Packaged Food Private Label Market Report 2024

The packaged food private label market size has grown strongly in recent years. It will grow from $28.4 billion in 2023 to $30.22 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth during the historic period can be credited to enhanced quality and alignment with consumer preferences, a greater focus on sustainability, partnerships between retailers and manufacturers or local producers, advancements in retail formats such as convenience stores, and expansion into premium product segments.

The packaged food private label market size is expected to see strong growth in the next few years. It will grow to $38.91 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The projected growth during the forecast period is expected to be driven by heightened consumer trust in private label brands, expansion into premium product segments, growing consumer interest in health-conscious and organic items, and the impact of social media in promoting these products. Key trends for this period include the rise of e-commerce platforms, creation of distinctive private label products, implementation of advanced packaging technologies, investment in research and development for product innovation, and educational campaigns aimed at informing consumers.

The expansion of online shopping and e-commerce platforms is anticipated to drive the growth of the packaged food private label market. The surge in online shopping and e-commerce is attributed to increased convenience, a wider array of products, and advancements in digital technology. These platforms enhance the growth of packaged food private labels by providing greater accessibility, a broad range of products, and competitive pricing to a wide consumer audience. For example, the Census Bureau of the Department of Commerce reported in May 2024 that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, reflecting a 2.1% increase from the fourth quarter of 2023. Consequently, the growth of online shopping and e-commerce is fueling the expansion of the packaged food private label market.

Leading companies in the packaged food private label market are focusing on creating advanced products, such as sustainable private food labels, to gain a competitive advantage. Sustainable private food labels emphasize sustainability throughout their entire lifecycle, from raw material sourcing to production, packaging, distribution, and disposal. For instance, in October 2023, Giant Eagle, Inc., a US-based supermarket chain, relaunched its private label brand, Nature's Basket, with a strong emphasis on sustainability. This move responds to growing consumer demand for products that reflect environmental, social, and governance (ESG) principles. The relaunch includes a commitment to using responsibly sourced, high-quality ingredients in all Nature's Basket products, ensuring customers can trust the quality and ethical standards of their purchases.

In November 2022, Smithfield Foods, Inc., a US-based food company, acquired Goodies Meat Production SRL for an undisclosed amount. This acquisition supports Smithfield Europe’s strategic growth objectives and enhances its existing operations. Goodies Meat Production SRL, based in Romania, is a producer of private-label packaged livestock meat.

Major companies operating in the packaged food private label market are Walmart Inc, Costco Wholesale Corporation, ALDI, Ahold Delhaize, Carrefour, Dollar General, Trader Joe's, Wegmans Food Markets, Giant Eagle, EDDY FOODS INC., Gehl Foods LLC, Giraffe Foods Inc., Giovanni Food Company Inc., GOOD FOOD GROUP A/S, Family Dollar, Fibro Foods, A&Y Food Industries, Aditifoods, Candor Foods Pvt. Ltd., Mahaan Milk Foods Ltd., Pemberton's Gourmet Foods, Taylor Gleason Enterprises.

Europe was the largest region in the packaged food private label market in 2023. The regions covered in the packaged food private label market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the packaged food private label market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Packaged food private labels are items produced and marketed by retailers rather than traditional food manufacturers. These labels give retailers greater control over pricing, quality, and branding, allowing them to offer cost-effective alternatives to national brands and tailor products to specific consumer needs. Private labels are used strategically to set retail offerings apart, boost profit margins, and foster customer loyalty through perceived value and quality.

Private label packaged food products include categories such as bakery items, dairy, meat, condiments and sauces, general food, water, juice, carbonated beverages, alcoholic drinks, and others. Bakery items consist of a range of baked goods such as bread, pastries, cakes, and cookies, all marketed under a retailer's brand instead of a manufacturer's. These products are distributed through various channels, including supermarkets, convenience stores, department stores, online retailers, and more, and are commonly used in supermarkets, hypermarkets, and e-commerce platforms.

The packaged food private label market research report is one of a series of new reports that provides packaged food private label market statistics, including packaged food private label industry global market size, regional shares, competitors with a packaged food private label market share, detailed packaged food private label market segments, market trends and opportunities, and any further data you may need to thrive in the packaged food private label industry. This packaged food private label market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The packaged food private label market consists of sales of canned and jarred foods, frozen foods, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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