The UK: Home Category Data, The Consumer - Table linens report offers a comprehensive insight into consumer attitudes in the UK table linen market. The report focuses on overall table linen and its seven sub-categories: tablecloths, placemats, coasters, napkins, table runners, table protectors, and napkin rings. Consumer data is based on our 2024 UK Table linens survey, using a panel of 2,000 nationally representative consumers.
22.5% of UK consumers have purchased table linens in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be replacing their old or worn-out table linen products. Amazon is the retailer most visited and purchased from, followed by Dunelm and Tesco.
22.5% of UK consumers have purchased table linens in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be replacing their old or worn-out table linen products. Amazon is the retailer most visited and purchased from, followed by Dunelm and Tesco.
Scope
- ASDA holds the highest conversion rate in the overall table linens market, followed by Dunelm.
- 78.7% of respondents cited that they find it easier to browse for goods online compared with visiting shops.
- Replacement is the most important driver of table linen purchases.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".
Table of Contents
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand drivers
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Drivers of brand choice
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - Dunelm, 2024
- Retailer Profile - Tesco, 2024
- Retailer Profile - ASDA, 2024
- Retailer Profile - IKEA, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Brand Choice- Considered & Purchased from, 2024
- Drivers of Brand Choice, 2024
- Shopper Research Process, 2024
- Interaction with staff instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views on Online Shopping for Table linens, 2024
- Satisfaction with Online Shopping for Table linens, 2024
- Views Prior to Purchase, 2024
- Purpose of Purchase for Table linens, 2024
- Designs Considered while Purchasing Table linen, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- B&M
- Dunelm
- Home Bargains
- IKEA
- Poundland
- Sainsbury's
- Tesco
- The Range
