This Live E-commerce market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.
The live e-commerce market size has grown rapidly in recent years. It will grow from $1.99 trillion in 2024 to $2.28 trillion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to increasing demand for online shopping, the growth of live streaming-based shopping, the increasing use of social media, and the increasing penetration of digital channels and mobile devices.
The live e-commerce market size is expected to see rapid growth in the next few years. It will grow to $3.87 trillion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to increased internet accessibility, increased internet and smartphone usage, rising demand for live e-commerce services, and the rise of mobile commerce. Major trends in the forecast period include technological advancements, integration with online shopping platforms, integration of live-streaming, integration of consumer electronic devices, and integration of mobile payment solutions.
The growing internet penetration is expected to drive the expansion of the live e-commerce market in the future. This rise in internet penetration is fueled by an increasing dependence on digital communication, e-commerce, access to information, and remote work capabilities. The internet plays a crucial role in live e-commerce by facilitating real-time interactions between sellers and buyers through livestreams, which enhances engagement and enables instant transactions. For example, in February 2023, Meltwater, a Netherlands-based software company, reported that the number of internet users in the UK grew by 224,000 (0.3 percent) from 2022 to 2023. As a result, the rise in internet penetration is driving the growth of the live e-commerce market.
Leading companies in the live e-commerce sector are concentrating on developing advanced technologies, such as 'shop the show' technology, to improve user engagement and optimize the shopping experience. 'Shop the show' technology refers to interactive systems that allow viewers to purchase products featured in live broadcasts or events directly from their screens. For instance, in April 2024, Amazon.com Inc., a U.S.-based e-commerce giant, introduced the FAST Channel, an interactive and shoppable feature available on Prime Video and Amazon Freevee. This channel incorporates Amazon's 'shop the show' technology, enabling customers to browse, shop, and interact with content while watching TV, using their mobile devices. The channel operates 24/7, offering programming from popular creators, celebrities, and brands, and facilitates easy browsing and purchasing of featured products via the Amazon Shopping app.
In November 2023, IPG Mediabrands Commerce, a U.S.-based media and marketing agency, entered into a partnership with Stickler to develop a comprehensive Live Commerce solution for brands in the Asia-Pacific region. This collaboration aims to provide scalable solutions for brands seeking to establish a foothold in the Live Commerce arena, thereby capturing a larger share of consumer spending in this emerging market segment. Stickler, a U.S.-based provider of live commerce technology and solutions, plays a pivotal role in enabling brands and retailers to leverage this innovative channel.
Major companies operating in the live e-commerce market are Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.
North America was the largest region in the live e-commerce market in 2024. The regions covered in the live e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Live e-commerce is a shopping format where products are presented and sold via live video streams. It merges entertainment with interactivity, enabling viewers to participate and interact with hosts in real time. This approach increases consumer involvement and encourages spontaneous purchases.
Live e-commerce can be categorized into domestic and transboundary types. Domestic live e-commerce involves online shopping events where products are sold in real-time through live streaming within a single country. This method allows sellers to showcase products, interact with viewers, and boost immediate sales. The devices used for live e-commerce include mobile phones, computers, tablets, and others, and it applies to various categories such as clothing, cosmetics, everyday items, food, and more.
The live e-commerce market research report is one of a series of new reports that provides live e-commerce market statistics, including the live e-commerce industry's global market size, regional shares, competitors with a live e-commerce market share, detailed live e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the live e-commerce industry. This live e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The live e-commerce market consists of revenues earned by entities by providing services such as live product demonstrations, interactive shopping experiences, instant purchases, real-time promotions, and discounts. The market value includes the value of related goods sold by the service provider or included within the service offering. The live e-commerce market also includes sales of fashion and apparel, beauty and personal care, electronics and gadgets, home and kitchen, health and wellness, toys and games, and food and beverage. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The live e-commerce market size has grown rapidly in recent years. It will grow from $1.99 trillion in 2024 to $2.28 trillion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to increasing demand for online shopping, the growth of live streaming-based shopping, the increasing use of social media, and the increasing penetration of digital channels and mobile devices.
The live e-commerce market size is expected to see rapid growth in the next few years. It will grow to $3.87 trillion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to increased internet accessibility, increased internet and smartphone usage, rising demand for live e-commerce services, and the rise of mobile commerce. Major trends in the forecast period include technological advancements, integration with online shopping platforms, integration of live-streaming, integration of consumer electronic devices, and integration of mobile payment solutions.
The growing internet penetration is expected to drive the expansion of the live e-commerce market in the future. This rise in internet penetration is fueled by an increasing dependence on digital communication, e-commerce, access to information, and remote work capabilities. The internet plays a crucial role in live e-commerce by facilitating real-time interactions between sellers and buyers through livestreams, which enhances engagement and enables instant transactions. For example, in February 2023, Meltwater, a Netherlands-based software company, reported that the number of internet users in the UK grew by 224,000 (0.3 percent) from 2022 to 2023. As a result, the rise in internet penetration is driving the growth of the live e-commerce market.
