Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Americas region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The Americas accounted for the largest share of the global consumer health market, with value sales of $139 billion in 2024. The region also recorded the highest per capita consumption and spending in 2024. The market is projected to grow at a 4.4% CAGR from 2024 to 2029, reaching $172.1 billion by 2029. Growth will be driven by rising health consciousness and consumers’ increasing awareness of unmet health needs. In 2024, over-the-counter (OTC) healthcare held the largest value share at 49.6%, followed by vitamins and dietary supplements at 36.7%. The consumer health industry in the Americas in 2024 is fragmented, with the top five companies accounting for a value share of 24.9%, led by Haleon with a value share of 5.2%.
The Americas accounted for the largest share of the global consumer health market, with value sales of $139 billion in 2024. The region also recorded the highest per capita consumption and spending in 2024. The market is projected to grow at a 4.4% CAGR from 2024 to 2029, reaching $172.1 billion by 2029. Growth will be driven by rising health consciousness and consumers’ increasing awareness of unmet health needs. In 2024, over-the-counter (OTC) healthcare held the largest value share at 49.6%, followed by vitamins and dietary supplements at 36.7%. The consumer health industry in the Americas in 2024 is fragmented, with the top five companies accounting for a value share of 24.9%, led by Haleon with a value share of 5.2%.
Report Scope
This report brings together multiple data sources to provide a comprehensive overview of the Americas consumer health industry, analyzing data from 21 countries in the region. It includes an analysis of the following:- Market environment: Includes industry size, market size, and growth analysis by sector.
- High-potential countries analysis: It provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview and key trends across high-potential countries.
- Success stories: This section features some of the most compelling consumer health products manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how certain manufacturers achieved success in the industry and insights.
- Competitive environment: Provides an overview of leading companies in the Americas region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis of the leading distribution channels in the Americas consumer health industry in 2024. It covers five distribution channels: direct sellers, modern retail, specialist retail, traditional retail, and cash & carries and warehouse clubs.
- Challenges and outlook: Provides the challenges and outlook pertaining to the Americas consumer health products industry.
- Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Market Environment
- Regional Market Size Comparison - Americas vs. Other Regions
- Growth Comparison - Value and Volume Growth by Region
- Americas Market Growth Analysis by Country
- Americas Market Growth Analysis by Sectors
- High-Potential Countries Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Americas
- Overview of High-Potential Countries in the Americas
- Growth Contribution Analysis by Country
- Value Share Analysis of Consumer Health Sectors
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Country Deep Dive
- Overview of the US Consumer Health Industry
- Key Trends in the US Consumer Health Industry
- Overview of the Brazilian Consumer Health Industry
- Key Trends in the Brazilian Consumer Health Industry
- Overview of the Canadian Consumer Health Industry
- Key Trends in the Canadian Consumer Health Industry
- Overview of the Chilean Consumer Health Industry
- Key Trends in the Chilean Consumer Health Industry
- Success Stories
- About Success Stories
- Case Study: Neuriva Ultra
- Case Study: Ocean Saving Omega™
- Competitive Environment
- Leading Companies’ Shares in the Americas Consumer Health Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Americas Consumer Health Industry
- Leading Brands in the Americas Consumer Health Industry
- Private label Penetration in the Americas Consumer Health Industry
- Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Challenges and Future Outlook
- Key Challenges in the Americas Consumer Health Industry
- Future Outlook of the Americas Consumer Health Industry
- Select Industry Metrics
- Americas Consumer Health Patent Filings, Grants, and Publications
- Americas Consumer Health Patent Filings by Company
- Global Consumer Health Patent Filings
- Americas Consumer Health Job Analytics by Company
- Americas Consumer Health Job Analytics by Theme
- Global Consumer Health Deals
- Appendix
- Definitions
- About the Analyst
- Regional comparison: Market size, CAGR, and per capita analysis
- Overview of high-potential countries in the Americas
- Sector value shares of the consumer health industry, by country, 2024
- Top five companies’ shares by brand (in value terms) in the Americas consumer health industry, 2024
- Private label penetration (in value terms) in consumer health industry, 2024
- Leading distribution channels in the Americas consumer health Industry by country, value share (%), 2024
- Leading distribution channels in the Americas consumer health Industry by sector, value share (%), 2024
- Annual value growth analysis by region, ($ million) 2024-29
- Annual volume growth analysis by region, (million kg), 2024-29
- Annual volume growth analysis by region, (million liters), 2024-29
- Country value size and CAGR analysis grid based on regional average
- Value growth analysis by sector in the Americas, 2019-29
- Country-level contribution to the growth of the OTC healthcare sector in the Americas, 2024-29
- Country-level contribution to the growth of the sports and active nutrition sector in the Americas, 2024-29
- Country-level contribution to the growth of the vitamins and dietary supplements sector in the Americas, 2024-29
- Per capita consumption by sector in the Americas by country, 2024
- Per capita expenditure in the Americas by country and sector, 2024
- US: Market size ($B) and CAGR
- US: Sector value share (2024)
- US: Company value share (2024)
- US: Distribution value share (2024)
- Brazil: Market size ($B) and CAGR
- Brazil: Sector value share (2024)
- Brazil: Company value share (2024)
- Brazil: Distribution value share (2024)
- Canada: Market size ($B) and CAGR
- Canada: Sector value share (2024)
- Canada: Company value share (2024)
- Canada: Distribution value share (2024)
- Chile: Market size ($B) and CAGR
- Chile: Sector value share (2024)
- Chile: Company value share (2024)
- Chile: Distribution value share (2024)
- Leading companies in the Americas consumer health industry by value sales (% share), 2024
- Leading companies in the Americas consumer health industry by value sales ($ million), 2024
- Leading brands (including private label) in the Americas consumer health industry by value sales ($ million), 2024
- Total consumer health industry patent filings, Americas, 2024
- Consumer health industry patent filings by leading companies, Americas, 2024
- Total consumer health industry patent filings for key markets, 2024
- Total job postings in Americas consumer health industry by company, 2024
- Job postings in Americas consumer health industry by theme, 2024
- Deals in the consumer health industry by geography, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Haleon
- Kenvue
- Bayer
- Nestlé
- Herbalife Interantional
