Home Shopping Market Report 2024

The home shopping market size has grown rapidly in recent years. It will grow from $4.32 trillion in 2023 to $5.04 trillion in 2024 at a compound annual growth rate (CAGR) of 16.7%. The expansion during the historical period can be linked to the emergence of television shopping channels before the rise of the internet, the growth of e-commerce platforms, the widespread use of smartphones, increasing disposable income, and advancements in direct marketing techniques.

The home shopping market size is expected to see rapid growth in the next few years. It will grow to $9.46 trillion in 2028 at a compound annual growth rate (CAGR) of 17%. The anticipated growth can be attributed to factors such as heightened consumer awareness of sustainability, the integration of shopping features into social media platforms, increased spending on social media advertising, rising urbanization, and a growing number of internet users. Key trends expected during this period include the adoption of technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), enhanced artificial intelligence (AI)-driven personalization, accelerated digitalization, increased online shopping, technological advancements, and the implementation of secure payment systems.

The increasing prevalence of e-commerce activities is expected to drive the growth of the home shopping market in the future. E-commerce, or electronic commerce, involves the buying and selling of goods and services over the internet. The rise in e-commerce activities can be attributed to widespread access to high-speed internet, advancements in logistics and shipping solutions, and the proliferation of secure and efficient online payment gateways. E-commerce platforms offer superior and convenient shopping experiences, attracting a broader customer base while optimizing operations for scalability and efficiency. For example, the United States Census Bureau reported that total e-commerce sales reached $1.11 trillion in 2023, marking a 7.6% (±1.2%) increase from 2022. Therefore, the increasing adoption of e-commerce activities is a significant driver of growth within the home shopping market.

Leading companies in the home shopping sector are focusing on technological innovations such as immersive digital shopping experiences to enhance customer engagement and facilitate home-based purchasing. An immersive digital shopping experience integrates multi-sensory interactions to create intuitive and emotionally engaging shopping environments. These experiences can be delivered through various interfaces, including flat screens, natural interfaces (voice, spatial, gesture-based, auditory, or olfactory), and extended reality technologies (3D, augmented, virtual, or mixed reality). For instance, Walmart, a prominent US-based retail corporation, launched Walmart Realm in May 2024, an immersive digital shopping platform that allows customers to explore virtual environments themed around different styles and product categories. Walmart Realm features influencer-led virtual shops, gamification elements such as mini-games and rewards, and partnerships with content designers and platform providers such as Sawhorse and Emperia.

In August 2023, Peloton, a US-based company specializing in exercise equipment and media, partnered with Amazon to sell its products on Amazon's online marketplace. This collaboration expands Peloton's reach to a wider audience and enables Amazon to offer high-quality fitness products to its customers. Amazon, known for its extensive range of home shopping options through various online stores and platforms, continues to innovate and expand its offerings in the digital shopping space.

Major companies operating in the home shopping market are Walmart Inc., Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Majid Al Futtaim, eBay Inc., Flipkart Private Limited, HSE Home Shopping GmbH, Croma, Vaibhav Global Limited, Meesho, Naaptol Company, Shop LC, Hammacher Schlemmer, American Swan, ShopHQ, HomeShop18, Ubuy, Koovs PLC, Tata Cliq, Planet Shopping, Sears, Roebuck and Co.

Asia-Pacific was the largest region in the home shopping market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the home shopping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Home shopping involves buying goods and services from the comfort of one's home, typically through television channels, online retailers, or catalogs. This method provides convenience, a broad selection of products, and often competitive prices, catering to the increasing demand for efficient and easy shopping experiences.

Home shopping encompasses a range of product categories, including groceries, clothing and accessories, footwear, personal and beauty care items, furniture and home décor, electronic devices, and more. Groceries include food and household supplies usually bought from grocery stores or supermarkets. Payment methods vary and include card transactions, digital wallets, bank transfers, cash, and others. These payment options are used across different market types such as teleshopping, e-commerce, and mobile shopping, among others.

The home shopping market research report is one of a series of new reports that provides home shopping market statistics, including home shopping industry global market size, regional shares, competitors with a home shopping market share, detailed home shopping market segments, market trends, and opportunities, and any further data you may need to thrive in the home shopping industry. This home shopping market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The home shopping market includes revenues earned by entities by providing services such as mobile shopping apps, direct selling, and telemarketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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