Packaged Food Private Label Market Report 2026

The packaged food private label market size has grown strongly in recent years. It will grow from $31.93 billion in 2025 to $33.93 billion in 2026 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to expansion of organized retail chains, rising consumer price sensitivity, growth in supermarket private label strategies, improved private label product quality, expansion of modern retail formats.

The packaged food private label market size is expected to see strong growth in the next few years. It will grow to $43.11 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing use of data-driven assortment planning, rising demand for sustainable private label products, expansion of online private label food sales, growing focus on retailer brand differentiation, increasing adoption of smart packaging solutions. Major trends in the forecast period include expansion of value-oriented private label food lines, growing focus on clean-label and transparency claims, rising penetration of premium private label offerings, increased customization based on regional preferences, enhanced investment in private label branding and packaging.

The growth of online shopping and e-commerce platforms is expected to propel the growth of the packaged food private label market going forward. Online shopping and e-commerce platforms are expanding rapidly due to increased consumer convenience, wider product availability, competitive pricing, and advancements in digital technologies such as mobile payments and logistics networks. These platforms support the growth of packaged food private labels by improving product visibility, enabling direct-to-consumer access, and allowing retailers to offer value-driven alternatives alongside national brands. For instance, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, representing a 2.1% increase (±0.7%) from the fourth quarter of 2023. Therefore, the growth of online shopping and e-commerce platforms is driving the growth of the packaged food private label market.

Leading companies in the packaged food private label market are focusing on creating advanced products, such as sustainable private food labels, to gain a competitive advantage. Sustainable private food labels emphasize sustainability throughout their entire lifecycle, from raw material sourcing to production, packaging, distribution, and disposal. For instance, in October 2023, Giant Eagle, Inc., a US-based supermarket chain, relaunched its private label brand, Nature's Basket, with a strong emphasis on sustainability. This move responds to growing consumer demand for products that reflect environmental, social, and governance (ESG) principles. The relaunch includes a commitment to using responsibly sourced, high-quality ingredients in all Nature's Basket products, ensuring customers can trust the quality and ethical standards of their purchases.

In February 2024, Clayton Dubilier & Rice, a US-based private equity firm, acquired Shearer’s Foods for an undisclosed amount. Through this acquisition, Clayton Dubilier & Rice aims to strengthen its position in the packaged food private label market by leveraging Shearer’s extensive manufacturing capabilities across snacks such as chips, crackers, cookies, wafers, and extruded products. Shearer’s Foods Inc. is a US-based manufacturer specializing in private-label packaged snacks for retailers and branded food companies.

Major companies operating in the packaged food private label market are Walmart Inc, Costco Wholesale Corporation, ALDI, Ahold Delhaize, Carrefour, Dollar General, Trader Joe's, Wegmans Food Markets, Giant Eagle, Family Dollar, Kroger, Tesco, Sainsbury’s, Lidl, Target Corporation, Coles Group, Woolworths Group (Australia), REWE Group, Auchan Retail, Spar International, Morrisons, Meijer, Migros.

Europe was the largest region in the packaged food private label market in 2025. The regions covered in the packaged food private label market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the packaged food private label market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The packaged food private label market consists of sales of canned and jarred foods, frozen foods, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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