personal care products, enhancing the texture, hydration, and overall health of hair and skin. For example, in July 2022, the International Trade Administration reported that the cosmetic market in Canada generated approximately $1.2 billion in revenue in 2021. This market is projected to grow at an annual rate of 1.45%, reaching an estimated $1.8 billion by 2024. This expansion in the cosmetic industry is contributing to the growth of the conditioning agent market.

Key players in the conditioning agent market are focusing on developing innovative products, such as quat-free conditioning agents, to stay competitive. These agents condition and detangle hair without using quaternary ammonium compounds (quats). For instance, in May 2023, Croda International plc, a chemical company based in the UK, introduced Incromine BD, a quat-free conditioning agent. This product is designed to meet the demand for sustainable and ethical hair care solutions. Incromine BD is a creamy, leave-in conditioner that offers excellent detangling and flyaway control. It is biodegradable, vegan, cruelty-free, and contains 73% naturally derived content. Additionally, it is non-GMO, Halal certified, and listed in the Inventory of Existing Cosmetic Ingredients in China (IECIC). Its sustainable profile and performance make it a preferred choice for those looking for high-quality, quat-free conditioning agents that align with the clean beauty movement and ethical ingredient sourcing.

In January 2024, the UK-based investment firm Bridgepoint acquired Rock Skincare for an undisclosed amount. This acquisition fits Bridgepoint's strategy of investing in leading companies within the dermatology and personal care sectors with significant growth potential. Rock Skincare, a US-based company, specializes in providing conditioning agents.

Major companies operating in the conditioning agent market are BASF SE, Dow Inc., Evonik Industries AG, Solvay S.A., Kao Corporation, Akzo Nobel N.V., Eastman Chemical Company, Wacker Chemie AG, Lonza Group Ltd., Nouryon, Symrise AG, Stepan Company, Croda International Plc, Lubrizol Corporation, Ashland Global Holdings Inc., Momentive Performance Materials Inc., Vantage Specialty Chemicals, Galaxy Surfactants Ltd., Seppic, Gattefossé, United-Guardian Inc.

Europe was the largest region in the conditioning agent market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the conditioning agent market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the conditioning agent market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A conditioning agent is a substance used in personal care and cosmetic products to improve the texture and appearance of hair or skin. It enhances softness, smoothness, and manageability by providing moisture, reducing static, and adding shine. Conditioning agents can be derived from either natural or synthetic sources.

The main types of conditioning agents include skin conditioning agents, hair conditioning agents, and fabric conditioning agents. Skin conditioning agents are incorporated into skincare products to keep the skin soft, smooth, and hydrated. The price range for conditioning agents varies from economic to premium, and they are sold through channels such as hypermarkets, supermarkets, department stores, online platforms, and others. These agents are used in a variety of products including creams and lotions, body wash, face wash, shampoo, hair conditioners, hair serums and gels, and fabric conditioners.

The conditioning agent market research report is one of a series of new reports that provides conditioning agent market statistics, including conditioning agent industry global market size, regional shares, competitors with a conditioning agent market share, detailed conditioning agent market segments, market trends and opportunities, and any further data you may need to thrive in the conditioning agent industry. This conditioning agent market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The conditioning agent market consists of sales of silicones, quaternary ammonium compounds, natural oils, proteins, and fatty alcohols. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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