Interdental Cleaning Products Market Report 2024

The interdental cleaning products market size has grown strongly in recent years. It will grow from $2.9 billion in 2023 to $3.05 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth during the historic period can be attributed to a rise in dental problems, the availability of numerous different products, an aging population, evolving lifestyles and eating habits, and heightened awareness of oral health.

The interdental cleaning products market size is expected to see strong growth in the next few years. It will grow to $3.73 billion in 2028 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to the increasing prevalence of dental caries, greater awareness of dental hygiene and oral health, and the availability of specialized cleaning products. Additionally, the rising incidence of dental issues and gum diseases contributes to this growth. Major trends in the forecast period include the integration of smart technology, the development of innovative products such as dental floss, electric interdental toothbrushes, and dental tapes, the creation of intelligent dental products with artificial intelligence, and the production of eco-friendly products through the development of biodegradable and sustainable interdental cleaning tools.

The increasing prevalence of dental issues is expected to drive the growth of the interdental cleaning products market. Dental issues encompass various conditions affecting the teeth, gums, and oral cavity, such as cavities, tooth decay, gingivitis, and periodontitis. Factors contributing to the rising prevalence of dental issues include poor oral hygiene, genetic factors, hormonal changes, smoking, and chronic diseases. Interdental cleaning products help eliminate plaque and food particles between teeth, reducing the risk of dental issues and gum diseases. For example, in September 2023, the National Board of Health and Welfare, a Sweden-based government agency, reported that about 3.94 million people aged 24 and older sought dental care in 2023. This number comprises 2.11 million women and 1.82 million men, showing a modest increase compared to 2022. Thus, the growing prevalence of dental issues is driving the interdental cleaning products market.

Leading companies in the interdental cleaning products market are focusing on offering innovative products such as flossing toothbrushes to enhance oral hygiene and provide consumers with advanced, effective, and convenient dental care solutions. A flossing toothbrush integrates brushing and flossing features such as water jets or thin bristles that clean between teeth. It aims to improve oral hygiene by combining both tasks into one device. For instance, in August 2021, Water Pik Inc., a US-based company, launched the WATERPIK SONIC-FUSION 2.0, an upgraded model of the world's first flossing toothbrush. This new model features two brush head speeds, a 30% more powerful water flosser, a new lithium-ion battery, reduced brushing noise, and twice the bristle tip speed compared to its predecessor. It offers three cleaning modes, adjustable water pressure with 10 settings, a built-in 2-minute timer with a 30-second pacer, and has been clinically proven to be up to twice as effective as traditional brushing and flossing in reducing plaque and improving gum health. These advancements aim to provide consumers with more effective and convenient dental care solutions.

In April 2024, Behrman Capital, a US-based investment firm, acquired Vista Apex for an undisclosed amount. This acquisition aims to leverage innovative capabilities and customer relationships to expand the company's product portfolio. Vista Apex is a US-based manufacturer of consumable dental and interdental products.

Major companies operating in the interdental cleaning products market are Procter & Gamble, Johnson & Johnson, Koninklijke Philips N.V., Colgate-Palmolive Company, Lion Corp, Sunstar Americas Inc., Prestige Consumer Healthcare Inc., TRISA AG, Dentaid Ltd, Curaprox SA, TePe Munhygienprodukter AB, Wisdom Toothbrushes Ltd, Sensodyne, Dent-O-Care Ltd, Caredent, Plackers, M+C Schiffer GmbH, Dentalpro Co. Ltd., Luoro GmbH, BURST Oral Care, Lactona, Esro AG, Tandex A/S.

Europe was the largest region in the interdental cleaning products market in 2023. The regions covered in the interdental cleaning products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the interdental cleaning products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Interdental cleaning products are designed to effectively clean the spaces between teeth, which regular toothbrushes may not reach thoroughly. These products are crucial for maintaining oral hygiene and preventing issues such as plaque buildup, gum disease, and cavities.

The primary types of interdental cleaning products include toothpicks, dental floss, dental tape, and interdental brushes. Interdental brushes are small brushes specifically designed to clean between teeth, helping to prevent plaque accumulation and gum disease. These products are available in various price ranges, from economy to premium. Distribution channels encompass convenience stores, modern trade, department stores, e-commerce platforms, and drug stores. They cater to different age groups, including children (0-6 years), teenagers (7-19 years), adults (20-40 years), middle-aged individuals (41-65 years), and seniors (above 65 years).

The interdental cleaning products market research report is one of a series of new reports that provides interdental cleaning products market statistics, including interdental cleaning products industry global market size, regional shares, competitors with an interdental cleaning products market share, detailed interdental cleaning products market segments, market trends, and opportunities, and any further data you may need to thrive in the interdental cleaning products industry. This interdental cleaning products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The interdental cleaning products market consists of sales of small brushes with bristles, water flossers, and water flossers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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