The Global Beetroot Powder Market size is expected to reach $786.9 million by 2031, rising at a market growth of 9.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 5,577.7 tonnes experiencing a growth of 11.6% (2020-2023).
The growth in Asia Pacific region is fueled by several factors, including the rising awareness of natural health supplements, expanding middle-class populations, and increasing consumer interest in superfoods. Countries such as China, Japan, and India have witnessed a surge in demand for plant-based supplements and functional foods, driven by the shift toward healthier lifestyles and dietary habits. Also, the Indian market would utilize 115.05 tonnes of this powder in Cosmetics & Personal Care applications by 2031. Consequently, the Asia Pacific region would acquire nearly 30% of the total market share by 2031.
Beetroot powder, renowned for its high content of essential vitamins, minerals, and antioxidants, has captivated the attention of health-conscious individuals. Moreover, a prominent study conducted by Queen Mary University of London in 2010 demonstrated that regular consumption of beetroot juice or powder could significantly reduce blood pressure, offering a natural solution for those at risk of hypertension. Hence, these developments are driving the growth of the market.
Additionally, Functional foods and beverages have experienced a significant increase in demand as consumers seek out foods that offer health benefits that surpass fundamental nutrition. Beyond beverages, this powder is increasingly added to energy bars, snacks, and dietary supplements. Thus, these factors will aid in the expansion of the market.
However, the production of this powder is highly dependent on the availability and pricing of fresh beetroots, which are susceptible to various external factors that can impact their supply. Price volatility is also significantly influenced by supply chain disruptions. Transportation delays, fuel price hikes, and logistical issues can complicate getting fresh beets from farms to production facilities. Hence, the inability to maintain consistent and affordable pricing can stifle consumer demand, limit market penetration, and slow the growth of the market.
The growth in Asia Pacific region is fueled by several factors, including the rising awareness of natural health supplements, expanding middle-class populations, and increasing consumer interest in superfoods. Countries such as China, Japan, and India have witnessed a surge in demand for plant-based supplements and functional foods, driven by the shift toward healthier lifestyles and dietary habits. Also, the Indian market would utilize 115.05 tonnes of this powder in Cosmetics & Personal Care applications by 2031. Consequently, the Asia Pacific region would acquire nearly 30% of the total market share by 2031.
Beetroot powder, renowned for its high content of essential vitamins, minerals, and antioxidants, has captivated the attention of health-conscious individuals. Moreover, a prominent study conducted by Queen Mary University of London in 2010 demonstrated that regular consumption of beetroot juice or powder could significantly reduce blood pressure, offering a natural solution for those at risk of hypertension. Hence, these developments are driving the growth of the market.
Additionally, Functional foods and beverages have experienced a significant increase in demand as consumers seek out foods that offer health benefits that surpass fundamental nutrition. Beyond beverages, this powder is increasingly added to energy bars, snacks, and dietary supplements. Thus, these factors will aid in the expansion of the market.
However, the production of this powder is highly dependent on the availability and pricing of fresh beetroots, which are susceptible to various external factors that can impact their supply. Price volatility is also significantly influenced by supply chain disruptions. Transportation delays, fuel price hikes, and logistical issues can complicate getting fresh beets from farms to production facilities. Hence, the inability to maintain consistent and affordable pricing can stifle consumer demand, limit market penetration, and slow the growth of the market.
Driving and Restraining Factors
Drivers
- Growing health and wellness trends
- Expanding functional food and beverage industry
- E-commerce and online retail growth
Restraints
- Price volatility of raw materials
- Limited consumer awareness about beetroot powder
Opportunities
- Increased awareness about detox and digestive health
- Demand for clean label and organic products
Challenges
- Issues pertaining to taste and texture
- Competition from available and well-known substitutes
Product Outlook
Based on product, the market is bifurcated into conventional and organic. The organic segment procured 46% revenue share in the market in 2023. In terms of volume, the segment registered2,313.1 tonnes in 2023. The growing consumer preference for clean-label and pesticide-free products has driven the demand for organic powder.Application Outlook
On the basis of application, the market is classified into food & beverage, nutraceuticals & dietary supplements, cosmetics & personal care, and others. The nutraceuticals & dietary supplements segment recorded 29% revenue share in the market in 2023. Nutraceuticals, which integrate the nutritional advantages of food with the potential therapeutic effects of pharmaceuticals, have experienced significant growth in prominence in recent years.Distribution Channel Outlook
By distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online, and others. The convenience stores segment garnered 27% revenue share in the market in 2023. In terms of volume, the segment recorded 1,505.7 tonnes in 2023. Convenience stores cater to consumers seeking quick and easy access to health products in local, often urban settings.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 38% revenue share in the market in 2023. The region's widespread adoption of functional foods and dietary supplements, the strong consumer emphasis on health and wellness, and the region's increased demand for natural constituents in the food and beverage industry are all contributing factors to this dominance.List of Key Companies Profiled
- Biofinest LLC
- Supergarden
- Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- PharmaCare (New Zealand) Ltd.
- GO Superfoods Ltd.
- Natures Aid
- Botanical Ingredients Ltd.
- Terrasoul Superfoods
- Yesraj Agro Exports Pvt. Ltd.
- Cultivator Natural Products Pvt. Ltd.
Market Report Segmentation
By Product (Volume, Tonnes, USD Million, 2020-2031)
- Conventional
- Organic
By Application (Volume, Tonnes, USD Million, 2020-2031)
- Food & Beverage
- Nutraceuticals & Dietary Supplements
- Cosmetics & Personal Care
- Other Applications
By Distribution Channel (Volume, Tonnes, USD Million, 2020-2031)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Other Distribution Channels
By Geography (Volume, Tonnes, USD Million, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Beetroot Powder Market by Product
Chapter 5. Global Beetroot Powder Market by Application
Chapter 6. Global Beetroot Powder Market by Distribution Channel
Chapter 7. Global Beetroot Powder Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Biofinest LLC
- Supergarden
- Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- PharmaCare (New Zealand) Ltd.
- GO Superfoods Ltd.
- Natures Aid
- Botanical Ingredients Ltd.
- Terrasoul Superfoods
- Yesraj Agro Exports Pvt. Ltd.
- Cultivator Natural Products Pvt. Ltd.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 337 |
| Published | September 2024 |
| Forecast Period | 2023 - 2031 |
| Estimated Market Value ( USD | $ 407.7 Million |
| Forecasted Market Value ( USD | $ 786.9 Million |
| Compound Annual Growth Rate | 9.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
