Luxury Activewear Market Report 2026

The luxury activewear market size has grown strongly in recent years. It will grow from $6.76 billion in 2025 to $7.25 billion in 2026 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to growth in health and fitness awareness, expansion of luxury apparel consumption, rising influence of sports-inspired fashion, availability of advanced textile materials, increasing brand collaborations.

The luxury activewear market size is expected to see strong growth in the next few years. It will grow to $9.55 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to increasing demand for sustainable luxury fabrics, rising adoption of digital fashion retail, expansion of personalized activewear offerings, growing integration of wearable technology, increasing focus on experiential luxury branding. Major trends in the forecast period include increasing demand for premium performance fabrics, rising popularity of athleisure and wellness lifestyles, growing use of smart and functional textiles, expansion of direct-to-consumer luxury brands, enhanced focus on design and brand experience.

The increasing participation in sports and fitness activities is expected to drive the growth of the luxury activewear market in the coming years. This rise is fueled by growing health awareness, popular fitness trends, advancements in fitness technology, social media influence, and government initiatives promoting physical activity. Luxury activewear supports sports and fitness activities by combining high-performance fabrics, ergonomic designs, and stylish aesthetics, ensuring comfort, support, durability, and motivation for users. For instance, in June 2024, according to the Outdoor Industry Association (OIA), a US-based non-profit organization, the 2024 Outdoor Participation Trends Report indicated that the outdoor recreation participant base grew by 4.1% in 2023, reaching a record 175.8 million people. Therefore, the increasing engagement in sports and fitness activities is driving the luxury activewear market.

Key players in the luxury activewear market are focusing on developing premium casual athletic clothing that offers high-performance features. These premium garments provide stylish designs that enhance comfort, functionality, and versatility for both athletic and everyday use. For instance, in May 2024, Jennifer Sey, the former global brand president at Levi Strauss & Co., launched XX-XY Athletics, a line of premium casual athletic wear. XX-XY Athletics aims to deliver high-quality athletic apparel for both men and women while advocating for the preservation of women's sports integrity. The collections are designed to cater to active consumers and convey empowering messages.

In January 2024, BC Brands, a US-based luxury activewear company, acquired two significant US-based brands, Bandier and Carbon38, for an undisclosed amount. This acquisition is intended to improve BC Brands' operational efficiency and expand its market presence by combining the strengths of both brands. Bandier and Carbon38 are known for their fashionable luxury activewear, including leggings, sneakers, and workout apparel.

Major companies operating in the luxury activewear market are Lululemon Athletica, Sweaty Betty, Alo Yoga, Carbon38, PE Nation, Splits59, The Upside, Vaara, Live The Process, Ultracor, Year of Ours, Lucas Hugh, Michis, Heroine Sport, Tala, Beyond Yoga, Varley, Bandier, No Kaoi, Koral.

North America was the largest region in the luxury activewear market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury activewear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury activewear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The luxury activewear market consists of sales of yoga mats, resistance bands, foam rollers, gym bags, and weights and dumbbells. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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