Leading companies in the live e-commerce sector are concentrating on developing advanced technologies, such as 'shop the show' technology, to improve user engagement and optimize the shopping experience. 'Shop the show' technology refers to interactive systems that allow viewers to purchase products featured in live broadcasts or events directly from their screens. For instance, in April 2024, Amazon.com Inc., a U.S.-based e-commerce giant, introduced the FAST Channel, an interactive and shoppable feature available on Prime Video and Amazon Freevee. This channel incorporates Amazon's 'shop the show' technology, enabling customers to browse, shop, and interact with content while watching TV, using their mobile devices. The channel operates 24/7, offering programming from popular creators, celebrities, and brands, and facilitates easy browsing and purchasing of featured products via the Amazon Shopping app.
In November 2023, IPG Mediabrands Commerce, a U.S.-based media and marketing agency, entered into a partnership with Stickler to develop a comprehensive Live Commerce solution for brands in the Asia-Pacific region. This collaboration aims to provide scalable solutions for brands seeking to establish a foothold in the Live Commerce arena, thereby capturing a larger share of consumer spending in this emerging market segment. Stickler, a U.S.-based provider of live commerce technology and solutions, plays a pivotal role in enabling brands and retailers to leverage this innovative channel.
Major companies operating in the live e-commerce market are Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.
North America was the largest region in the live e-commerce market in 2024. The regions covered in the live e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Live e-commerce is a shopping format where products are presented and sold via live video streams. It merges entertainment with interactivity, enabling viewers to participate and interact with hosts in real time. This approach increases consumer involvement and encourages spontaneous purchases.
Live e-commerce can be categorized into domestic and transboundary types. Domestic live e-commerce involves online shopping events where products are sold in real-time through live streaming within a single country. This method allows sellers to showcase products, interact with viewers, and boost immediate sales. The devices used for live e-commerce include mobile phones, computers, tablets, and others, and it applies to various categories such as clothing, cosmetics, everyday items, food, and more.
The live e-commerce market research report is one of a series of new reports that provides live e-commerce market statistics, including the live e-commerce industry's global market size, regional shares, competitors with a live e-commerce market share, detailed live e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the live e-commerce industry. This live e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The live e-commerce market consists of revenues earned by entities by providing services such as live product demonstrations, interactive shopping experiences, instant purchases, real-time promotions, and discounts. The market value includes the value of related goods sold by the service provider or included within the service offering. The live e-commerce market also includes sales of fashion and apparel, beauty and personal care, electronics and gadgets, home and kitchen, health and wellness, toys and games, and food and beverage. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Live E-commerce Market Characteristics3. Live E-commerce Market Trends and Strategies4. Live E-commerce Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Live E-commerce Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Live E-commerce Market34. Recent Developments in the Live E-commerce Market
5. Global Live E-commerce Growth Analysis and Strategic Analysis Framework
6. Live E-commerce Market Segmentation
7. Live E-commerce Market Regional and Country Analysis
8. Asia-Pacific Live E-commerce Market
9. China Live E-commerce Market
10. India Live E-commerce Market
11. Japan Live E-commerce Market
12. Australia Live E-commerce Market
13. Indonesia Live E-commerce Market
14. South Korea Live E-commerce Market
15. Western Europe Live E-commerce Market
16. UK Live E-commerce Market
17. Germany Live E-commerce Market
18. France Live E-commerce Market
19. Italy Live E-commerce Market
20. Spain Live E-commerce Market
21. Eastern Europe Live E-commerce Market
22. Russia Live E-commerce Market
23. North America Live E-commerce Market
24. USA Live E-commerce Market
25. Canada Live E-commerce Market
26. South America Live E-commerce Market
27. Brazil Live E-commerce Market
28. Middle East Live E-commerce Market
29. Africa Live E-commerce Market
30. Live E-commerce Market Competitive Landscape and Company Profiles
31. Live E-commerce Market Other Major and Innovative Companies
35. Live E-commerce Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Live E-commerce Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on live e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for live e-commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The live e-commerce market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Domestic; Transboundary2) By Device Type: Mobile; Computer; Tablet; Other Device Types
3) By Application: Clothes; Cosmetics; Daily Necessities; Food; Other Applications
Subsegments:
1) By Domestic: Local Live Streaming Platforms; Regional Online Retailers; in-country E-Commerce Live Events2) By Transboundary: Cross-Border Live Streaming Platforms; International Online Retailers; Global E-Commerce Live Events
Key Companies Mentioned: Amazon.com Inc.; Google plc; Alibaba Group Holding Limited; Meta Platforms Inc.; ByteDance Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies featured in this Live E-commerce market report include:- Amazon.com Inc.
- Google plc
- Alibaba Group Holding Limited
- Meta Platforms Inc.
- ByteDance Ltd.
- Kuaishou Technology
- Sea Limited
- Wayfair Inc.
- Qurate Retail Inc.
- MercadoLibre Inc.
- Under Armour
- Flipkart Private Limited
- Inly Media Co Ltd.
- Myntra Designs Pvt. Ltd.
- Yunji Inc.
- Gravy Solutions Inc.
- Mogu Inc
- Bambuser AB
- NTWRK Inc.
- Vee24 Inc.
- Livby Co Ltd
- Roadget Business Pte. Ltd.
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | April 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 2.28 Trillion |
Forecasted Market Value ( USD | $ 3.87 Trillion |
Compound Annual Growth Rate | 14.1% |
Regions Covered | Global |
No. of Companies Mentioned | 23 |