Home Shopping Market Report 2026

The home shopping market size has grown rapidly in recent years. It will grow from $5.22 trillion in 2025 to $5.92 trillion in 2026 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to increasing television penetration, growth of catalog-based shopping, rise in household disposable income, expansion of retail distribution networks, early adoption of credit/debit card payments.

The home shopping market size is expected to see rapid growth in the next few years. It will grow to $9.81 trillion in 2030 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to rise in smartphone and internet penetration, growth of e-commerce platforms, adoption of AI-driven recommendation engines, increasing demand for convenience shopping, expansion of urban consumer base. Major trends in the forecast period include growth of subscription-based shopping models, increasing adoption of same-day and express delivery, rising demand for personalized recommendations, expansion of private label products in home shopping, enhanced mobile app and website user experience.

The rising e-commerce activities are anticipated to drive the expansion of the home shopping market in the coming years. E-commerce, also referred to as electronic commerce, involves the buying and selling of goods and services via the internet. The growth in e-commerce activities is attributed to the widespread availability of high-speed internet, enhanced logistics and shipping solutions, and the development of secure and efficient online payment systems. E-commerce platforms can provide a convenient and seamless shopping experience, attract a wider customer base, and streamline their operations for improved efficiency and growth. For example, in February 2024, according to the United States Census Bureau, a US-based government agency, total e-commerce sales reached $1.11 trillion in 2023, marking an increase of 7.6% (±1.2%) compared to 2022. Consequently, the growth in e-commerce activities fuels the home shopping market.

Leading companies in the home shopping sector are focusing on technological innovations such as immersive digital shopping experiences to enhance customer engagement and facilitate home-based purchasing. An immersive digital shopping experience integrates multi-sensory interactions to create intuitive and emotionally engaging shopping environments. These experiences can be delivered through various interfaces, including flat screens, natural interfaces (voice, spatial, gesture-based, auditory, or olfactory), and extended reality technologies (3D, augmented, virtual, or mixed reality). For instance, Walmart, a prominent US-based retail corporation, launched Walmart Realm in May 2024, an immersive digital shopping platform that allows customers to explore virtual environments themed around different styles and product categories. Walmart Realm features influencer-led virtual shops, gamification elements such as mini-games and rewards, and partnerships with content designers and platform providers such as Sawhorse and Emperia.

In August 2023, Peloton, a US-based company specializing in exercise equipment and media, partnered with Amazon to sell its products on Amazon's online marketplace. This collaboration expands Peloton's reach to a wider audience and enables Amazon to offer high-quality fitness products to its customers. Amazon, known for its extensive range of home shopping options through various online stores and platforms, continues to innovate and expand its offerings in the digital shopping space.

Major companies operating in the home shopping market are Walmart Inc., Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Majid Al Futtaim, eBay Inc., Flipkart Private Limited, HSE Home Shopping GmbH, Croma, Vaibhav Global Limited, Meesho, Naaptol Company, Shop LC, Hammacher Schlemmer, American Swan, ShopHQ, HomeShop18, Ubuy, Koovs PLC, Tata Cliq, Planet Shopping, Sears, Roebuck and Co.

Asia-Pacific was the largest region in the home shopping market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home shopping market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the home shopping market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The home shopping market includes revenues earned by entities by providing services such as mobile shopping apps, direct selling, and telemarketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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