Live E-commerce Market Report 2026

The live e-commerce market size has grown rapidly in recent years. It will grow from $2.27 trillion in 2025 to $2.58 trillion in 2026 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to increasing internet penetration, growth of social media platforms, rise of mobile commerce, consumer preference for interactive shopping, expansion of domestic live streaming platforms.

The live e-commerce market size is expected to see rapid growth in the next few years. It will grow to $4.33 trillion in 2030 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to adoption of immersive AR/VR experiences, integration of AI-powered recommendation engines, growth of cross-border e-commerce, enhanced mobile payment solutions, development of influencer-driven marketing strategies. Major trends in the forecast period include interactive live shopping sessions, real-time customer feedback integration, gamification of live commerce, social media influencer integration, personalized product recommendations.

The growing internet penetration is expected to drive the expansion of the live e-commerce market in the future. This rise in internet penetration is fueled by an increasing dependence on digital communication, e-commerce, access to information, and remote work capabilities. The internet plays a crucial role in live e-commerce by facilitating real-time interactions between sellers and buyers through livestreams, which enhances engagement and enables instant transactions. For example, in February 2023, Meltwater, a Netherlands-based software company, reported that the number of internet users in the UK grew by 224,000 (0.3 percent) from 2022 to 2023. As a result, the rise in internet penetration is driving the growth of the live e-commerce market.

Leading companies in the live e-commerce sector are concentrating on developing advanced technologies, such as 'shop the show' technology, to improve user engagement and optimize the shopping experience. 'Shop the show' technology refers to interactive systems that allow viewers to purchase products featured in live broadcasts or events directly from their screens. For instance, in April 2024, Amazon.com Inc., a U.S.-based e-commerce giant, introduced the FAST Channel, an interactive and shoppable feature available on Prime Video and Amazon Freevee. This channel incorporates Amazon's 'shop the show' technology, enabling customers to browse, shop, and interact with content while watching TV, using their mobile devices. The channel operates 24/7, offering programming from popular creators, celebrities, and brands, and facilitates easy browsing and purchasing of featured products via the Amazon Shopping app.

In November 2023, IPG Mediabrands Commerce, a U.S.-based media and marketing agency, entered into a partnership with Stickler to develop a comprehensive Live Commerce solution for brands in the Asia-Pacific region. This collaboration aims to provide scalable solutions for brands seeking to establish a foothold in the Live Commerce arena, thereby capturing a larger share of consumer spending in this emerging market segment. Stickler, a U.S.-based provider of live commerce technology and solutions, plays a pivotal role in enabling brands and retailers to leverage this innovative channel.

Major companies operating in the live e-commerce market are Amazon.com Inc, Alibaba Group Holding Limited, ByteDance Ltd, Kuaishou Technology, Meta Platforms Inc, Sea Limited, JD.com Inc, Pinduoduo Inc, MercadoLibre Inc, Qurate Retail Inc, Rakuten Group Inc, Coupang Inc, Mogu Inc, Yunji Inc, Flipkart Private Limited, Inly Media Co Ltd, Gravy Solutions Inc, Bambuser AB, NTWRK Inc, TalkShopLive Inc, Popshop Live Inc, Whatnot Inc, ShopShops Inc, Vee24 Inc, Livby Co Ltd, Myntra Designs Pvt Ltd, Shopee Pte Ltd, Taobao Live.

North America was the largest region in the live e-commerce market in 2025. The regions covered in the live e-commerce market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the live e-commerce market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The live e-commerce market consists of revenues earned by entities by providing services such as live product demonstrations, interactive shopping experiences, instant purchases, real-time promotions, and discounts. The market value includes the value of related goods sold by the service provider or included within the service offering. The live e-commerce market also includes sales of fashion and apparel, beauty and personal care, electronics and gadgets, home and kitchen, health and wellness, toys and games, and food and beverage. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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