This report discusses the five key trends that are driving operational thinking around value chains and business models in home and garden, the evolving strategies for seeking growth versus creating brand and product differentiation, along with the key insights defining innovation priorities. There are business models proving more “fit” in evolutionary terms that can be learnt from, while there are opportunities to be exploited, even in (perhaps especially in) an industry seeing a decline.
The Top Industry Trends in Home and Garden global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Key findings
Seeking success when facing long-term decline
There are three ways companies seek growth: new markets (fast growing emerging countries), new revenue streams (marketplace and retail media), or better exploitation of existing markets (segmentation). This is not new, but the existential urgency brought on by stagnation in core markets and the speed of market entry afforded by marketplaces means rapid evolution.
Affordability and the value chain crisis for passing costs forward
If audited, the inability to pass forward rising costs in a value chain is considered one of the most dangerous weaknesses in a business model, and many value chains proved weak on that factor during 2022-24. This is causing insolvency and driving value chain investment from both retailers and brands to own more of the value chain and be less dependent on each other.
Wellness and elevating the experience of consumption aim to create new value
With economic value being dominant in the key buying factors for shopping in 2023-2024, and with that defined by operational factors, marketing teams are looking to emotional differentiation, focusing both on the rising psychology and improving science around wellness and mood, along with studying social dynamics and the experience of consumption.
Our living space feels increasingly small, crowded and cluttered
One of the clearest patterns visible in SKU level analysis of product data is the rise of space-saving claims in furniture, homewares and related products like small cooking appliances. This is about communicating existing features or clutter management, with new SKU launches since the second half of 2023 carrying far more messages, and the curve is rising.
Company actions begin to match 2030 sustainability promises
2025 will be “tomorrow” very soon, and with that, the five-year planning horizon brings 2030 into view, along with the sustainability promises made to shareholders, governments and shoppers. Leaders across home and garden are showing how they are going to meet those promises, and in so doing, they are building roadmaps the sector can follow.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- IKEA
- Kingfisher
- Groupe SEB
- Riedel
