The UK: Home Category Data, The Consumer - Tableware report offers a comprehensive insight into consumer attitudes in the UK tableware market. The report focuses on four key subcategories: overall tableware, accessories, sets, crockery, drinking, and cutlery. Consumer data is based on our 2024 UK Tableware survey, using a panel of 2,000 nationally representative consumers.
52.3% of UK consumers have purchased tableware in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be moving into a new home and not already own tableware items. Amazon is the retailer most visited and purchased from, followed by Tesco and ASDA.
52.3% of UK consumers have purchased tableware in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be moving into a new home and not already own tableware items. Amazon is the retailer most visited and purchased from, followed by Tesco and ASDA.
Scope
- Amazon holds the highest conversion rate in the overall tableware market, followed by Tesco
- 85.4% of respondents cited that they find it easier to browse for goods online compared with visiting shops
- Drinking is the category the most consumers have purchased from, with mugs being the most popular product
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Channel Use
- Research Prior to Purchase
- Opinions on Shopping Online
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailers Purchased from by Subcategory (Top 5), 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Brand conversion by subcategory
- Drivers of brand choice
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - Tesco, 2024
- Retailer Profile - ASDA, 2024
- Retailer Profile - IKEA, 2024
- Retailer Profile - B&M, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Shopper Research Process, 2024
- Interaction with staff instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views on Online Shopping for Tableware, 2024
- Satisfaction with Online Shopping for Tableware, 2024
- Views Prior to Purchase, 2024
- Factors of Importance, 2024
- Opinions on Tableware, 2024
- Materials consumers normally buy for tableware
- Type of room consumers have in their homes
- Type of meals consumers usually eat at home on a normal day
- Where consumers normally eat everyday evening meals when at home
