Commercial Display Market Report 2024

The commercial display market size has grown strongly in recent years. It will grow from $50.95 billion in 2023 to $54.6 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The increase during the historic period can be attributed to the rising demand for high-definition and high-resolution displays, a greater need for effective advertising and communication solutions, the expansion of retail and commercial spaces, improved affordability and accessibility of display technology, growing urbanization, and supportive regulations.

The commercial display market size is expected to see strong growth in the next few years. It will grow to $73.1 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The anticipated growth in the forecast period is driven by digital transformation efforts, a trend towards interactive and connected environments, heightened demand for advertising and information displays, sustainability initiatives, and globalization. Key trends expected in this period include the adoption of LED technology, the rise of interactive displays, expansion of digital signage, integration with the Internet of Things (IoT), advancements in LED technology, and increased demand for large-format displays.

The commercial display market is anticipated to experience significant growth due to the rising demand for digital signage. Digital signage, which employs electronic displays to deliver multimedia content such as text, images, and videos, is becoming increasingly popular for informing and advertising to audiences. This growing demand stems from the need for dynamic content delivery in retail environments, improved customer engagement through interactive elements, and enhanced efficiency in information distribution across various sectors. Digital signage solutions in the commercial display sector feature high-quality, visually compelling content designed to capture and maintain audience attention in retail, corporate, and public settings. For example, a March 2023 report from Kiosk Marketplace, a US-based online media firm, noted that global sales of interactive display kiosks reached $14.52 billion in 2022, representing a 20% increase from $12.1 billion in 2021. This trend underscores how the increasing demand for digital signage is likely to drive growth in the commercial display market.

Leading companies in the commercial display sector are concentrating on integrating AR and VR technologies into their display solutions, such as on-set virtual production (OSVP) displays, to enhance immersive experiences and optimize production workflows. OSVP displays are advanced technologies used in filmmaking and live production to create realistic virtual backgrounds and environments directly on set. For instance, in April 2024, ROE Visual, a China-based provider of digital display technologies, introduced the Obsidian LED Display Solution, designed specifically for the film industry. The Obsidian display features excellent black levels, making it suitable for extended reality (XR) filming. Its mask design extends the panel surface without compromising output quality, and the reinforced frame allows for creating access openings up to 2 meters wide and 2 meters high for equipment such as lighting fixtures. The Obsidian panel uses 50% less energy than traditional LED panels at the same brightness (220-watt max/110-watt average), leading to lower studio costs and longer product lifespan. Additionally, its IP63 rating ensures surface waterproofing, making it adaptable for on-set requirements.

In October 2023, Samsung Display Co. Ltd., a South Korea-based producer of OLED and QD-OLED panels, acquired eMagin Corporation for $218 million. This acquisition aims to enhance eMagin's production capabilities, explore new applications and markets for its microdisplay technology, and utilize Samsung Display's resources and scale to accelerate growth and innovation. eMagin Corporation, based in the U.S., specializes in micro OLED displays for commercial applications.

Major companies operating in the commercial display market are Samsung Electronics Co Ltd., Dell Technologies Inc, Sony Corporation, Panasonic Holdings Corporation, Cisco Systems Inc, BOE Technology Group Co Ltd., NEC Corporation, LG Display Co Ltd., Sharp Corporation, Koninklijke Philips NV, Corning Incorporated, AUO Corporation, Planar Systems Inc, Japan Display Inc, Orion Images, Daktronics Inc, ViewSonic Corporation, E Ink Holdings Inc, HannStar Display Corporation, Christie Digital Systems Canada Inc, Elo Touch Solutions Inc, Allsee Technologies Ltd, AG Neovo, Baanto International Ltd, GVision USA, Xenarc Technologies Corp, Tote Vision, Euno Displays Technologies SL, Guangdong Baolun Electronic Co Ltd.

North America was the largest region in the commercial display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the commercial display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the commercial display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A commercial display is an electronic device intended for professional or business environments to present information, advertisements, or multimedia content. These displays are commonly utilized in retail stores, restaurants, hotels, airports, corporate offices, and other public or business areas for various functions, including advertising, information sharing, wayfinding, interactive experiences, and improving customer engagement.

The primary types of commercial displays include digital signage, display monitors, and display televisions (TVs). Digital signage consists of electronic screens used to present information, advertisements, and promotions in public spaces such as retail locations, transportation hubs, and corporate settings. It captures attention and delivers engaging content, thereby enhancing its market presence. The components are divided into hardware, software, and services, incorporating technologies such as liquid crystal display (LCD) and light-emitting diode (LED), among others. Display types encompass flat panels, curved panels, and various others, catering to applications in retail, hospitality, entertainment, sports venues, corporate settings, banking, healthcare, education, and transportation.

The commercial display market research report is one of a series of new reports that provides commercial display market statistics, including commercial display industry global market size, regional shares, competitors with an commercial display market share, detailed commercial display market segments, market trends and opportunities, and any further data you may need to thrive in the commercial display industry. This commercial display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The commercial display market consists of revenues earned by entities by providing services such as installation services, maintenance and support, content management, consulting and design, training, integration services, upgrades, and refresh cycles. The market value includes the value of related goods sold by the service provider or included within the service offering. The commercial display market also includes sales of interactive touchscreen displays, video walls, transparent displays, digital menu boards, kiosks, projection-based displays, and shelf-edge displays. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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