Pet Raw Food Market Report 2024

The pet raw food market size has grown rapidly in recent years. It will grow from $3.21 billion in 2023 to $3.68 billion in 2024 at a compound annual growth rate (CAGR) of 14.6%. The growth during the historic period can be attributed to increased awareness of climate impact, growing endorsements from veterinarians, the development of convenient raw food formats, heightened awareness of pet obesity, and stricter regulations and higher safety standards.

The pet raw food market size is expected to see rapid growth in the next few years. It will grow to $6.39 billion in 2028 at a compound annual growth rate (CAGR) of 14.8%. The anticipated growth in the forecast period can be attributed to a focus on health and wellness, the rise of e-commerce platforms, growing interest in functional foods, emphasis on locally sourced ingredients, and increased investment in consumer education. Major trends expected during this period include subscription-based models, innovations in sustainable packaging, advances in food technology, exploration of novel ingredients, and a demand for sustainable protein sources.

The rise in pet ownership is anticipated to drive the growth of the pet raw food market in the coming years. Pet ownership involves the care and maintenance of domesticated animals for companionship, protection, or enjoyment. Factors contributing to the increase in pet ownership include the desire for companionship and emotional support, greater awareness of animal welfare, and the influence of social media. Pet owners are increasingly opting for raw pet food, valuing natural and nutritious products with fewer additives that align with pets' natural diets and resemble their wild counterparts. For example, in April 2023, the People's Dispensary for Sick Animals, a UK-based veterinary charity, reported that 53% of UK adults owned a pet in 2023, up from 51% in February 2020, with dog ownership rising to 29% from 26% in February 2020. This growing trend in pet ownership is fueling the expansion of the pet raw food market.

Leading companies in the pet raw food market are developing innovative products, such as freeze-dried nutrition, to provide the benefits of raw pet food in a convenient kibble form. Freeze-drying involves freezing the food at very low temperatures and then drying it in a vacuum, which preserves much of the original nutritional value and quality while allowing for long-term storage. For instance, in March 2024, Primal Pet Foods, a US-based manufacturer of high-quality raw pet foods, introduced Kibble in the Raw. This product offers a superior nutritional option with uncooked ingredients such as raw beef, pork, fish, or chicken, and features freeze-dried raw protein to retain maximum nutrients and flavor without synthetic additives. This convenient and nutritious format appeals to pet owners seeking the best health benefits and natural feeding solutions for their pets.

In August 2021, Kinderhook Industries LLC, a US-based private equity firm, acquired Primal Pet Foods for an undisclosed amount. This acquisition is expected to enhance Kinderhook's manufacturing capabilities and strengthen Primal's position in the raw frozen and freeze-dried pet food market. It will improve production to meet the rising consumer demand for premium, minimally processed pet nutrition. Primal Pet Foods is known for its high-quality raw and fresh pet food products.

Major companies operating in the pet raw food market are Stella & Chewy's, Sojourner Farms LLC, Nature's Variety, Instinct Pet Food, The Honest Kitchen, Northwest Naturals, Halo Pets, Bravo Pet Foods, Red Dog Blue Kat, Darwin's Natural Pet Products, Big Dog Natural, Dr. Harvey's, Vital Essentials, Steve's Real Food, Answers Pet Food, SmallbatchPets, BARF World Inc., OC Raw Dog, Carnivora, Totally Raw Pet Food Inc., Momentum Carnivore Nutrition, K9 Natural, Raw Bistro, Proudi.

North America was the largest region in the pet raw food market in 2023. The regions covered in the pet raw food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet raw food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pet raw food consists of uncooked and unprocessed food designed for consumption by pets, primarily dogs and cats. The primary aim of feeding raw food is to offer a diet that closely resembles what animals would naturally consume in the wild, which is thought to be more biologically appropriate for their digestive systems.

The main types of pet raw food include kibble-plus, frozen, dehydrated, and freeze-dried options. Kibble-plus is a dry pet food that incorporates raw meat, freeze-dried raw chunks, or other raw ingredients. These products cater to various animals, such as dogs and cats, and are available through both online and offline sales channels.

The pet raw food market research report is one of a series of new reports that provides pet raw food market statistics, including pet raw food industry global market size, regional shares, competitors with a pet raw food market share, detailed pet raw food market segments, market trends, and opportunities, and any further data you may need to thrive in the pet raw food industry. This pet raw food market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet raw food market consists of sales of raw meat mixes, meal patties, and raw bones. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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