Career Education Counseling Market Report 2024

The career education counseling market size has grown strongly in recent years. It will grow from $2.49 billion in 2023 to $2.66 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth during the historic period can be attributed to the expansion of higher education institutions, economic recessions, changes in legislation and policy, increasing workforce diversity, and trends related to work-life balance.

The career education counseling market size is expected to see strong growth in the next few years. It will grow to $3.52 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth during the forecast period can be attributed to the rise of remote and hybrid work models, demographic shifts, increasing awareness of mental health, a focus on sustainability and ethical careers, and changes in the economic and labor market. Key trends in this period include personalized career guidance, a focus on soft skills development, support for career transitions, an emphasis on digital literacy, and the gamification of career counseling.

The growth of the career education counseling market is projected to be driven by the rising demand for international jobs. International jobs require individuals to work outside their home country, often involving cross-border assignments or global operations. This demand is largely fueled by globalization, which requires businesses and professionals to possess cross-border expertise and skills. Career education counseling assists individuals in navigating international job markets by offering guidance on global career opportunities, cultural adaptation, and the skills needed for cross-border employment. For instance, in May 2024, the Bureau of Labor Statistics, a US government agency, reported that in 2023, foreign-born individuals comprised 18.6% of the U.S. civilian labor force, up from 18.1% in 2022. Thus, the increasing demand for international jobs is contributing to the growth of the career education counseling market.

Leading companies in the career education counseling market are focusing on innovative solutions, such as updated websites that use artificial intelligence and machine learning to provide personalized guidance. These advanced websites offer improved user experiences through tailored content and automated features. For example, in June 2023, Hallo, a US-based software company, launched a career coaching and jobs platform featuring GPT-4 Coach Boris. This platform uses advanced AI technology to offer personalized career advice, resume building, and job search support. GPT-4 Coach Boris provides customized recommendations, interview preparation, and skill development resources, enhancing the job-seeking experience for users.

In April 2023, TopRankers Edtech Solutions Private Limited, an India-based company specializing in coaching and competitive exams, acquired ProBano Educational Services for an undisclosed amount. This acquisition aims to expand educational content and resources, improve service offerings, access ProBano’s user base and market presence, and drive innovation through technological integration. ProBano Educational Services is an India-based e-learning platform that offers online and offline career guidance for high school students.

Major companies operating in the career education counseling market are Microsoft Corporation, Bright Horizons Family Solutions LLC, Kaplan Inc., PowerSchool Holdings Inc., Upwork Global Inc., Varsity Tutors LLC, TPR Education LLC, HigherEdJobs LLC, Careerguide.com Private Limited, Talent Inc., Xello Inc., PeopleGrove Inc., PrepScholar Inc., Univariety, CIALFO PTE LTD, Workforce Solutions, InGenius Prep Inc., Goodwill Community Foundation Inc (GCF Global), Brainwonders, IvyWise LLC, Corvuss American Academy, Eddins Counseling Group PLLC, Prepory Coaching Group LLC, Stoodnt Inc., Mindler Education Private Limited.

North America was the largest region in the career education counseling market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the career education counseling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the career education counseling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Career education counseling involves professional services designed to assist individuals in making informed decisions about their educational and career paths. This process includes assessing interests, skills, and values, offering personalized guidance, and providing resources for career planning, job search strategies, and skill development. It helps clients achieve their career goals and manage transitions in their professional lives.

The main types of career education counseling include independent career transition coaches, limited outplacement assistance, career marketing firms, self-directed job search support, and others. Independent career transition coaches provide personalized guidance to individuals undergoing career changes, assisting with job search strategies, resume building, and interview preparation. These services are available in both online and offline formats and cater to various applications such as school students, educational institutions or universities, career professionals, and individuals seeking foreign education.

The career education counseling market research report is one of a series of new reports that provides career education counseling market statistics, including career education counseling industry global market size, regional shares, competitors with an career education counseling market share, detailed career education counseling market segments, market trends, and opportunities, and any further data you may need to thrive in the career education counseling industry. This career education counseling market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The career education counseling market includes revenues earned by entities by providing services such as career assessment tests, personalized career guidance, online career resources and tools, coaching for career transitions and advancements, and support for educational planning and academic advising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.