Instant Grocery Market Report 2026

The instant grocery market size has grown exponentially in recent years. It will grow from $250.24 billion in 2025 to $302 billion in 2026 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to increasing smartphone penetration, urban population growth, rise of e-commerce platforms, expansion of retail chains, growing consumer preference for convenience.

The instant grocery market size is expected to see exponential growth in the next few years. It will grow to $637.92 billion in 2030 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to adoption of AI-powered logistics, growth of subscription-based grocery services, expansion of cold chain infrastructure, integration of iot in inventory management, rising demand for sustainable packaging. Major trends in the forecast period include rapid last-mile delivery expansion, increasing adoption of mobile apps for grocery orders, personalized grocery recommendations, growth of dark stores and micro fulfillment centers, demand for contactless and cashless transactions.

The rapid expansion of the e-commerce sector is expected to drive the growth of the instant grocery market in the coming years. E-commerce involves buying and selling goods and services online or via other electronic platforms. This sector’s expansion is fueled by rising internet penetration and competitive pricing strategies among online retailers. Instant grocery services have become a key component of the e-commerce ecosystem, reshaping how consumers purchase and receive everyday necessities. These services provide a combination of convenience, speed, and efficiency that meets the changing expectations of modern shoppers. For example, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales reached approximately $289.2 billion in the first quarter of 2024, representing a 2.1% increase (±0.7%) from the fourth quarter of 2023. Thus, the rapid expansion of the e-commerce sector is propelling the growth of the instant grocery market.

Leading companies in the instant grocery market are focusing on innovating their offerings, particularly with quick grocery shopping services, to cater to the rising demand for swift delivery. Quick grocery shopping services are designed to provide consumers with the convenience of receiving their grocery orders rapidly, typically within minutes to a few hours of placing the order. For instance, Uber Eats launched Pick Pack Pay in June 2024, a service where couriers shop for groceries at My Basket stores and deliver them directly to customers' homes. This service allows customers to choose from a broad selection of approximately 3,000 grocery items, which are purchased by Uber Eats couriers using a digital credit card and delivered promptly to the customer's doorstep. Pick Pack Pay enhances convenience by offering faster, on-demand grocery delivery compared to traditional online grocery services, benefiting both consumers and participating small stores.

In October 2024, Swiggy Instamart, an India-based quick commerce grocery delivery platform, formed a strategic partnership with PharmEasy to start delivering medicines, including prescription drugs, in as little as 10 minutes through the Instamart platform. Through this collaboration, Swiggy Instamart seeks to broaden its product range beyond groceries to include prescription and over-the-counter medicines, utilizing PharmEasy’s regulatory compliance and pharmaceutical delivery expertise to meet urgent healthcare needs via rapid delivery within minutes. PharmEasy is an India-based digital healthcare and e-pharmacy company that offers online delivery of medicines and wellness products.

Major companies operating in the instant grocery market are Amazon.com Inc, The Kroger Co, Reliance Industries Limited, Target Corporation, Koninklijke Ahold Delhaize NV, 7-Eleven Inc, Albertsons Companies Inc, Safeway Inc, Uber Technologies Inc, Meijer Inc, Wegmans Food Markets Inc, Yandex Lavka, DoorDash Inc, Maplebear Inc (Instacart), GoPuff, Postmates Inc, Giant Food LLC, Ocado Retail Limited, Shipt Inc, Mercato Inc, Buymie Technologies Ltd.

Asia-Pacific was the largest region in the instant grocery market in 2025. The regions covered in the instant grocery market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the instant grocery market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The instant grocery market includes revenues earned by entities by providing services such as online ordering, fast delivery, contactless delivery, subscription services, personalized recommendations, and order tracking. The market value encompasses the total value of related goods sold by the service providers or included within their service offerings. It specifically includes goods and services traded between entities or sold directly to end consumers within the instant grocery sector.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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