Sugar reduction is a strategy to reformulate food and non-alcoholic beverage products that are considered to have an unhealthy amount of ingredients. Leading food and drink brands are working with government bodies and third-party organizations to offer product solutions that provide nutritional benefits and under the suggested daily dosage. Nutrition based initiatives are primarily driven by concerns that high consumption of sugar leads to health challenges, such as obesity, heart disease, and diabetes. The content of sugar also impacts decision-making for consumers during their shopping, as many continue to seek products with low sugar content.
Consumer demand for healthier, better-for-you products drives the sugar reduction theme. Over a third of shoppers globally find low-sugar and sugarfree products an essential aspect of their product decision-making. In response, food and beverage brands have set objectives to increase low sugar offerings by incorporating high-intensity sweeteners in formulations.
Consumer demand for healthier, better-for-you products drives the sugar reduction theme. Over a third of shoppers globally find low-sugar and sugarfree products an essential aspect of their product decision-making. In response, food and beverage brands have set objectives to increase low sugar offerings by incorporating high-intensity sweeteners in formulations.
Scope
- In the long-term, the growth of the sugar reduction theme will rely on investment in technology that will increase the quality of sweeteners and make operation costs more affordable.
- Brand leaders have shown trials in AI-driven systems to ease sweetener extraction methods and to discover optimized sweetener pairing to minimize changes in taste and texture.
- The future of the theme will also rely on government restrictions on sugar content. If regulation on sugar becomes stricter, brands will have to depend on heavier investment in alternative ingredients to avoid government charges.
Reasons to Buy
- Gain insight into the latest plant-based diet trends in FMCG and who are the leading companies in the theme.
- Identify emerging formulation strategies to help better position your company.
- Discover how rapid enforced changes over the past year will influence consumer reactions.
Table of Contents
- Executive Summary
- Related reports
- Report type
- Players
- Thematic Briefing
- What does the sugar reduction theme look like in 2024?
- Sugar reduction in the food industry
- Sugar reduction in the non-alcoholic drinks industry
- Sugar reduction in the foodservice industry
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Market size and growth forecasts
- Growth of reduced sugar grocery food and beverage products
- Category growth for reduced sugar grocery food and beverage products
- Foodservice online menu landscape
- Use cases
- Kirin and FANCL Calolimit Apple Sparkling
- General Mills Nature Valley savory range
- Chipotle low and no sugar soda partnerships
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Patent trends
- Value Chain
- Suppliers
- Manufacturers
- Regulation
- Policies and regulations
- Sugar taxes
- Advertising restrictions
- Consumer behavior
- Health consciousness
- Moderation
- Accessibility preference
- Technology
- Synthetic alternatives
- Food processing innovations
- Digital lifestyles
- Sub-trends
- Companies
- Sector Scorecards
- Non-alcoholic beverage sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Confectionery and snacks sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- The analyst reports
- Thematic Research Methodology
- About the Analyst
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PepsiCo
- Nongfu Spring
- Danone
- Nestlé
- Asahi
- Kirin Holdings
- Unilever
- Ito En
- Keurig Dr Pepper
- Coca-Cola
- Britvic
- PepsiCo
- Kraft Heinz
- General Mills
- Cloetta
- Hershey
- Lindt
- Mondelēz
- PVM
- Morinaga
