Post Event Analysis - Tour de France 2024

An analysis of the recent 2024 Tour de France, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The estimated media revenue for the 2024 Tour de France was $23.85 million. The largest media deal in terms of annual value for the 2024 Tour de France was with Eurosport. In Australia, more than 7.7 million viewers tuned in on SBS. Over 57 million hours of Tour de France coverage was consumed across SBS TV and SBS On Demand. This was SBS’s best coverage of the Tour de France to date.
The sponsorship revenue for the 2024 Tour de France is estimated to be worth $70.06 million. The largest sponsorship deals in terms of annual value for the 2024 Tour de France was their partnership with LCL. The five-year deal, which covers the 2024 to 2028 period, sees LCL sponsor the Tour de France’s yellow jersey. Continental, the tyre brand, served as the main sponsor of the race and were also the partner of each stage victory, with a Continental representative present the trophy to the winner of the stage on the podium.

• At the 2024 Tour de France, the 176 competitors raced for a share of €2,301, 200 ($2,511,288). The winner of the 2024 Tour de France, Tadej Pogačar, received the largest amount of prize money out of all the competitors, receiving €500,000 ($542,140). Prize money was also awarded for leading the classifications each day, with €500 ($556) per stage given to the man in yellow, and €300 ($333) to the other distinctive riders. The green jersey winner, Biniam Girmay, who is the rider with the most sprint points at the end of the race, received €25,000 (27,810).

Scope

• This report provides an overview of the recent 2024 Tour de France, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Reasons to Buy

• For those wanting an in-depth analysis of the 2024 Tour de France, in the sense of both business and popularity.